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To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.'” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes observations on how consumer behaviors are shifting and how that shift will affect digital marketing and advertising in the future.

Here are three digital marketing trends that Meeker highlighted, and my advice on how you can take advantage of these trends to get closer to your customers and increase your marketing campaigns’ chances of success.

1. People Love Visuals, Videos And Voice

According to Meeker’s report, Americans spent 6.3 hours a day using digital media in 2018, an increase of 7% from 2017. People are getting their information from many sources as well, which in my experience can make it harder to capture the average consumer’s attention — but here’s how to do it.

Images: As Recode states in its summary of Meeker’s report, “images are increasingly the means by which people communicate, as technology developments like faster wifi and better phone cameras have encouraged a surge in image taking. More than 50 percent of Twitter impressions now involve posts with images, video or other media.”

Take the time to ensure that your visuals accurately represent your brand image. Choose fonts, photos, graphics and logos that reflect your brand. Make sure they’re all consistent. Then, use social media to get those images in front of your customers.

Video: According to Meeker’s report, Americans spent 28% of their daily video watching time on digital video in 2018, compared to 25% in 2017. And the consumption of video is expected to keep growing.

To make video work for you, start by producing multiple versions of each of your video ads and tailoring them for different platforms. Some videos may be longer depending on the outlet; for example, most Facebook users are probably not signing onto the platform specifically to watch videos, so shorter ads that are only a few seconds long might be more suited to the site. Conversely, YouTube users are actively looking for video content and may be more amenable to watching longer videos.

Voice: Voice-based technology is growing, and its importance is only beginning to be realized. Meeker states that the installed base for Amazon Echo is up to 47 million units.

Voice search is already beginning to make inroads into traditional search engine marketing, so make sure you’re prepared. Begin by optimizing your content for voice, not just traditional SEO. The main guiding principle of SEO applies: Provide users with the most helpful and relevant experience. Start by determining what questions your target audience is likely to ask, and then add content to your website that answers those questions. Answer them directly and in a conversational tone, keeping in mind that the content could be read out loud by a voice assistant.

Also make it easy for search engines to discover and process the content by developing an FAQ page that uses structured data, which as defined by Google, “is a standardized format for providing information about a page and classifying the page content.” In short, structured data helps search engines understand what a page is about.

2. Programmatic Ads Are Big

Programmatic advertising — the use of software to buy digital advertising — is growing rapidly. According to Meeker, programmatic ads now make up 62% of all digital display ad buying.

Forrester predicts that digital marketing spending will reach $146 billion by 2023. In another report, Forrester predicts that there will be “a new emphasis on quality over quantity, a dynamic that will reintroduce human intervention into programmatic ad buying.” This change will likely reward those who have built their solutions sets and bolstered their team for that market growth.

Ensure that your teams understand the capabilities of programmatic advertising and all of the platforms and solutions that support these efforts. The main advertising platforms (Google Ads, Facebook, YouTube, Twitter, etc.) already have built-in programmatic elements like dynamic bidding that advertisers can take advantage of right away.

Meeker notes that time spent on computers is on the decline and that most of the growth in time spent with digital media comes from mobile and other devices. Therefore, make sure your programmatic ad campaigns are mobile-friendly and optimized for on-the-go users.

When formulating a programmatic strategy, first think about who your audience is and how they use their mobile devices. Are they consuming content in apps or in a mobile browser? What type of content do they consume — video, audio, news?

Then, use creative that breaks through the clutter and distractions that exist on mobile devices. A variety of ad formats can be tested programmatically — from traditional banner ads and video to audio and native ads. Remember to optimize ads for the mobile experience: Ensure that the message is legible with a strong and clear call-to-action.

3. Customer Data Reigns Supreme

Meeker’s report highlights the importance of “data plumbing” and how it can help marketers better understand their customers. Indeed, all digital marketing — including mobile, social, email, video and SEM and SEO — should be data-driven. Raw data that’s collected and analyzed can be turned into actionable insights that you can use to tailor your campaigns to meet customers’ needs. Over time, you can use artificial intelligence and machine learning tools to make campaigns “smarter” and more responsive to evolving trends and customer purchasing patterns.

Start by using Google Analytics to measure page views, bounce rates and more. Link Google Analytics to your Google Ads accounts so you can see how paid search clicks translate to website activity. Eventually, you’ll be able to start applying historical data to help you better understand what has worked best in the past so you can optimize your campaigns for future success.

For the original article click here: https://www.forbes.com/sites/forbesagencycouncil/2019/08/21/three-digital-marketing-trends-that-can-bring-you-closer-to-your-customers/#2ab94ca74966

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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1. Home Page Text

In my opinion, text content on the home page is one of the most overlooked SEO tactics.

I mean, it’s been around forever, but plenty of sites ignore the home page and just use it as a pretty portal page.

If you’re a paid-ads focused brand, or in the fashion industry – I get it.

But for most sites that prioritize organic search, not enough are doing it.

Hotwire takes advantage of the power of their home page’s link equity, and juices it up with keyword-rich text:

hotwire homepage seoBecause of employing this tactic, it helps them rank on page one for keywords like “travel sites” and “hotel sites”.

Could you leverage this tactic for your website?

2. Home Page Internal Links

For most websites, the home page will be the single most-linked-to page on the site.

So with all of this link equity on the home page, are you helping it flow to your most important commercial pages?

Likely not.

Most websites – large and small – do have their most important pages in their main navigation, but they’re likely missing out on linking to some key pages because of limited space.

Travelocity has one of the most extensive home page internal link structures I’ve found in my research.

It’s quite aggressive:

travelocity internal links
You can certainly bet that they’ve hand-selected these bases on either pages that needed the biggest link boost, the most popular pages, or sections that need to earn more revenue.Your action item: go to your home page now and see if it’s worth adding some internal links to key pages on your site.

3. Internal Links in Footer

There are mixed messages given by commentators in the SEO industry about how optimized and ambitious you can get with footer links.

Some say they’re a good way to ensure your key pages are linked to and crawled.

Others fear that the links are either devalued, completely ignored by Google, or can send unwanted signals.

Hotels.com has no fear and goes straight for it with exact match anchor text:

hotels footer linksShould you do the same on your site?

It depends on the size of your site.

Typically, huge sites with lots of link equity can have massive footers linking internally and still do well.

Smaller sites would be better off adding a few links for crawlability and visibility, but you’re better off linking contextually.

4. Text on Every Important Page

Do these huge travel sites even have the ability to hand-write content for every page on their site?

It seems like a Sisyphean task – there are just too many pages.

Nevertheless, on critical pages that are extra valuable, yes these brands will custom-craft content to rank higher. On less important pages, database-generated content will fill in the gaps.

Kayak has taken the time to create text and faqs on their U.S. to Ireland flights page:

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kayak ireland us flights
Perhaps they’ve been feeling the heat from Google Flights?They’ve continued to march upward in traffic, so perhaps they’re onto something:

kayak traffic ahrefsThe takeaway for you?

If these sites with hundreds of thousands of pages can find a way to get keyword-rich content on their critical pages, you can too.

5. Landing Pages Built just for Organic Keywords

This strategy works oh-so-well. Perfectly pair up keywords with landing pages and scale it up.

This is SEO 101, but what makes companies like Enterprise experts as this is the pure volume of pages required to create and manage.

They nail it in this example and rank #1 for their Boston page:

enterprise boston car rentalThis works beautifully for them, and they have 7,000+ pages just like this, driving over 1.7 million in organic traffic visits a month:

enterprise seo landing pagesCreating a huge amount of landing pages for SEO is typically reserved for large brands.

But those of us running smaller sites can remember the importance of matching keywords to landing pages that serve the user intent.

Even a dozen service or product pages can deliver targeted organic traffic for smaller sites.

For the original article click here: https://www.searchenginejournal.com/basic-seo-best-practices-huge-travel-brands/321433/#close

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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5 Tips for an International Digital Marketing Strategy

posted by admin 12:31 PM
Friday, August 23, 2019

Digital marketing refers to the promotion of products with the aid of digital technologies, primarily through the internet. It entails the production of digital marketing materials to be distributed across multiple online channels including email, websites, blogs, social media and games, as well as audio and video streaming. It is inherently already an international advertising strategy since there are hardly any restrictions in distributing digital marketing content to audiences worldwide.

Here are the important points every business owner or manager must be aware of in pursuing an international digital marketing campaign. While it is possible to immediately use online ads or social media to reach out to prospective customers in other countries, the results may not be optimized without taking into account the following points.

Finding the right methods to use

The first step is to choose the most appropriate digital marketing strategies for your needs. There are many ways to do international digital marketing, and each method’s effectiveness depends on what you are trying to achieve. However, there are methods that are considered fundamental, meaning they should always be employed regardless of the kind of business you are running. These are search engine optimization and social media marketing.

Search engine optimization (SEO) is a must for all businesses that seek to establish an online presence. It’s not just about topping the rankings for search engine results. It’s essentially about putting up the right information about your business online to inform both search engines and human viewers about what you are offering. On the other hand, social media marketing is also considered fundamental, given the role it plays in the consumer market. Almost every potential customer has a social media account, so it makes to take advantage of it as a platform for delivering your marketing message.

Here are other digital marketing strategies and their applicability:

  • Content marketing. This is about publishing content that promotes brand awareness and supports search engine optimization and social media marketing. The content can be articles, videos, memes or images that may be shared by Internet users to voluntarily or unwittingly publicize a product. This method is ideal for businesses that aim to build a positive reputation online. It takes time to get results out of it, though, so it is not applicable for those that seek quick outcomes and don’t have ample resources to sustain the production of high-quality content.

  • Email marketing. This is the sending of marketing materials through email. Email marketing should only be used by those who have expertise and experience in doing it, as improper or ineffective use of email marketing is just a waste of resources. Worse, it can result in a brand or product getting associated with spam.

  • Site, video and game advertising. These are the ads you see on web pages, blogs, video sharing sites like YouTube and games, including mobile apps. You need ample resources to support this type of digital marketing. It’s a safe advertising method for any kind of business but may not be cost-efficient.

  • Paid reviews or articles and hiring influencers. These are aggressive digital marketing tactics. Often, they are used to introduce a brand or product when cheaper options such as social media and email marketing don’t seem to yield the desired outcomes. Businesses involved in consumer items are the most common users of these methods.

For the full article click here: https://www.business.com/articles/international-digital-marketing/

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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What Is Ethical SEO? (Search Engine Optimization)

posted by admin 12:05 PM
Friday, August 16, 2019

What Is Ethical SEO?

Humans crave ethics. Ethically-sourced. Ethically-raised. We’re drawn to the idea of ethics because it gives us a framework to understand the impact of our existence.

Humans study moral philosophy whether they intend to or not. We use our judgments about the rightness or wrongness of actions as a foundation for making our own decisions.

The ethics we adopt help define us personally and as a society.

Faced with our limited imprint on time and vastness of existence, let’s do what everyone does.

Let’s Google it.

Hey Google, What’s the Definition of Ethics in SEO?

What Is Ethical SEO?“Ethical SEO can be defined as search engine marketing using only techniques and strategies that search engines consider to be acceptable.”

If we expand out on this thought, there are some interesting nuisances.

  • Ethics are defined whether a search engine finds the technique or strategy acceptable.
  • The companies that build search engines.
  • Ethics are limited to techniques and strategies.
  • Ethics are relative to each search engines.

Bots aren’t “moral” devices. Neither are websites.

Each search engine has its own version of what is acceptable. Two search engines could have acceptable strategies or techniques that directly conflict. You only have one site.

Ethical SEO for one search engine would be unethical for the other.

This is where real-life humans come in.

Whatever decisions are made, the code will inherit their stands of good as bad. It will carry their blind spots and biases.

Every digital asset inherits the ethics and power of the business they represent, the individuals contributing code and commentary, as well as behavior patterns of their users.

This ethical imprint is in how we differentiate optimization from manipulation. Does this engine accept the practice?

Both involve research and code changes.

Structured data markup is a fancy tech term for slipping a search engine a cheat sheet. That cheat sheet would be approved by some search engines and not others.

Does structured data have moral value? It is an action and it has a consequence.

For the original article click here: https://www.searchenginejournal.com/what-is-ethical-seo/318483/

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

Comments Off on What Is Ethical SEO? (Search Engine Optimization)

The Top 10 Digital Marketing Tools For 2020

posted by admin 11:03 AM
Wednesday, August 14, 2019

With over 4.4 billion people online daily, the internet has to be the most effective medium to reach any audience through digital marketing. Digital marketing includes all marketing efforts that use electronic devices or the internet. It has many components such as social media, content, SEO, emailing, websites, search engines etc. that businesses can leverage to connect with current and prospective customers. It is budget friendly, versatile and traceable so an enterprise can find out fast which ad, blog or post brought prospects who became clients. Here are the digital marketing tools that can improve a brand’s marketing from good to great.

Social Media Marketing Tools

Social media provide social networks that brands can tap into to make their presence known and convert people that they interact with into customers. Here are the tools that brands can use to do this.

1. SnatchBot

SnatchBot is one of the best chatbot platforms available. It allows users to communicate with customers through a wide variety of interactions to deliver unique and relevant content, answer FAQs and send out breaking-news updates. It can build bots for Facebook Messenger, Slack, SMS, Telegram, Line, Skype, Webchat, and others. No programming is required to use its functions and built-in features such as action buttons, translations, payment processing, and email extractions. The CTO, Avi Benezra provides frequent news updates about artificial intelligence.

2. Famoid

Famoid is one of the best social media management tools that help brands to get real organic growth. It promotes brands on all social media including Twitter, Instagram, Facebook, and YouTube. Brands who buy Famoid services get real active followers on whatever social media platform they choose within a few minutes of ordering.

2. Famoid

Famoid is one of the best social media management tools that help brands to get real organic growth. It promotes brands on all social media including Twitter, Instagram, Facebook, and YouTube. Brands who buy Famoid services get real active followers on whatever social media platform they choose within a few minutes of ordering.

3. Hootsuite

Hootsuite is a user-friendly, and versatile social media management tool that helps users to schedule social messages in advance so that the brand is online 24/7 interacting with consumers.

4. Social Report

Social Report helps brands to manage and monitor their social media accounts. Brands can easily find out if their activity is making sense and whether investing time on social media is worth it. They can also track the performance of their paid ad.

SEO Marketing Tools

Search engine optimization helps websites to rank high. The higher a website ranks, the more visibility a brand gets. Here are the tools that can help brands to increase their ranking. If you use a content management system like WordPress, then check out Yoast.

5. Ahrefs

Ahrefs is a SEO tool that helps users to figure out keywords and the number of backlinks required to reach page 1 on Google using those keywords. It also shares competitors’ information and sends alerts each time a website ranks for a particular keyword.

Email Marketing Tools

If email marketing is done well, it can generate a large number of qualified leads by tapping into a database of people who are already familiar with an enterprise’s products. There are digital tools that brands can use to optimize emails.

6. MailChimp

MailChimp helps brands to build lists to which they can send out campaigns. It is super-intuitive and easy to use. It also integrates with Salesforce and provides a variety of useful statistics for performance analysis and tracking progress. MailChimp is free for small lists.

7. GetResponse

GetResponse takes email automation to another level. Users can customize auto-responders, analyze what content works for different market segments, set up webinars, communicate with participants, and do so much more.

Tools for SEO Optimization

Brands need to know whether their websites are working, whether they are getting leads and whether their target audience is responding well to content. There are tools that can help them with this information.

8. Google Analytics

Google Analytics is a free one-on-one digital marketing tool which tells a brand what is working for it and what is not. For example, the report will say which pages are doing well, which content is popular with the audience, which AdWords campaigns are doing well, etc. and breaks it down by country, campaign, etc. Every brand needs it.

9. Hotjar

Hotjar provides heat maps about visitors’ behavior on a website. Brands can learn which part of their website users spend most time on and which content is not performing well. Then they can make changes to make sure they have information that resonates with their customers.

10. Kissmetrics

Kissmetrics is an analytical tool that provides a comprehensive viewpoint of a brand’s website, particularly the customers’ entire journey through the sales funnel. This helps brands to understand which market segments respond to their content and why.

Conclusion

No brand can rely on only one tool. Its needs will determine which set of tools to use in order to automate and optimize its digital marketing efforts.

For the original article click here: https://www.besttechie.com/top-10-digital-marketing-tools-2020/

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

Comments Off on The Top 10 Digital Marketing Tools For 2020
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