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6 Tips You Need to Get SEM (Search Engine Marketing) Right

posted by admin 11:07 AM
Monday, July 15, 2019

I recommend segmenting your PPC forecast into four main categories:

  • Branded.
  • Non-brand.
  • Remarketing.
  • Display prospecting.

I’d also recommend diving into devices – mobile vs. not mobile is sufficient.

You can go deeper or stay in the shallow end if you prefer, but these vary enough to warrant their own individual forecasts.

What follows is a walk-through of assumptions I make during forecasting to help guide decision making and get things right.

1. CPCs + CPMs Will Increase Year Over Year

“Why am I paying more for the same?” asks the CMO.

Because inflation and Wall Street, that’s why.

If your account has history, try to map CPCs out over a few years to see how they’ve trended to guide your decision.

If it’s a newer account, your best bet is to trust Google’s planning tools and build in a mid-year reforecast.

This year has proven to be a bit more variable than years past, but a 10% increase in CPC/CPM is generally a safe assumption.

2. Conversion Rate + Order Value Won’t Change Unless You Change It

If your conversion rate was 3% for non-branded mobile campaigns last year, it will be 3% next year.

If you don’t do any testing, no improvement will happen.

If you do test (which you should), adjust your assumptions. An increase of 25% (e.g. 4% to 5%) isn’t outside the realm of possibility if you do make a significant investment.

If you want testing tips, check my tips for improving PPC landing pages.

If you’re starting from scratch, it can be a bit more challenging to forecast. A safe assumption is that your brand campaigns will correlate with direct traffic, while non-brand will be close to organic.

3. The Calendar Will Change, As Should Monthly Forecasts

Black Friday 2018 was November 23, which meant Cyber Monday fell in November.

Black Friday 2019 is November 29, meaning Cyber Monday will fall in December.

Christmas this year is on a Wednesday (vs. Tuesday last year), meaning we’ll likely be able to eke out a few more days of shipping.

The 4th of July is on a Thursday this year, meaning the entire weekend will be heavy on vacations.

Last year it was Wednesday, meaning it acted more like a short break than a summer holiday.

November and July will perform “worse” year over year. December, “better.”

Factor the environment in your forecasts by diving a bit deeper.

4. Competitors Will Stay Steady, As Will Auction Dynamics

We all know this isn’t true, but it’s the best we’ve got.

Competitors will come and go. Competitors will change their strategy… a lot.

Barring any significant external factors, you can safely assume the volume of competitive pressure will stay flat.

It’s rare to see a competitive set exponentially grow overnight – after all, there are only so many ad slots.

Competitors will come and go. They will adjust strategy, but the quantity and pressure (likely) will not.

5. Inventory Is Finite: The Next Click Costs More Than the Last

Everybody would love to get more traffic out of their best performing targets.

Unfortunately, there’s not always more traffic to go get!

If you’re already at 99% impression share or a high click share for your top performers … Sorry. You’re maxed out.

If there is inventory available, assume that incremental clicks will be more expensive than what you’re already getting.

Say you have a 70% impression share at a $1 CPC and want to get to 80%. I’d assume the next “collection” of clicks will come at a $1.75 CPC.

In turn, your aggregate forecast would be at a $1.09. If you’d like to include the YoY CPC increase, the “rightest” forecast would be at $1.20.

Math outlined below, but also check out Hal Varian’s (very old) video on bidding. The link points to the specific point about incremental costs.

6 Tips You Need to Get SEM Forecasting Right

The lone exception to this rule is being limited by budget. If your campaigns are budget constricted, you’ll be able to open forecasts at the same-ish rate.

6. Investments in Top of Funnel Will Influence Bottom Funnel Inventory

This segment may be the hardest one to quantify, but is also likely the most important.

There are two questions tied to each marketing effort:

  • The direct response.
  • The down-funnel effect.

Think of it this way:

If you launch a big display campaign, you can assume that it will cause some material lift in brand volume and retargeting campaigns.

Exactly how much of an influence is a bit more challenging.

Take a look at previous efforts to see how much of a down-funnel effect it had. After all, yesterday is usually the same as tomorrow

But Wouldn’t It Be Easier to Forecast in Tiers?

Well, yes and no.

Creating layers of assumptions to draft high-medium-low forecasts gives you more of an opportunity to be right. But it diminishes the value of your assumptions as the forecast moves up the chain.

CEOs don’t want three scenarios we think might happen – they want one thing they can take to the board.

Instead, think in bets! Add a gut-based probability to each outcome, weighting the likelihood of each.

Once you start assigning a bit of math to these assumptions, the “right” forecast to a metric becomes crystal clear.

Below is an example of how to think about it for conversion rate. We expect conversion rate will be 3% – it may rise or fall, but we expect it’s twice as likely to soar than it is to fall.

6 Tips You Need to Get SEM Forecasting Right

For the original article click here: https://www.searchenginejournal.com/sem-forecasting-tips/313179/#close

For a free consultation and to get a comprehensive quote for your Internet Marketing and Publicity campaign, call us at (818) 991-7135.

IS YOUR BUSINESS, SERVICE OR PRODUCT EASY TO FIND ONLINE?

DOES YOUR BUSINESS, SERVICE OR PRODUCT HAVE AN ONLINE PRESENCE IN ALL, OR MOST, OF THE PLACES YOUR POTENTIAL CUSTOMERS VISIT?

If the answer to either question (or both) is NO, we’re here to help you develop a powerful online presence by designing the best, effective Internet Marketing strategy that fits your business.

You can stop your competition from taking all your customers by implementing a number of very effective Internet Marketing strategies.

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The Top 5 SEO Mistakes to Avoid in 2019

posted by admin 11:13 AM
Monday, July 8, 2019

Marketers have had to contend with challenges stemming from SEO for greater than 20 years now. According to HubSpot’s State of Inbound 2018 report, 61% of marketers feel improving SEO and growing their organic presence is the top inbound marketing priority.

That may not be shocking since, well, SEO and inbound marketing go hand-in-hand. But the fact remains: SEO is a battlefield, one in which marketers remain at the mercy of Google, for the most part. But it’s not just about pleasing Google, creating keywords and working on backlinks. We’ve enlisted some SEO pundits who offered some tips on going beyond the basics for striking the right chords in SEO land.

Business News | 11 Jun |

As a small business owner, it’s important for you to understand the competition and complexity of the online marketplace.

If you want to promote your business online to get more leads and sales, then there are several methods like SEO, PPC, influencer marketing and many more.

However, SEO is the most effective method to get free quality traffic to your site. In a recent study, it was found that the websites which are in the first position of the search results page received more than 30 percent click-through rate.

Nowadays, running a successful marketing campaign is much tougher than it seems. Most of the businesses are targeting the same set of audiences and keywords; therefore, it’s crucial for you to avoid any SEO mistakes to improve your site’s traffic and overall campaign ROI.

SEO is the success ladder where it becomes vital for a digital marketer to widen up their knowledge and enhance their skills to take their SEO game to the next level.

Here are the Top 5 SEO mistakes every business should avoid in 2019:

1. Not fixing broken links

Broken links are one of the critical factors which can affect your website’s search engine ranking negatively. Hence, ignoring broken links can prove fatal for your site’s growth.

First, let us understand what broken links are?

A broken link is simply a page that doesn’t exist. The page does not cause any problem but the links that are pointing on it.

The search engine bots don’t like to crawl the web pages that return a 404 error code because it wastes their time and resources.

A broken link occurs when a page is deleted which has been linked or when sometimes misspells the URL.

Your website can have internal as well as external broken links which you can analyze with the help of several broken links finding tools.

Once you have made a list of all the broken links, then remove them one by one because this type of fix can bring invisible results overnight.

2. Low-Quality Pages and Content

As a digital marketer, you would have heard the phrase “Content is king.”

Quality content is the one thing that differentiates your business for the rest of the crowd. It includes informational checklists, quizzes, interactive infographics and many more.

If you have a small website, then it is easy to manage the quality of your content. However, if your site contains thousands of web pages, then it requires a lot of effort in providing useful content to the users.

A website with value providing contents is more likely to have brand loyalty and affinity users.

If you try to index a website in Google which provides no value to the users, then you will get this message in your search console.

Google and other search engines might penalize your website without giving any warnings which will hurt the ranking of your keywords.

3. Using Wrong keywords

Keywords are a vital part of any SEO marketing campaign. They help the search engine bots to understand the contents and business goals.

Many small business owners fail to choose the keywords correctly, which results in ranking the website on the keywords which are not profitable.

It happens because most of them skip the vital part of their marketing strategy, i.e., keyword research.

Keyword research helps in finding what the users are searching on the web and how we can benefit from them.

For example, if you have an SEO services website like AmbulanceSEO, then you should target keywords related to SEO, content writing services, link building, local SEO, social media marketing, and others.

There are several keyword research tool available in the market which can be used in finding the relevant keywords for ranking your website like the Google keyword research tool and others.

Small businesses should target low competition and long tail keywords because they are easier to rank in the search engines.

4. Poor Social Media presence

If you want to promote new content, then social media is one of the best places where your website or content can get maximum exposure is less amount of time.

Many businesses make a huge mistake to not be active on social media platforms.

According to a survey, there are more than 1 billion active monthly users on Instagram, and more than 100 million photos and videos are uploaded on the platform every day.

Social media is not only good for getting free traffic, but it also helps in the ranking of your content in the search engines.

Most of the digital marketers will agree to the fact that social signals are an important factor that the search engines consider while ranking the keywords.

A website with high social engagement is more likely to rank higher in the search results page as compared to a site with less social signals.

The best part is you don’t have to be active on all the social platforms available. You can choose only the social media platform, which is best suited for your audience and share useful content.

5. Poor On-Page SEO

There are two types of SEO: On-Page and Off-Page SEO. A lot of marketers spend more time improving the off-page of a website, but they ignore the first.

When you create a web page, it’s essential to optimize the titles, meta descriptions and tags.

Here are some of the common on-page mistakes:

• Not having the keyword in the title and meta descriptions.

• Long titles and descriptions.

• Poor readability of the content.

Your title and description should be unique and engaging, which will make the users click on the link.

For the full article click here: https://azbigmedia.com/business/8-major-seo-mistakes-to-avoid-in-2019/

IS YOUR BUSINESS, SERVICE OR PRODUCT EASY TO FIND ONLINE?

DOES YOUR BUSINESS, SERVICE OR PRODUCT HAVE AN ONLINE PRESENCE IN ALL, OR MOST, OF THE PLACES YOUR POTENTIAL CUSTOMERS VISIT?

If the answer to either question (or both) is NO, we’re here to help you develop a powerful online presence by designing the best, effective Internet Marketing strategy that fits your business.

You can stop your competition from taking all your customers by implementing a number of very effective Internet Marketing strategies.

For a free consultation and to get a comprehensive quote for your Internet Marketing and Publicity campaign, call us at (818) 991-7135.

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Digital Marketing 101 for Entrepreneurs

posted by admin 2:41 PM
Friday, July 5, 2019

Digital Marketing 101 for Entrepreneurs

In today’s times, Digital Marketing tools like Google Analytics enable us to trace the rate of conversion on each page of the website. There are also platforms like Google AdWords and Facebook Ads enable us to bid for the sales and leads. Hence, many a time, the importance and value of branding are overlooked or forgotten by marketers.

A powerful brand image can prove to be a powerful weapon to utilize in the battle of Digital Disruption. No number of persuasive ads or promotions can take the place of the effect that a well-established brand image has on the audience. It is the often-ignored side of digital marketing despite being a strategy which produces the actual results over the duration of months, years and decades. It forms the entire identity of any business. It’s a time-taking, traditional and long-term process which makes it a digital outlier.

Branding may not produce the instantaneous results of a PPC campaign but, it is one of the most valuable assets of marketing. A trusted and established brand attracts new consumers in large numbers which can propel the business to the top of the industry.

In a technology-driven era, each passing day the number of consumers that are getting on the internet, for various reasons, is rapidly increasing. In such a scenario, leveraging the strategies and services of digital marketing becomes almost mandatory in order to reach the modern audience in the right way.

In the Indian context, there has been a huge shift in the world of advertising and marketing. In the past decade, it has transitioned from analogue to digital. Around 34 per cent of India’s population uses the internet, according to the statistics presented by the World Bank.

An ICUBE 2018 report suggests that the amount of Indian internet users is expected to reach around 627 Million in 2019. It projects a double-digit growth from the earlier estimation of 566 million of December 2018.

With such staggering numbers of Internet users growing across the country, any brand can strike gold with the right digital marketing.

Why Digital Marketing?

  • It is More Cost-effective Than Traditional Marketing

Most small businesses struggle with capitalisation and resources. Hence, Digital Marketing proves to be a better and more cost-effective channel of marketing that ensures delivery of results. According to a Digital Marketing Spend Report, up to about 40% of the respondents claimed to have saved considerably in marketing due to the utilisation of digital marketing methods for promoting their products and services.

  • It Caters to the Mobile Consumer

Without a doubt, the newest trend of communication and information dissemination is the mobile internet. This wave has been brought about by the quick proliferation of tablets, smartphones and many other devices that run the internet.

Therefore, this is the best time to run digital marketing campaigns that are directed towards the consumers on mobile. It paves the path for them towards the achievement of quick and better growth along with rapid expansion. A report by eMarketer states that mobile phones have evolved from being alternative gadgets for personal computers and laptops. They have transformed into influencers of purchasing decisions.

  • It Builds Brand Reputation

Attracting targeted traffic is the forte of Digital Marketing. There are different types of audience that are ready to know more about the brand, products and/or services. They may also be interested to purchase the offering. Once the consumers are delivered what they were promised, a better relationship will develop with the targeted audience. It enables them to transition into paying customers who will interact with the site on a regular basis.

This proves to be beneficial for the brand’s reputation because happy customers are likely to share their experience (of the brand, service or product) with other people. Hence, as expected,  the brand’s stature goes viral which further opens doors of opportunity to reach larger markets and grow the business.

How Digital Marketing Boosts your Brand?

  • Go Viral!

The concept of going viral has been ingrained in the world of the Internet. It has grown too large to describe in a single phrase.

There’s so much content on the internet today- memes, trending posts, buzz, hashtags, click-baits and more.

The major goal is to spread out content rapidly right through the Internet world by making it shareable. The concept is the key that represents the brand online.

In the world of the Internet, a large number of consumers will come in contact with the brand through its most shared and popular content. It makes digital marketing the ground zero to seek new leads and attract them to the business.

  • Profile Power

This may come as a surprise to some but, another key aspect of digital marketing is the business profile.

It is integral to the brand because while making purchase decisions it is the content that is judged by the consumers. This especially holds true in current times, when Google is delivering the local business profile at the top of its SERPs.

Furthermore, all the information related to the profiles, straight from Google to Facebook, are being tapped in to impact the SEO and page rankings.

Based on the brand profile, customers make quick decisions. They judge based on the information and connected reviews and will see the profile more often based on what they search.

  • Content Spread Out

Many time marketers think that their brand identity is the total content that has been produced and published. But, it is important to understand that the marketers are actually the only one seeing all the content.

Consumers come across the available content only in bits and pieces on their preferred channels and base their brand decisions on them. For the brand, this means that a multi-channel content approach along with consistency is important.

For the original article click here: https://www.entrepreneur.com/article/336317

IS YOUR BUSINESS, SERVICE OR PRODUCT EASY TO FIND ONLINE?

DOES YOUR BUSINESS, SERVICE OR PRODUCT HAVE AN ONLINE PRESENCE IN ALL, OR MOST, OF THE PLACES YOUR POTENTIAL CUSTOMERS VISIT?

If the answer to either question (or both) is NO, we’re here to help you develop a powerful online presence by designing the best, effective Internet Marketing strategy that fits your business.

You can stop your competition from taking all your customers by implementing a number of very effective Internet Marketing strategies.

For a free consultation and to get a comprehensive quote for your Internet Marketing and Publicity campaign, call us at (818) 991-7135.

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In too many law firms, marketing and business development strategies are almost non-­existent, or are gathering dust on the credenza.

Often, the responsibility may be handed off to an intern, first-­year law student, paralegal, or the spouse of one of the law firm’s partners, and not given the importance it should. Marketing for the firm online is not something they’re trained for, but they’re caught-­‐ who else is left to do it?

I’ve catalogued here that cause hard-fought money to be wasted, these top three are those we find have the most impact on a law firm’s black American Express card.

1: Keywords/Phrases Too Broad

The foundation of an effective online marketing campaign is targeting those keywords and phrases your prospective client types into the search bar. It doesn’t matter what is technically, legally, or even grammatically correct- it only matters what THEY searched for. Because what they type into the search bar is what Google’s algorithm is going to use to trigger your ad and display it, assuming of course, that your Ad Rank is sufficient for the ad to be displayed, and displayed high on the first page. We want first page exposure because recent studies show that 92 out of 100 people will never get to page two.

The foundation of an effective online marketing campaign is targeting those keywords and phrases your prospective client types into the search bar. It doesn’t matter what is technically, legally, or even grammatically correct- it only matters what THEY searched for.

 

Because what they type into the search bar is what Google’s algorithm is going to use to trigger your ad and display it, assuming of course, that your Ad Rank is sufficient for the ad to be displayed, and displayed high on the first page. We want first page exposure because recent studies show that 92 out of 100 people will never get to page two.

Here is a list of some legal phrases and their
corresponding daily cost-per-click.

(as of June 2019)

Estimated Daily Cost-Per-Click

Keyword/Phrase:
Personal injury attorney $ 91.29

Brain injury attorney $ 31.71

Commercial litigation attorney $ 19.95

Intellectual properties attorney $ 14.37

IP attorney $ 10.76

Lemon law lawyer $ 25.07

Medical malpractice attorney $ 29.48

Real estate litigation attorney $ 12.93

Mesothelioma attorney $ 121.29

2: Poorly Written Ads

Dull, boring, flat and ineffective ads everywhere stand lifeless and useless on Google Search Results pages. But it doesn’t have to be that way. Sure, it’s not easy. Especially when you have to get your point across with only 25 characters in your headline, and inject some flair, emotion and a call-to-action in two 35-character lines. But it can be done. Effective, creatively written ads can even save you money and time by discouraging the “wrong prospects” from clicking on your ad.

An ad has only one job – to get a click. That’s it! You don’t need to do all the selling in the ad- that’s the job of the landing page, which I’ll discuss later.

Effective, clickable ads have five main properties:

1: The ad’s language (keywords) match the searcher’s query as closely as possible.

2: It speaks the same language your searcher speaks.

3. The ad resonates with the prospect on an
emotional level and triggers a response.

4: Appeals to your target prospect with catchphrases and brand awareness through intelligent copywriting, but also discourages the wrong prospects.

5: Compels the prospect to perform an action because you asked/told them to.

Most ads rarely contain even two of these properties. No wonder so much money is being wasted needlessly. When crafting your ads, work to match at least one word to the searched keyword. But don’t try to copy everyone else by running a generic ad for your main keyword. Mix it up a little, make sure your ad’s title stands out from the crowd.

3: Not Using The Best Keyword Match

Broad Math, Modified Broad Match, Phrase Match, Exact Match,

When we investigate and audit campaigns that are underperforming, we discover the advertiser wasn’t aware that the default setting of Ads keyword matching is “BROAD MATCH.” By not having a clear understanding of how the keyword matching choices work, advertisers waste a significant amount of money by casting too wide a net, and not capturing the targeted visitors they want.

Let’s examine how each of the four available match types would handle the keyword phrase ‘tennis shoes.’ Each keyword match type, which is specified by a special symbol, triggers your ad to show for a visitor’s search in different ways.

The chart on the next page will give you an introduction to the different match types, ordered from broad to narrow. Then I’ll provide additional information on each option.

If you wished, you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers.

Generally, the broader the keyword matching option, the more traffic potential that keyword has, though it is less targeted.


To get the full in-depth details about these mistakes and learn our other 5 top mistakes lawyers make in PPC Marketing. Click here for our free E-Book now: The 7 Mistakes Lawyers Make Advertising With Google AdWords

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ace it, Social Media Marketing is THE way that most savvy marketers convey their message to an insatiable, hungry audience. If you’re not using social media marketing platforms like Google, LinkedIn, Facebook, YouTube, iTunes, Twitter or WordPress, your prospects have virtually no way of finding you on the Internet. And how long can you let THAT go on?

Social media marketing is one of the simpler ways to connect and become involved with your audience.

When you listen to your audience, acknowledge them and their participation in your business, you’ll find that they become more loyal, and champions for your business.

Do you know that more than ninety-five percent of Internet users use online searches when they’re researching YOU? And 45,000,000 Americans have cell phones with Internet capabilities. FaceBook and Twitter have over 700,000,000 members and they’re growing like mad. Shouldn’t you be where these people are looking?

Ask yourself these questions:

Are you easy to find online? And not just by your name. Can they find you by the keywords/terms/phrases that best represent you and your business, service or product?

When your audience visits their favorite online places, will they find YOU? Or will they find your competition?

And once they connect with you, do you already have a program in place where you can engage with them over and over again?

Do you have a plan to start using cell phone marketing?

If the answer to any of these questions is “NO,” you’ve got to ask yourself “WHY NOT?” If you want to keep a viable business, marketing online is a must, because the majority of your competitors are, or will be shortly.

Here are five ways that social media marketing can help you improve your relationship with your clients and to turn them into your biggest fans, because NOTHING is more powerful than a client coming through a referral.

Social media marketing helps you understand your prospects, convert more of them into clients, and then help them becoming your biggest fans.

1. Be Social

Remember, it’s called “SOCIAL MEDIA” for a reason. Never before in history has social media marketing made it so easy to communicate with your prospects, and clients, for such a small investment. And you can, and should, communicate with them over and over again. That’s not to say you should email, text, snail mail or call them every day. You’ll find out soon enough what a good communication interval will be- your audience will tell you! People buy from companies they know, like and trust.

An effective Facebook, Twitter, blogging, and email campaign will give you numerous opportunities to let your audience get to know you, begin to like you, learn to trust you, and develop an on-going beneficial relationship.

Consistent and frequent communication is key, as with any important relationship. Social media marketing makes this possible.

2. You Simply Must Produce Your Own Videos For Social Media Marketing

As of 2011, YouTube is the 2nd largest search engine. (YouTube gets over 1 BILLION views per day!) Viewers are going to YouTube for solutions to their problems, looking for videos that’ll show them how to do something, and researching reviews on a product or service.

You must develop a presence there. Create your own YouTube channel and begin posting videos with solutions, how-to’s, and training, etc. You can use a Digital Video Camcorder, or even easier is a Flip Video Camera, or Kodak ZI-8, and now the Kodak ZI-10. (We prefer the ZI-10 because it has an external mic input which allows use of a lavalier mic to get better sound.) All of these cameras shoot in HD, and render incredible-looking videos. Editing tools like Screenflow for the Mac, Sony Vegas Movie Studio, CyberLink’s PowerDirector and even Windows Movie Maker can help you make very cool looking videos.

To give you an idea of what I’m talking about, here is a video we recently produced.

3. Be creative with your Social Media Marketing platforms

This growing collection of Social Media marketing platforms offer numerous opportunities for growing your business through branding. Here are just a few ideas to get your creative juices flowing:

* Get pens made up with your Twitter username (@_______), or with a request to “Connect With Me On Facebook.” There’s a subtle, friendlier feel a person experiences when they get a pen with a Social Media aspect to it rather than a pen with just your company name on it.

* You could do the same with coffee cups/mugs, and the whole advertising specialty realm. Be “social”- have a “meeting” at your business and give attendees their coffee mug in person.

* Make a monthly video and at the end of it, ask viewers to follow you on Twitter or “friend” you on Facebook. Remember to add the Facebook “Like” button to all your pages.

* Include your social media contact information in the signature of your emails and in the Resource Box at the bottom of the articles you write and distribute.

4. Create Your Own Social Network Site

Believe it or not, you can now create your very own Social Network site- in almost no time at all. Two of the better known platforms are Ning.com and SocialGo.com.

At Ning, a fast growing number of political groups, musicians, entertainers and well-known brands find this social networking platform useful. Ellen Degeneres has her own site, as do Hershey’s Chocolate, Martha Stewart, National Republican Congressional Committee and the Epilespy Foundation, just to name a few.

SocialGO calls itself the “social network maker.” They’re based in the UK and offer free and premium plans for building a social network. Some of their customers include: LEVI Strauss, The Apple Store, Walmart, and Random House Publishing.

One nice feature that SocialGO offers is their “live video chat sidebar.” You can dial up a member and chat with them live through the site.

5. Increase Your Brand Exposure And Build Customer Loyalty

Social media marketing, and the Internet, is probably the quickest way a company can build brand loyalty. (Conversely, one of the quickest ways to destroy it, too.) Because you have the potential to reach so many people so quickly, online word-of-mouth can spread your name, business, product and/or service around the world in a matter of minutes.

If you’ve taken good care of your customers, they’re more likely to tell their friends through Twitter, Facebook, their blogs, a personal YouTube video, articles, social bookmarking sites, podcasts, webinars and so on. Since these are the places your customers visit, shouldn’t you be there when they visit? Imagine the potential of having all those people in your corner singing your praises.

When marketing on the Internet, for many businesses it doesn’t matter if you’re local, regional, nationwide or international- you can reach your audience for a fraction of what it costs using “traditional” marketing. Yes, it’s going to take a fair amount of work to develop these social media marketing campaigns, but you would have been doing similar work for traditional marketing. Now, your reach is exponentially greater, with the most important added benefit- you’ll begin having a conversation with your audience. You can’t do that with postcards, magazine ads, expensive four-color catalogs, or even radio and TV advertising.

Social Media Marketing will not improve your bottom line overnight. But if used effectively, you’ll begin to see a momentum shift in your business, and who knows, maybe one of your videos, article or podcasts will go “viral.” Wouldn’t that be nice?

Which social media marketing vehicles have you used? Which ones were most effective? Could you share one of your successes?

Be sure to click the “LIKE” button if you liked this blog post on Social Media Marketing.

You can download a PDF version of this Social Media Marketing Report. Click Here!

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