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Posts Tagged ‘search engine’

What Is Ethical SEO? (Search Engine Optimization)

posted by admin 12:05 PM
Friday, August 16, 2019

What Is Ethical SEO?

Humans crave ethics. Ethically-sourced. Ethically-raised. We’re drawn to the idea of ethics because it gives us a framework to understand the impact of our existence.

Humans study moral philosophy whether they intend to or not. We use our judgments about the rightness or wrongness of actions as a foundation for making our own decisions.

The ethics we adopt help define us personally and as a society.

Faced with our limited imprint on time and vastness of existence, let’s do what everyone does.

Let’s Google it.

Hey Google, What’s the Definition of Ethics in SEO?

What Is Ethical SEO?“Ethical SEO can be defined as search engine marketing using only techniques and strategies that search engines consider to be acceptable.”

If we expand out on this thought, there are some interesting nuisances.

  • Ethics are defined whether a search engine finds the technique or strategy acceptable.
  • The companies that build search engines.
  • Ethics are limited to techniques and strategies.
  • Ethics are relative to each search engines.

Bots aren’t “moral” devices. Neither are websites.

Each search engine has its own version of what is acceptable. Two search engines could have acceptable strategies or techniques that directly conflict. You only have one site.

Ethical SEO for one search engine would be unethical for the other.

This is where real-life humans come in.

Whatever decisions are made, the code will inherit their stands of good as bad. It will carry their blind spots and biases.

Every digital asset inherits the ethics and power of the business they represent, the individuals contributing code and commentary, as well as behavior patterns of their users.

This ethical imprint is in how we differentiate optimization from manipulation. Does this engine accept the practice?

Both involve research and code changes.

Structured data markup is a fancy tech term for slipping a search engine a cheat sheet. That cheat sheet would be approved by some search engines and not others.

Does structured data have moral value? It is an action and it has a consequence.

For the original article click here: https://www.searchenginejournal.com/what-is-ethical-seo/318483/

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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The Top 10 Digital Marketing Tools For 2020

posted by admin 11:03 AM
Wednesday, August 14, 2019

With over 4.4 billion people online daily, the internet has to be the most effective medium to reach any audience through digital marketing. Digital marketing includes all marketing efforts that use electronic devices or the internet. It has many components such as social media, content, SEO, emailing, websites, search engines etc. that businesses can leverage to connect with current and prospective customers. It is budget friendly, versatile and traceable so an enterprise can find out fast which ad, blog or post brought prospects who became clients. Here are the digital marketing tools that can improve a brand’s marketing from good to great.

Social Media Marketing Tools

Social media provide social networks that brands can tap into to make their presence known and convert people that they interact with into customers. Here are the tools that brands can use to do this.

1. SnatchBot

SnatchBot is one of the best chatbot platforms available. It allows users to communicate with customers through a wide variety of interactions to deliver unique and relevant content, answer FAQs and send out breaking-news updates. It can build bots for Facebook Messenger, Slack, SMS, Telegram, Line, Skype, Webchat, and others. No programming is required to use its functions and built-in features such as action buttons, translations, payment processing, and email extractions. The CTO, Avi Benezra provides frequent news updates about artificial intelligence.

2. Famoid

Famoid is one of the best social media management tools that help brands to get real organic growth. It promotes brands on all social media including Twitter, Instagram, Facebook, and YouTube. Brands who buy Famoid services get real active followers on whatever social media platform they choose within a few minutes of ordering.

2. Famoid

Famoid is one of the best social media management tools that help brands to get real organic growth. It promotes brands on all social media including Twitter, Instagram, Facebook, and YouTube. Brands who buy Famoid services get real active followers on whatever social media platform they choose within a few minutes of ordering.

3. Hootsuite

Hootsuite is a user-friendly, and versatile social media management tool that helps users to schedule social messages in advance so that the brand is online 24/7 interacting with consumers.

4. Social Report

Social Report helps brands to manage and monitor their social media accounts. Brands can easily find out if their activity is making sense and whether investing time on social media is worth it. They can also track the performance of their paid ad.

SEO Marketing Tools

Search engine optimization helps websites to rank high. The higher a website ranks, the more visibility a brand gets. Here are the tools that can help brands to increase their ranking. If you use a content management system like WordPress, then check out Yoast.

5. Ahrefs

Ahrefs is a SEO tool that helps users to figure out keywords and the number of backlinks required to reach page 1 on Google using those keywords. It also shares competitors’ information and sends alerts each time a website ranks for a particular keyword.

Email Marketing Tools

If email marketing is done well, it can generate a large number of qualified leads by tapping into a database of people who are already familiar with an enterprise’s products. There are digital tools that brands can use to optimize emails.

6. MailChimp

MailChimp helps brands to build lists to which they can send out campaigns. It is super-intuitive and easy to use. It also integrates with Salesforce and provides a variety of useful statistics for performance analysis and tracking progress. MailChimp is free for small lists.

7. GetResponse

GetResponse takes email automation to another level. Users can customize auto-responders, analyze what content works for different market segments, set up webinars, communicate with participants, and do so much more.

Tools for SEO Optimization

Brands need to know whether their websites are working, whether they are getting leads and whether their target audience is responding well to content. There are tools that can help them with this information.

8. Google Analytics

Google Analytics is a free one-on-one digital marketing tool which tells a brand what is working for it and what is not. For example, the report will say which pages are doing well, which content is popular with the audience, which AdWords campaigns are doing well, etc. and breaks it down by country, campaign, etc. Every brand needs it.

9. Hotjar

Hotjar provides heat maps about visitors’ behavior on a website. Brands can learn which part of their website users spend most time on and which content is not performing well. Then they can make changes to make sure they have information that resonates with their customers.

10. Kissmetrics

Kissmetrics is an analytical tool that provides a comprehensive viewpoint of a brand’s website, particularly the customers’ entire journey through the sales funnel. This helps brands to understand which market segments respond to their content and why.

Conclusion

No brand can rely on only one tool. Its needs will determine which set of tools to use in order to automate and optimize its digital marketing efforts.

For the original article click here: https://www.besttechie.com/top-10-digital-marketing-tools-2020/

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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Are you looking for ways to increase Google rankings? Want to future-proof your website SEO for 2020 and beyond? The team from Leapfroggr share their SEO checklist to follow in this infographic.Here are some of the key steps they include:

  • Market research
  • Keyword research
  • Content optimization
  • Performance optimization
  • Link building techniques
  • Social media
  • Conversion rate optimization
  • Analytics

Check out the infographic for more detail.

Infographic outlines a range of SEO processes and tips

For the original article click here: https://www.socialmediatoday.com/news/seo-checklist-65-steps-to-higher-google-rankings-in-2020-and-beyond-infog/560175/

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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How Is Influencer Social Media Marketing Changing?

posted by admin 12:43 PM
Friday, August 9, 2019
uncaptioned

To understand how influencer marketing is changing and how it needs to change further, consider the case of an actor from a popular U.S. sitcom.

A marketing and advertising agency was using a social media scraping tool to index “influencers” into categories. This actor was tagged as being a good fit for marketing campaigns in the sailing industry. Why? Because he was on Fresh Off the Boat – a show that despite its title, has nothing to do with sailing. (I know this story because one of my employees worked at the agency at the time.)

This kind of problem has plagued influencer marketing for years. Marketing teams all too often haven’t taken the time to consider what each potential influencer is really all about, and what kind of content each influencer’s followers are likely to respond to.

Much of this is because of the rapid pace at which brands have jumped on the bandwagon. “National advertisers are so enamored with influencer marketing that a full 75 percent of their companies currently employ the discipline and almost half (43 percent) are planning to increase their spending on it in the next 12 months,” the Association of National Advertisers reported last year. One analyst predicts the influencer marketing industry will reach $10 billion in 2020.

Working with companies in this space, I find that steadily more and more marketers are taking the time to analyze their efforts – and looking to do influencer marketing in a way much more likely to bring ROI (return on investment).

Valuing fit over followers

For some marketing campaigns, your mother, father, sister, or brother may be a better influencer than an “Instagram celebrity” with a million followers. The beauty of influencer marketing right now and going forward is that anyone who has built an online community of people who care about certain things can be the right fit.

Savvy companies are starting to understand this. Rather than getting excited over big numbers of followers, they’re looking for people whose perspectives, tone of voice, and interests mesh with the messaging of the campaign – and whose followers, in turn, have shown a desire to engage around these topics.

Rather than tossing a giant amount of money at a single celebrity, distributing that spending to a series of people with smaller but active and engaged followings can be a much better use of a budget. This helps explain why 59% of brands are using influencers with 50 to 25,000 followers and 66% are using influencers with 25,001 to 100,000 followers. Fewer brands (44%) are using “macro-influencers” with larger followings.

Authenticity

Another shift I see is that companies are starting to understand the importance of partnering with influencers who are legitimately excited about a product and a campaign.

I learned the importance of this from my 19-year-old daughter who spends lots of time on Instagram and Snapchat. I asked her whether she minds when people she follows post sponsored content. “No,” she answered, “they have a right to make money.” I asked when a sponsored post does bother her. “As soon as I feel that they’re being dishonest or disingenuous,” she said.

The authenticity and intimacy that influencers have in their communities can be meaningful and impactful, but only when followers sense that influencers mean what they’re saying. As a USC professor noted, using “influencers as a marketing tactic can sometimes backfire, particularly with media-savvy millennials. As with any other approach, it’s really important to convey the authenticity of the story you’re telling.”

That brings us to a third important development.

Focus on storytelling

Storytelling is, as HubSpot puts it, “the heart of inbound marketing.” It may even be “the biggest business skill” in the coming years. And it’s here that influencer marketing can be most powerful.

Brands are coming to understand that a successful influencer marketing strategy isn’t about simply having someone say “I like this product,” or gush about it. Instead, the key is to empower influencers to tell stories in the style their followers have come to expect. As one academic study of social influencers put it: “These self-made social media celebrities are vital to brand storytelling, and their thoughts and opinions may actually be more persuasive than messaging straight from the cosmetic brands themselves.”

As businesses discover this, they’re giving influencers more freedom to develop creative stories that work for a campaign. Some are even supporting shoppable brand storytelling, so if you like something you see in a video you can easily click to buy it.

Of course, there are problems the influencer marketing industry is still solving, including fake followersfraudulent posts, and execution failures like the Fyre Festival. The changes underway now are about learning to do it right.

For the original article click here: https://www.forbes.com/sites/quora/2019/08/08/how-is-influencer-marketing-changing/#78a3c8644cec

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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5 Content Marketing Ideas for September 2019

posted by admin 10:01 AM
Wednesday, August 7, 2019

Content marketing requires a steady stream of material, such as guides, articles, and podcasts. Often this material is the result of dozens of ideas.

For September 2019, your business might choose to write an article about procrastination. Or it could publish a useful guide, or it might even start a podcast.

Content marketing is the act of creating, publishing, and promoting content to attract, engaging, and retaining customers for your business. Perhaps some of the ideas below will help.

1. Fight Procrastination Day: Sept. 6

Articles about being productive and fighting procrastination will resonate with many readers. Photo: John Schnobrich.

Articles about being productive and fighting procrastination will resonate with many readers. Photo: John Schnobrich.

The origin of Fight Procrastination Day is unclear. Perhaps its creator has not yet gotten around to telling us. Regardless, this pseudo-holiday has been celebrated on September 6 since at least 2008.

The day’s premise is simple: Don’t put off important tasks or projects.

For your ecommerce company’s September 2019 content marketing, consider producing an article, video, or podcast episode about how your customers can fight procrastination and improve productivity.

2. Publish a Guide

Business-to-consumer ecommerce companies should consider taking a chapter out of the B2B content marketing playbook and publish a guide or ebook.

B2B companies use guides, reports, surveys, and ebooks for lead generation. Potential customers offer up their contact information in exchange for a valuable bit of content.

This can work well in the B2C environment too. As with most content marketing, your goal should be to stay close to your brand and product niche, but you can still explore related topics.

The editorial section of the Mr. Porter site, as an example, often includes articles about vacationing, fine dining, friendship, and work — all are relevant to shoppers interested in purchasing fine clothing.

It is possible to cover a variety of topics related to your customers' interest. This is what the editorial section on the Mr. Porter website does.

It is possible to cover a variety of topics related to your customers’ interest. This is what the editorial section on the Mr. Porter website does.

A similar men’s clothing store could publish a guide outlining how to find a better paying job. This guidebook might cover modern resume writing, interviewing skills, and what to wear at a face-to-face meeting. The authors might even take the time to interview human-resource executives to get their perspectives because the guide needs to provide real value.

3. Launch a Podcast

Audio podcasts are an excellent way to connect with your company’s customers and prospects. Done well, podcasts provide useful, informative, and entertaining content that folks will want to listen to.

There are a few reasons to start a podcast for your ecommerce business.

  • Podcasts are increasingly mainstream. Some seven in every ten Americans age 12 and older are familiar with podcasts. Around 144 million of them have listened to a podcast. And about 32 percent of Americans in that same age range listened to a podcast in the last month, according to “The Infinite Dial 2019” report from Edison Research and Triton Digital.

These statistics show significant growth from 2018, with some 90 million Americans now listening to a podcast at least monthly.

Podcasts are popular and growing. Roughly 32 million American's over age 12 will listen to a podcast in 2019, up from 26 million in 2018.

Podcasts are popular and growing. Roughly 32 million American’s over age 12 will listen to a podcast in 2019, up from 26 million in 2018. Source: Edison Research.

  • The number of podcast platforms is growing. Years ago it was enough to publish on iTunes. But now there are several podcasting platforms, including Pandora. These platforms could drive podcasting growth even further.
  • Smart speakers are on the rise. In the United States, 23 percent of folks age 12 and older (around 65 million people) own a smart speaker such as Amazon Alexa or Google Home, according to Edition Research and Triton Digital. These devices give potential podcast listeners easy access to programming.
  • Summer’s end. As summer ends and autumn begins, your audience of potential customers may be looking for new forms of entertainment or information, such as your new podcast.

Stay close to your business. If your ecommerce store sells hats, start the best possible podcast about hats.

4. Batman Day: Sept. 21

Batman Day is a made-up holiday almost certainly meant to help DC Comics and its licensees boost sales of the caped crusader’s comics, movies, and merchandise. This year, Batman Day is special: It’s been 80 years since the character made his comic book debut.

Batman Day is coming. Consider including the Dark Knight in your company's content. Batman was inducted into the Comic-Con Character Hall of Fame in July 2019.

Batman Day is coming. Consider including the Dark Knight in your company’s content. Batman was inducted into the Comic-Con Character Hall of Fame in July 2019.

Several websites place Batman Day on September 21 in 2019. But various other fan groups and websites offer alternative days, including September 15, 17, and 26. Perhaps you can make it Batman week.

While you want to avoid copyright and trademark confrontations, you can still reference the Dark Knight in your content marketing as you focus on editorial topics.

For example, an online fishing supply store might write an article or publish a podcast titled “Fishing Gear That Would Make Batman Jealous,” and an online auto part store could write a round-up article about the various Batmobiles.

As with all content marketing, ensure that your content also makes sense for the products your business sells and the customers it serves.

5. Guided Selling

This content marketing idea is the marriage of two concepts.

First, ecommerce sites sometimes include lengthy articles at or near the bottom of product category pages.

This text, which is often displayed in tiny font, is meant for search engine crawlers. But recently, a Google webmaster trends analyst indicated this copy could be muddying the waters, so to speak, by making it more difficult for Google’s algorithms to discern the category page’s purpose.

Often ecommerce sites, such as Lands' End, put long articles at the bottom of a product category page.

Often ecommerce sites, such as Lands’ End, put long articles at the bottom of a product category page.

This is unfortunate because some of the tiny content is pretty good.

For the original article click here: https://www.practicalecommerce.com/5-content-marketing-ideas-for-september-2019

IS YOUR BUSINESS, SERVICE OR PRODUCT EASY TO FIND ONLINE?

DOES YOUR BUSINESS, SERVICE OR PRODUCT HAVE AN ONLINE PRESENCE IN ALL, OR MOST, OF THE PLACES YOUR POTENTIAL CUSTOMERS VISIT?

If the answer to either question (or both) is NO, we’re here to help you develop a powerful online presence by designing the best, effective Internet Marketing strategy that fits your business.

You can stop your competition from taking all your customers by implementing a number of very effective Internet Marketing strategies.

For a free consultation and to get a comprehensive quote for your Internet Marketing and Publicity campaign, call us at (818) 991-7135.

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