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Posts Tagged ‘Google’

What Is Ethical SEO? (Search Engine Optimization)

posted by admin 12:05 PM
Friday, August 16, 2019

What Is Ethical SEO?

Humans crave ethics. Ethically-sourced. Ethically-raised. We’re drawn to the idea of ethics because it gives us a framework to understand the impact of our existence.

Humans study moral philosophy whether they intend to or not. We use our judgments about the rightness or wrongness of actions as a foundation for making our own decisions.

The ethics we adopt help define us personally and as a society.

Faced with our limited imprint on time and vastness of existence, let’s do what everyone does.

Let’s Google it.

Hey Google, What’s the Definition of Ethics in SEO?

What Is Ethical SEO?“Ethical SEO can be defined as search engine marketing using only techniques and strategies that search engines consider to be acceptable.”

If we expand out on this thought, there are some interesting nuisances.

  • Ethics are defined whether a search engine finds the technique or strategy acceptable.
  • The companies that build search engines.
  • Ethics are limited to techniques and strategies.
  • Ethics are relative to each search engines.

Bots aren’t “moral” devices. Neither are websites.

Each search engine has its own version of what is acceptable. Two search engines could have acceptable strategies or techniques that directly conflict. You only have one site.

Ethical SEO for one search engine would be unethical for the other.

This is where real-life humans come in.

Whatever decisions are made, the code will inherit their stands of good as bad. It will carry their blind spots and biases.

Every digital asset inherits the ethics and power of the business they represent, the individuals contributing code and commentary, as well as behavior patterns of their users.

This ethical imprint is in how we differentiate optimization from manipulation. Does this engine accept the practice?

Both involve research and code changes.

Structured data markup is a fancy tech term for slipping a search engine a cheat sheet. That cheat sheet would be approved by some search engines and not others.

Does structured data have moral value? It is an action and it has a consequence.

For the original article click here: https://www.searchenginejournal.com/what-is-ethical-seo/318483/

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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The Top 10 Digital Marketing Tools For 2020

posted by admin 11:03 AM
Wednesday, August 14, 2019

With over 4.4 billion people online daily, the internet has to be the most effective medium to reach any audience through digital marketing. Digital marketing includes all marketing efforts that use electronic devices or the internet. It has many components such as social media, content, SEO, emailing, websites, search engines etc. that businesses can leverage to connect with current and prospective customers. It is budget friendly, versatile and traceable so an enterprise can find out fast which ad, blog or post brought prospects who became clients. Here are the digital marketing tools that can improve a brand’s marketing from good to great.

Social Media Marketing Tools

Social media provide social networks that brands can tap into to make their presence known and convert people that they interact with into customers. Here are the tools that brands can use to do this.

1. SnatchBot

SnatchBot is one of the best chatbot platforms available. It allows users to communicate with customers through a wide variety of interactions to deliver unique and relevant content, answer FAQs and send out breaking-news updates. It can build bots for Facebook Messenger, Slack, SMS, Telegram, Line, Skype, Webchat, and others. No programming is required to use its functions and built-in features such as action buttons, translations, payment processing, and email extractions. The CTO, Avi Benezra provides frequent news updates about artificial intelligence.

2. Famoid

Famoid is one of the best social media management tools that help brands to get real organic growth. It promotes brands on all social media including Twitter, Instagram, Facebook, and YouTube. Brands who buy Famoid services get real active followers on whatever social media platform they choose within a few minutes of ordering.

2. Famoid

Famoid is one of the best social media management tools that help brands to get real organic growth. It promotes brands on all social media including Twitter, Instagram, Facebook, and YouTube. Brands who buy Famoid services get real active followers on whatever social media platform they choose within a few minutes of ordering.

3. Hootsuite

Hootsuite is a user-friendly, and versatile social media management tool that helps users to schedule social messages in advance so that the brand is online 24/7 interacting with consumers.

4. Social Report

Social Report helps brands to manage and monitor their social media accounts. Brands can easily find out if their activity is making sense and whether investing time on social media is worth it. They can also track the performance of their paid ad.

SEO Marketing Tools

Search engine optimization helps websites to rank high. The higher a website ranks, the more visibility a brand gets. Here are the tools that can help brands to increase their ranking. If you use a content management system like WordPress, then check out Yoast.

5. Ahrefs

Ahrefs is a SEO tool that helps users to figure out keywords and the number of backlinks required to reach page 1 on Google using those keywords. It also shares competitors’ information and sends alerts each time a website ranks for a particular keyword.

Email Marketing Tools

If email marketing is done well, it can generate a large number of qualified leads by tapping into a database of people who are already familiar with an enterprise’s products. There are digital tools that brands can use to optimize emails.

6. MailChimp

MailChimp helps brands to build lists to which they can send out campaigns. It is super-intuitive and easy to use. It also integrates with Salesforce and provides a variety of useful statistics for performance analysis and tracking progress. MailChimp is free for small lists.

7. GetResponse

GetResponse takes email automation to another level. Users can customize auto-responders, analyze what content works for different market segments, set up webinars, communicate with participants, and do so much more.

Tools for SEO Optimization

Brands need to know whether their websites are working, whether they are getting leads and whether their target audience is responding well to content. There are tools that can help them with this information.

8. Google Analytics

Google Analytics is a free one-on-one digital marketing tool which tells a brand what is working for it and what is not. For example, the report will say which pages are doing well, which content is popular with the audience, which AdWords campaigns are doing well, etc. and breaks it down by country, campaign, etc. Every brand needs it.

9. Hotjar

Hotjar provides heat maps about visitors’ behavior on a website. Brands can learn which part of their website users spend most time on and which content is not performing well. Then they can make changes to make sure they have information that resonates with their customers.

10. Kissmetrics

Kissmetrics is an analytical tool that provides a comprehensive viewpoint of a brand’s website, particularly the customers’ entire journey through the sales funnel. This helps brands to understand which market segments respond to their content and why.

Conclusion

No brand can rely on only one tool. Its needs will determine which set of tools to use in order to automate and optimize its digital marketing efforts.

For the original article click here: https://www.besttechie.com/top-10-digital-marketing-tools-2020/

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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5 Content Marketing Ideas for September 2019

posted by admin 10:01 AM
Wednesday, August 7, 2019

Content marketing requires a steady stream of material, such as guides, articles, and podcasts. Often this material is the result of dozens of ideas.

For September 2019, your business might choose to write an article about procrastination. Or it could publish a useful guide, or it might even start a podcast.

Content marketing is the act of creating, publishing, and promoting content to attract, engaging, and retaining customers for your business. Perhaps some of the ideas below will help.

1. Fight Procrastination Day: Sept. 6

Articles about being productive and fighting procrastination will resonate with many readers. Photo: John Schnobrich.

Articles about being productive and fighting procrastination will resonate with many readers. Photo: John Schnobrich.

The origin of Fight Procrastination Day is unclear. Perhaps its creator has not yet gotten around to telling us. Regardless, this pseudo-holiday has been celebrated on September 6 since at least 2008.

The day’s premise is simple: Don’t put off important tasks or projects.

For your ecommerce company’s September 2019 content marketing, consider producing an article, video, or podcast episode about how your customers can fight procrastination and improve productivity.

2. Publish a Guide

Business-to-consumer ecommerce companies should consider taking a chapter out of the B2B content marketing playbook and publish a guide or ebook.

B2B companies use guides, reports, surveys, and ebooks for lead generation. Potential customers offer up their contact information in exchange for a valuable bit of content.

This can work well in the B2C environment too. As with most content marketing, your goal should be to stay close to your brand and product niche, but you can still explore related topics.

The editorial section of the Mr. Porter site, as an example, often includes articles about vacationing, fine dining, friendship, and work — all are relevant to shoppers interested in purchasing fine clothing.

It is possible to cover a variety of topics related to your customers' interest. This is what the editorial section on the Mr. Porter website does.

It is possible to cover a variety of topics related to your customers’ interest. This is what the editorial section on the Mr. Porter website does.

A similar men’s clothing store could publish a guide outlining how to find a better paying job. This guidebook might cover modern resume writing, interviewing skills, and what to wear at a face-to-face meeting. The authors might even take the time to interview human-resource executives to get their perspectives because the guide needs to provide real value.

3. Launch a Podcast

Audio podcasts are an excellent way to connect with your company’s customers and prospects. Done well, podcasts provide useful, informative, and entertaining content that folks will want to listen to.

There are a few reasons to start a podcast for your ecommerce business.

  • Podcasts are increasingly mainstream. Some seven in every ten Americans age 12 and older are familiar with podcasts. Around 144 million of them have listened to a podcast. And about 32 percent of Americans in that same age range listened to a podcast in the last month, according to “The Infinite Dial 2019” report from Edison Research and Triton Digital.

These statistics show significant growth from 2018, with some 90 million Americans now listening to a podcast at least monthly.

Podcasts are popular and growing. Roughly 32 million American's over age 12 will listen to a podcast in 2019, up from 26 million in 2018.

Podcasts are popular and growing. Roughly 32 million American’s over age 12 will listen to a podcast in 2019, up from 26 million in 2018. Source: Edison Research.

  • The number of podcast platforms is growing. Years ago it was enough to publish on iTunes. But now there are several podcasting platforms, including Pandora. These platforms could drive podcasting growth even further.
  • Smart speakers are on the rise. In the United States, 23 percent of folks age 12 and older (around 65 million people) own a smart speaker such as Amazon Alexa or Google Home, according to Edition Research and Triton Digital. These devices give potential podcast listeners easy access to programming.
  • Summer’s end. As summer ends and autumn begins, your audience of potential customers may be looking for new forms of entertainment or information, such as your new podcast.

Stay close to your business. If your ecommerce store sells hats, start the best possible podcast about hats.

4. Batman Day: Sept. 21

Batman Day is a made-up holiday almost certainly meant to help DC Comics and its licensees boost sales of the caped crusader’s comics, movies, and merchandise. This year, Batman Day is special: It’s been 80 years since the character made his comic book debut.

Batman Day is coming. Consider including the Dark Knight in your company's content. Batman was inducted into the Comic-Con Character Hall of Fame in July 2019.

Batman Day is coming. Consider including the Dark Knight in your company’s content. Batman was inducted into the Comic-Con Character Hall of Fame in July 2019.

Several websites place Batman Day on September 21 in 2019. But various other fan groups and websites offer alternative days, including September 15, 17, and 26. Perhaps you can make it Batman week.

While you want to avoid copyright and trademark confrontations, you can still reference the Dark Knight in your content marketing as you focus on editorial topics.

For example, an online fishing supply store might write an article or publish a podcast titled “Fishing Gear That Would Make Batman Jealous,” and an online auto part store could write a round-up article about the various Batmobiles.

As with all content marketing, ensure that your content also makes sense for the products your business sells and the customers it serves.

5. Guided Selling

This content marketing idea is the marriage of two concepts.

First, ecommerce sites sometimes include lengthy articles at or near the bottom of product category pages.

This text, which is often displayed in tiny font, is meant for search engine crawlers. But recently, a Google webmaster trends analyst indicated this copy could be muddying the waters, so to speak, by making it more difficult for Google’s algorithms to discern the category page’s purpose.

Often ecommerce sites, such as Lands' End, put long articles at the bottom of a product category page.

Often ecommerce sites, such as Lands’ End, put long articles at the bottom of a product category page.

This is unfortunate because some of the tiny content is pretty good.

For the original article click here: https://www.practicalecommerce.com/5-content-marketing-ideas-for-september-2019

IS YOUR BUSINESS, SERVICE OR PRODUCT EASY TO FIND ONLINE?

DOES YOUR BUSINESS, SERVICE OR PRODUCT HAVE AN ONLINE PRESENCE IN ALL, OR MOST, OF THE PLACES YOUR POTENTIAL CUSTOMERS VISIT?

If the answer to either question (or both) is NO, we’re here to help you develop a powerful online presence by designing the best, effective Internet Marketing strategy that fits your business.

You can stop your competition from taking all your customers by implementing a number of very effective Internet Marketing strategies.

For a free consultation and to get a comprehensive quote for your Internet Marketing and Publicity campaign, call us at (818) 991-7135.

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The growing importance of search engine optimization (SEO) when it comes to website marketing has left business owners scrambling to grab a piece of that organic traffic pie. In fact, according to a study, 61% of website owners identify “improving their organic presence” as their top marketing priority.

Unfortunately, the increasing demand for SEO help and services has caused an influx of snake oil SEO “pros,” Google “gurus,” and just plain scammy SEO advice. All of this has caused business owners to question what it really takes to create a solid SEO strategy.

The industry secret? High-quality content. Search engines have an incentive to rank websites that gives users what they want in the form of engaging, informative content. Paired with technical SEO, great content is the undeniable backbone of any traffic-generating SEO strategy.

The Importance Of Content In SEO

Search engine optimization refers to the process of attracting organic traffic to your website by creating a user-friendly, technically-sound website experience. Part of building a site that is tailored to your target audience is providing content that offers value and keeps users engaged. Your website content presents the opportunity for users to land on your website by providing the information they are searching for.

And like the spine that sends signals to the rest of the body, your website content helps circulate that SEO “juice” throughout the rest of your website. The way to do this is by creating a content library and internal link strategy that helps your internal pages get the SEO traction they deserve.

Search Engines Reward High-Quality Content

Google clearly outlines what it takes to create an SEO-friendly website. In its Webmaster Guidelines, Google explains how search engines value (and, therefore, rank) high-quality content because it keeps users on its platform. If users know they can always find the information they are looking for, they will continue to use the search engine again and again.

By creating and publishing top-quality content, you can improve your website’s SEO and increase your chances of attracting organic traffic.

Content + Technical SEO = The Ultimate Website Marketing Combo

When it comes to creating a holistic SEO strategy, you need both high-quality content and technical SEO in order to make it work. It’s a common misconception that all you need is links or great content to rank highly in the search results. In reality, you need the ultimate combo.

Technical SEO

Technical SEO covers all of the technical components of your website, such as site speed, URL structure and mobile-friendliness. This is what makes your site crawlable, functional and user-friendly.

Content

Content, on the other hand, is the “meat” of your website that tells both users and search engines what your business is about. It provides context to the services or products you offer, the problems you solve for your clients, what your business’s mission is and what keywords you are hoping to rank for.

How To Create A Profitable SEO Content Strategy

The purpose of having an SEO strategy goes far beyond simply generating traffic. As a business owner, your goal may be to drive sales through your website, entice visitors to give you a call, or add new subscribers to your email marketing campaign. Therefore, you need an SEO content plan that drives profit as well as traffic.

Conduct Market Research

Your SEO content strategy will ultimately depend on what type of content your target audience wishes to see. This will be based on their pain points, questions, desires, interests and needs. That’s why starting with market research is absolutely essential.

Take the time to survey your target market to learn what they struggle with, what they like and dislike about your competitors, what questions they have about your industry, and what problems they are trying to solve. Their answers will give you an indication of what topics need to be covered in your content.

Identify the Right Keywords

Beyond identifying what topics to cover, you’ll need to align these topics with keywords that users are actually entering into search engines. For instance, if you are a criminal law attorney and your audience tells you they want to learn more about the appeal process, you might do keyword research around terms like “what is an appeal?” or “how to file an appeal in court.”

Keyword research tools such as SEMRush and Ahrefs will tell you whether these terms do, in fact, get searched for, how many users search for these terms per month, and how competitive these terms are to rank for. In your SEO content, you will want to target keywords that receive search volume but are not highly competitive.

Write Engaging Content

You can reverse-engineer your competition’s content strategy by seeing what they are doing well, and then applying those methods to your own content. For instance, if you see topics that your competitors are covering and you are not, you may want to add them to your keyword list. Also look out for components like block quotes, videos and lists that make their content more engaging.

Incorporate your focus keywords into your SEO content in a natural way without jeopardizing the quality of your content. Recognize that you are writing for people first, not Google. Your market research will help you craft a message that resonates with your target audience.

Map Out A Holistic Content Marketing Plan

Don’t sit and wait to grab Google’s attention. Your content can work for you in multiple ways if you create a holistic content marketing plan. That way, you can attract traffic via multiple channels by sharing your content to Facebook, Twitter, LinkedIn and beyond.

Conclusion

High-quality content is the foundation of any profitable SEO strategy. Since search engines have an incentive to rank valuable, authoritative websites, it’s in your best interest to publish content your target audience wants to read. Focus on creating valuable content in order to attract organic traffic from search engines and convert that traffic into paying customers.

For the original article click here: https://www.forbes.com/sites/forbesagencycouncil/2019/07/30/content-the-indisputable-backbone-of-your-website-seo-strategy/#1a8fffc7a3e3

IS YOUR BUSINESS, SERVICE OR PRODUCT EASY TO FIND ONLINE?

DOES YOUR BUSINESS, SERVICE OR PRODUCT HAVE AN ONLINE PRESENCE IN ALL, OR MOST, OF THE PLACES YOUR POTENTIAL CUSTOMERS VISIT?

If the answer to either question (or both) is NO, we’re here to help you develop a powerful online presence by designing the best, effective Internet Marketing strategy that fits your business.

You can stop your competition from taking all your customers by implementing a number of very effective Internet Marketing strategies.

For a free consultation and to get a comprehensive quote for your Internet Marketing and Publicity campaign, call us at (818) 991-7135.

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Most plastic surgeons may not be into internet marketing and Search Engine Optimization (SEO) services. This is because they consider it a costly undertaking that may only force them to dig deeper into their pockets. What they may not know is that they are missing the chance to take their clinic a notch higher.

Actually, in this competitive era, every service provider including cosmetic or plastic surgery needs exposure if they are to deal with competition. Without online marketing for plastic surgeons, you are going to find it hard in getting clients. In this article, we are going to look at some of the reasons why plastic surgeons should opt for internet marketing and SEO services.

  • Put Your Website in front of Potential Patients

Plastic surgery internet marketing goes a long way in putting your website in front of potential patients. This is because it puts your website on the first page of search engines thus making it easy for potential patients to interact with your site. Therefore, you will not find it hard in dealing with any competition that may come your way since you have a visible online presence. You are thus sure of reaching out to patients without necessarily having to strain.

  • Publicize Your Good Reviews

It is without a doubt that reviews help clients in determining whether they can work with a given company or not. If you have a bad review, then you are set to find it hard in attracting prospects. However, when your review is good, you will attract customers even before talking to them. To make sure your reviews reach out to as many prospects as possible, you need to make sure you are using SEO in advertising your website. This is regardless of whether you are offering plastic surgery or any other service. Once you publicize your reviews using SEO, you will definitely increase your credibility among the patients.

  • Good Return on Investment

As a plastic surgeon, you must have a good return on investment if you are to stand a chance of achieving success. Fortunately, plastic surgery internet marketing and SEO services offers exactly this by marketing your clinic.  Once your plastic surgery clinic has the exposure that it needs, it will prove quite easy to get new patients. You are thus set to make more profits since you are serving many patients thus generating great return on investment in the end.

Plastic surgeons should not turn away internet marketing and SEO services as it goes a long way in taking their clinic a notch higher. However, you must make sure you are seeking the services of a highly reputable website marketing company if you are to stand a chance of achieving success.Simply ask other plastic surgeons for help after which you can get the website marketing company that you are looking for. Alternatively, you can decide to rely on Marketing1on1 as they are ranked among the best when it comes to website marketing.

For the original article click here: https://www.newscredit.org/why-plastic-surgeons-should-opt-for-internet-marketing-and-seo-services/

IS YOUR BUSINESS, SERVICE OR PRODUCT EASY TO FIND ONLINE?

DOES YOUR BUSINESS, SERVICE OR PRODUCT HAVE AN ONLINE PRESENCE IN ALL, OR MOST, OF THE PLACES YOUR POTENTIAL CUSTOMERS VISIT?

If the answer to either question (or both) is NO, we’re here to help you develop a powerful online presence by designing the best, effective Internet Marketing strategy that fits your business.

You can stop your competition from taking all your customers by implementing a number of very effective Internet Marketing strategies.

For a free consultation and to get a comprehensive quote for your Internet Marketing and Publicity campaign, call us at (818) 991-7135.

Comments Off on Why Plastic Surgeons Should OPT-IN For Internet Marketing and SEO Services
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