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How to Strategically Choose Your PPC Budget

posted by admin 10:53 AM
Wednesday, August 28, 2019

Thinking about starting a Google ads campaign? Great! Deciding on a budget that will move the needle and make a significant impact on your business is a critical step.

Paid search ads are a powerful way to position your business’ messaging at the top of Google’s Search Engine Results Page (SERP) to share valuable key differentiators and strong call-to-actions.
These steps help to drive conversions and increase website traffic. Because you’re paying every time a user clicks on your ad, it’s important to make sure your campaigns have enough budget to stay live for at least 65% of the day, particularly during peak hours. Here’s how you figure out what that magic number is.

First, start by making a list of the top searched keywords for your business from your perspective. Since you know your business well, you can likely put together at least 20-30 words/phrases on your own you think potential visitors would be searching for. Jot down the various terms and phrases you’ve searched.

From there, Google’s keyword planner can forecast performance and spend based on those terms for the next 30 days. It can also make suggestions for other keywords relevant to your business that users are searching for. Once you’ve nailed down your starting keyword list, add that back into the keyword planner to produce a budget estimate. Keep in mind, the average cost-per-click (CPC) can vary so this is truly only a ballpark.

Add 10-15% to that number to give yourself an extra cushion in your budget. Or, to reduce your budget, take away keywords with a high CPC so you don’t have to spend as much. If you want to limit the hours your ads show on Google, typically to save money, take your final number and multiply by .65 to .70 to produce a budget that will have ads showing 65% to 70% of the time.

Ideally, you’d want to start with at least $500/mo on Google Ads to make an impact. Some industries, like law or medicine, should have a starting point of $1000/mo since the competition is high. Again, this is where Google’s keyword planner can help guide you.

The best part about Google Ads advertising is that the budget can be adjusted by day, so it’s easy to raise the budget when you notice great results or lower the budget if you need to scale back temporarily.

Do your homework, decide on what budget you’re comfortable starting with, and continue to evaluate your budget as conversions come in.

For the original article click here: https://www.business2community.com/online-marketing/how-to-strategically-choose-your-ppc-budget-02230690

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

Comments Off on How to Strategically Choose Your PPC Budget

1. Home Page Text

In my opinion, text content on the home page is one of the most overlooked SEO tactics.

I mean, it’s been around forever, but plenty of sites ignore the home page and just use it as a pretty portal page.

If you’re a paid-ads focused brand, or in the fashion industry – I get it.

But for most sites that prioritize organic search, not enough are doing it.

Hotwire takes advantage of the power of their home page’s link equity, and juices it up with keyword-rich text:

hotwire homepage seoBecause of employing this tactic, it helps them rank on page one for keywords like “travel sites” and “hotel sites”.

Could you leverage this tactic for your website?

2. Home Page Internal Links

For most websites, the home page will be the single most-linked-to page on the site.

So with all of this link equity on the home page, are you helping it flow to your most important commercial pages?

Likely not.

Most websites – large and small – do have their most important pages in their main navigation, but they’re likely missing out on linking to some key pages because of limited space.

Travelocity has one of the most extensive home page internal link structures I’ve found in my research.

It’s quite aggressive:

travelocity internal links
You can certainly bet that they’ve hand-selected these bases on either pages that needed the biggest link boost, the most popular pages, or sections that need to earn more revenue.Your action item: go to your home page now and see if it’s worth adding some internal links to key pages on your site.

3. Internal Links in Footer

There are mixed messages given by commentators in the SEO industry about how optimized and ambitious you can get with footer links.

Some say they’re a good way to ensure your key pages are linked to and crawled.

Others fear that the links are either devalued, completely ignored by Google, or can send unwanted signals.

Hotels.com has no fear and goes straight for it with exact match anchor text:

hotels footer linksShould you do the same on your site?

It depends on the size of your site.

Typically, huge sites with lots of link equity can have massive footers linking internally and still do well.

Smaller sites would be better off adding a few links for crawlability and visibility, but you’re better off linking contextually.

4. Text on Every Important Page

Do these huge travel sites even have the ability to hand-write content for every page on their site?

It seems like a Sisyphean task – there are just too many pages.

Nevertheless, on critical pages that are extra valuable, yes these brands will custom-craft content to rank higher. On less important pages, database-generated content will fill in the gaps.

Kayak has taken the time to create text and faqs on their U.S. to Ireland flights page:

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kayak ireland us flights
Perhaps they’ve been feeling the heat from Google Flights?They’ve continued to march upward in traffic, so perhaps they’re onto something:

kayak traffic ahrefsThe takeaway for you?

If these sites with hundreds of thousands of pages can find a way to get keyword-rich content on their critical pages, you can too.

5. Landing Pages Built just for Organic Keywords

This strategy works oh-so-well. Perfectly pair up keywords with landing pages and scale it up.

This is SEO 101, but what makes companies like Enterprise experts as this is the pure volume of pages required to create and manage.

They nail it in this example and rank #1 for their Boston page:

enterprise boston car rentalThis works beautifully for them, and they have 7,000+ pages just like this, driving over 1.7 million in organic traffic visits a month:

enterprise seo landing pagesCreating a huge amount of landing pages for SEO is typically reserved for large brands.

But those of us running smaller sites can remember the importance of matching keywords to landing pages that serve the user intent.

Even a dozen service or product pages can deliver targeted organic traffic for smaller sites.

For the original article click here: https://www.searchenginejournal.com/basic-seo-best-practices-huge-travel-brands/321433/#close

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

Comments Off on 5 Basic SEO Best Practices You Can Learn from Major Travel Companies

3 Effective Strategies to Generate Traffic in 2019

posted by admin 1:02 PM
Monday, August 19, 2019

Want to increase your traffic on a low (or non-existent) budget?

This isn’t a post where you’ll be recommended solo ads, Fiverr gigs, or any other low quality traffic generation strategies. And because of this, you’ll have to put in a lot of work to make these strategies deliver the results that you want.

But if you’re willing to put in the time needed, your website can become a customer acquisition machine.

Here are 3 cost effective methods to increase your site’s traffic:

#1. Promote Word of Mouth

If you already have an existing audience, the easiest and most cost effective way to get relevant traffic is by using worth of mouth. In the modern day and age, you can leverage ‘word of mouth’ through email and social media for immediate results.

In addition, customer acquisition costs are lower when a customer is referred. They are also more likely to turn into loyal customers that can promote your business for you.

For example, you could email your customers who have had a positive experience and ask for a referral. If you provided them with an exceptional product or service, they would be doing their friends a favor by referring you to them. It’s a win-win!

Best of all, this strategy is completely free.

#2. Leverage other people’s audience

Would you say no to free?

People love getting stuff sent to them, including the influencers in your niche. Why not create a mutually beneficial arrangement where you send them a sample of your product in exchange for a shout out?

There are a lot of options out there:

  • Instagram influencers
  • Reaching out to bloggers
  • YouTube channels
  • And so many more…

These people have an existing audience that would be time consuming for you to create.

Reach out to these people and see if they’d be willing to reach a mutually beneficial arrangement.And on top of being a quick way to generate extra traffic, 71% of marketers have found influencer marketing to deliver higher quality customer and traffic, when compared to other channels. This means every dollar you spend on influencer marketing will have a higher ROI compared to other channels.

#3. Search Engine Optimization

When you start ranking for keywords that convert visitors into customers, you have money flowing in on auto-pilot. Almost.

But before you get to this stage, you need to actually start ranking. And you also need to find the keywords that convert.

You could pay a specialist or agency to do this. However costs vary greatly, with the average cost of an SEO professional running at $75-$200 per hour. While SEO is a constantly evolving and broad topic, the key areas you should focus on as a beginner are:

  • On-page SEO (meta-tags, keywords, content quality)
  • Technical SEO (crawl errors, sitemaps, broken links)
  • Off-page SEO (backlinks, social signals, authority)

For the original article click here: https://www.business2community.com/digital-marketing/3-cost-effective-strategies-to-generate-traffic-in-2019-02230762

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

Comments Off on 3 Effective Strategies to Generate Traffic in 2019

What Is Ethical SEO? (Search Engine Optimization)

posted by admin 12:05 PM
Friday, August 16, 2019

What Is Ethical SEO?

Humans crave ethics. Ethically-sourced. Ethically-raised. We’re drawn to the idea of ethics because it gives us a framework to understand the impact of our existence.

Humans study moral philosophy whether they intend to or not. We use our judgments about the rightness or wrongness of actions as a foundation for making our own decisions.

The ethics we adopt help define us personally and as a society.

Faced with our limited imprint on time and vastness of existence, let’s do what everyone does.

Let’s Google it.

Hey Google, What’s the Definition of Ethics in SEO?

What Is Ethical SEO?“Ethical SEO can be defined as search engine marketing using only techniques and strategies that search engines consider to be acceptable.”

If we expand out on this thought, there are some interesting nuisances.

  • Ethics are defined whether a search engine finds the technique or strategy acceptable.
  • The companies that build search engines.
  • Ethics are limited to techniques and strategies.
  • Ethics are relative to each search engines.

Bots aren’t “moral” devices. Neither are websites.

Each search engine has its own version of what is acceptable. Two search engines could have acceptable strategies or techniques that directly conflict. You only have one site.

Ethical SEO for one search engine would be unethical for the other.

This is where real-life humans come in.

Whatever decisions are made, the code will inherit their stands of good as bad. It will carry their blind spots and biases.

Every digital asset inherits the ethics and power of the business they represent, the individuals contributing code and commentary, as well as behavior patterns of their users.

This ethical imprint is in how we differentiate optimization from manipulation. Does this engine accept the practice?

Both involve research and code changes.

Structured data markup is a fancy tech term for slipping a search engine a cheat sheet. That cheat sheet would be approved by some search engines and not others.

Does structured data have moral value? It is an action and it has a consequence.

For the original article click here: https://www.searchenginejournal.com/what-is-ethical-seo/318483/

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

Comments Off on What Is Ethical SEO? (Search Engine Optimization)

Are you looking for ways to increase Google rankings? Want to future-proof your website SEO for 2020 and beyond? The team from Leapfroggr share their SEO checklist to follow in this infographic.Here are some of the key steps they include:

  • Market research
  • Keyword research
  • Content optimization
  • Performance optimization
  • Link building techniques
  • Social media
  • Conversion rate optimization
  • Analytics

Check out the infographic for more detail.

Infographic outlines a range of SEO processes and tips

For the original article click here: https://www.socialmediatoday.com/news/seo-checklist-65-steps-to-higher-google-rankings-in-2020-and-beyond-infog/560175/

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

Comments Off on SEO Checklist for Higher Google Rankings in 2020 and Beyond [Infographic]
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