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Posts Tagged ‘e-commerce’

Top 5 Not-So-Obvious Social Media Marketing Mistakes To Avoid

posted by admin 10:00 AM
Wednesday, September 11, 2019
Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly.
Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid

Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account.

OK, cool. Now that that’s handled, let’s get into some of the less-obvious, yet highly critical mistakes that I see most brands make in their social media marketing efforts. Are you making these mistakes too?

1. Posting just to post

Social media is meant to be an ongoing and engaging conversation, so if you don’t have anything important to say — don’t say it! If you don’t feel inspired to share something — don’t share it. Period. Content that is forced usually feels fake and unauthentic. With the mass of content production happening right now, more and more social media users are becoming excellent B.S. detectors and have stronger filters than ever.

Plus, posting just to post does the opposite of what you hope it will do. A lot of people feel like they have to post constantly just to stay relevant. In reality, you tarnish your brand and dampen your engagement rates when you post low-quality content. If users are not engaging with your content, Instagram will stop showing your content to them.

Key takeaway: Be intentional with every piece of content you post and operate from a well-thought-out strategy. Plan your content ahead of time so you’re not having to rely on daily spurts of authentic inspiration to post. Create a content calendar and always ask yourself if you’d actually stop scrolling through your feed to watch/see/read what you’re about to post.

2. Rigidly sticking to your “agenda”

You could easily take the point I made above and go overboard. I’ve done this myself, and I see many people doing it now.

Are you one of those people who uses an inspirational quote on every third Instagram post so that there is a pretty, organized column of identical-looking tiles on your Instagram feed? Do you do this even though these types of posts don’t have the greatest engagement?

This is a perfect example of what I mean by going overboard with a social media marketing strategy. I’ve seen many people get so rigidly stuck to an idea they have that even if the results clearly show it’s not engaging to their audience, they still do it because they want to “stick to their plan.”

There are two reasons why this is a huge mistake. First, you are crippling your creativity. What if you get one of those hits of inspiration about something timely that you want to share but then realize, “oh wait, my next post has to be a quote so I have to wait to share this.” This takes from the magic of real-time sharing on social media, interrupts the creative flow and restricts your content distribution. Secondly, this means you aren’t paying attention to what actually matters — your audience! Make decisions based on your results, and always testing new and different ways to engage your audience so they get bored and fall off.

Key takeaway: Focus on what actually matters to your audience, not you. Test, measure, learn, repeat. Let go of your rigid agenda and give your people what they want.

3. Too much product promotion, not enough social media marketing

Going off of my previous point, it’s true that sometimes your audience doesn’t always know what they want — and they could totally want your product or service. However, you are going to completely turn them off if you’re constantly promoting and selling to them.

I really love the way Gary Vaynerchuk talks about this. He actually explains it perfectly in his book Jab, Jab, Jab, Right Hook. The point is to focus on building a relationship with your audience first. Now, how do you build the relationship you ask? Just the same as you would build any relationship — by creating trust. SurveyMonkey reported last year that 68 percent of U.S. adults say trust in a brand has a “great deal” or “a lot” of influence on their decision when making a big purchase.

There are two ways you can cultivate trust with your audience. First, let them in. Let them see the real, human parts of your brand. Be transparent and share your raw, authentic self with them. This will build a connection, and connection creates trust. Secondly, give first without expectation. Before you even think about asking anything of them, focus on what you can give to them and then give, give, give. A good gauging question of whether or not your creating value would be, would they pay for what I’m giving to them for free? If the answer is yes, you’re on the right track, my friend.

Key takeaway: Your ratio of product promotion to value-driven content should be something like 1:4, so for every four pieces of entertaining, valuable content, you have one post promoting your product or service.

4. Lack of brand consistency

What is your unique brand essence? Does it shine through all of your content? Is there consistency in all of your content? If you want to build and sustain a powerful brand, you must focus on brand consistency.

Let me be clear. Consistency does not mean monotony.  Don’t put out the same piece of content over and over. It’s still important to switch it up, maintain variety, and test different formats. At the same time, all of it should be consistent with your brand mission, tone of voice and overall look and feel — fonts, color palettes, etc.

Don’t make the big mistake of copying the format and style of other brands. If you don’t own and execute your unique brand essence in every piece of social media marketing content you create, you are commoditizing yourself and your brand.

Consistency also means to consistently put out content and keep your promises. For example, if you say that there will be a new IGTV episode every week, there better be a new IGTV episode released every week. This creates trust and credibility with your audience and lets them know they can count on you to deliver.

Key takeaway: Be consistent in your social media marketing efforts because consistency compounds and creates powerful, sustainable brands. 

5. Using LinkTree as your Instagram bio link

You get one link in your bio, and you’re using LinkTree. Really? Well, it’s actually not so surprising to me because this is one of the most common, yet less-obvious social media marketing mistakes that brands make on Instagram. Here’s why using Linktree is a mistake:

  • You are depending on a third-party app and have zero control. If it goes down, so do you.
  • You sacrifice your branding because you have to work within their themes and parameters. Remember we talked about brand commoditization earlier? Well, I hate to break it to you, but your Linktree page basically looks just like everyone else’s.
  • No analytics with the free version and limited analytics with the paid version. Plus, all of your data belongs to them.
  • Not optimized for conversion. It’s just a bunch of basic buttons with text on them stacked on top of each other. What is compelling about that?

So what do you use instead? Your website! There is absolutely no reason why the homepage of your website should not be directing its viewers where you want them to go. If your website is not set up with the top actions you want users to take, fixing that ASAP should be your priority.

Key takeaway: Stop using Linktree, and invest in your website.

Social media cheat sheet

To recap, the five less-obvious social media marketing mistakes you must avoid at all costs are:

  1. Posting just to post without a real intention or strategy behind it.
  2. Rigidly sticking to your agenda and not being flexible with your social media strategies.
  3. Over-promoting your product or service. Stick with a 4:1 value-driven to promotional/sales content ratio.
  4. Not having brand consistency and commoditizing yourself because you become just like everyone else.
  5. Using Linktree in your Instagram bio.

If this article was valuable to you, please share it on your social media or with a friend who you want to save from making these less-obvious social media marketing mistakes. Cheers!

For the original article click here: https://www.entrepreneur.com/article/338303

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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Are you planning your marketing strategy for the year ahead? Want to better understand how and why video should form a big part of your efforts?

The listing highlights a range of key considerations for video content, including Facebook video viewing habits, Instagram video engagement, and more.

Check out the infographic below for more detail.

Infographic outlines a range of key video consumption stats

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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How Should I Hire an SEO Company ?

posted by admin 11:55 AM
Tuesday, September 3, 2019

https://www.studio98.com/wp-content/uploads/2018/03/studio98-actual-site-do-not-use-as-a-test-site-Professional-SEO-Service.jpg
How exactly does Google go about figuring out where to rank your posts? One thing to always keep in mind- to what degree are your posts (and your website where such posts appear) managing to ‘best’ meet internet browser search queries? And of course what do we mean by ‘best’?

Figuring SEO strategy and overall digital marketing strategy (which also includes social media strategy) can be a daunting and expensive task and very time consuming – which leads to most webmasters asking themselves: Do it yourself SEO or should I hire an SEO company? 

Should I hire an SEO firm?

Hiring an SEO marketing firm should be an adjunct to a webmaster’s own ongoing efforts. A webmaster is ill advised (again speaking from personal experience) to solely trust the onsite optimization of their website property to outside agents without first having an overall understanding of how the ‘ship sails’.

Such knowledge goes a long way in webmasters devising strategy along SEO marketing firms who often supplement and augment a vendor’s own efforts while often spearheading taxing and time consuming tasks especially for larger websites and those sites dealing with a myriad of complexities. Which is another way of saying, while most of us know enough of how to take care of our general health, most of us lack the skillset and case studies experience to resolve ‘tricky’ issues that come along. And like an athlete who can train on their own merits, the skills, guidance of an astute trainer and coach goes a long way in furthering an athlete’s performance and achieving improved performance.

That said, you will need to keep your eyes on the SEO firm or specialist you might be looking to hire, whether they use ‘white hat’ strategies (as opposed to shady, ‘black hat’ techniques that may (likely) hurt your traffic)- and the process of vetting.

Being proficient in general all round SEO will help you the webmaster (and I am talking from painful experience) figure out where ‘under the hood of the car’ to begin to look for issues that might affect your site’s performance- and where to improve.

While Google may come up with up as many 3234 algorithm changes in 2018 alone, which most of us can not hope to keep up with, there are some consistent rules and basics that webmasters will want to comply with and utilize. 

For the original article click here: https://scallywagandvagabond.com/2019/09/do-it-yourself-seo-hire-seo-company/

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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1. Home Page Text

In my opinion, text content on the home page is one of the most overlooked SEO tactics.

I mean, it’s been around forever, but plenty of sites ignore the home page and just use it as a pretty portal page.

If you’re a paid-ads focused brand, or in the fashion industry – I get it.

But for most sites that prioritize organic search, not enough are doing it.

Hotwire takes advantage of the power of their home page’s link equity, and juices it up with keyword-rich text:

hotwire homepage seoBecause of employing this tactic, it helps them rank on page one for keywords like “travel sites” and “hotel sites”.

Could you leverage this tactic for your website?

2. Home Page Internal Links

For most websites, the home page will be the single most-linked-to page on the site.

So with all of this link equity on the home page, are you helping it flow to your most important commercial pages?

Likely not.

Most websites – large and small – do have their most important pages in their main navigation, but they’re likely missing out on linking to some key pages because of limited space.

Travelocity has one of the most extensive home page internal link structures I’ve found in my research.

It’s quite aggressive:

travelocity internal links
You can certainly bet that they’ve hand-selected these bases on either pages that needed the biggest link boost, the most popular pages, or sections that need to earn more revenue.Your action item: go to your home page now and see if it’s worth adding some internal links to key pages on your site.

3. Internal Links in Footer

There are mixed messages given by commentators in the SEO industry about how optimized and ambitious you can get with footer links.

Some say they’re a good way to ensure your key pages are linked to and crawled.

Others fear that the links are either devalued, completely ignored by Google, or can send unwanted signals.

Hotels.com has no fear and goes straight for it with exact match anchor text:

hotels footer linksShould you do the same on your site?

It depends on the size of your site.

Typically, huge sites with lots of link equity can have massive footers linking internally and still do well.

Smaller sites would be better off adding a few links for crawlability and visibility, but you’re better off linking contextually.

4. Text on Every Important Page

Do these huge travel sites even have the ability to hand-write content for every page on their site?

It seems like a Sisyphean task – there are just too many pages.

Nevertheless, on critical pages that are extra valuable, yes these brands will custom-craft content to rank higher. On less important pages, database-generated content will fill in the gaps.

Kayak has taken the time to create text and faqs on their U.S. to Ireland flights page:

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kayak ireland us flights
Perhaps they’ve been feeling the heat from Google Flights?They’ve continued to march upward in traffic, so perhaps they’re onto something:

kayak traffic ahrefsThe takeaway for you?

If these sites with hundreds of thousands of pages can find a way to get keyword-rich content on their critical pages, you can too.

5. Landing Pages Built just for Organic Keywords

This strategy works oh-so-well. Perfectly pair up keywords with landing pages and scale it up.

This is SEO 101, but what makes companies like Enterprise experts as this is the pure volume of pages required to create and manage.

They nail it in this example and rank #1 for their Boston page:

enterprise boston car rentalThis works beautifully for them, and they have 7,000+ pages just like this, driving over 1.7 million in organic traffic visits a month:

enterprise seo landing pagesCreating a huge amount of landing pages for SEO is typically reserved for large brands.

But those of us running smaller sites can remember the importance of matching keywords to landing pages that serve the user intent.

Even a dozen service or product pages can deliver targeted organic traffic for smaller sites.

For the original article click here: https://www.searchenginejournal.com/basic-seo-best-practices-huge-travel-brands/321433/#close

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

Comments Off on 5 Basic SEO Best Practices You Can Learn from Major Travel Companies

5 Tips for an International Digital Marketing Strategy

posted by admin 12:31 PM
Friday, August 23, 2019

Digital marketing refers to the promotion of products with the aid of digital technologies, primarily through the internet. It entails the production of digital marketing materials to be distributed across multiple online channels including email, websites, blogs, social media and games, as well as audio and video streaming. It is inherently already an international advertising strategy since there are hardly any restrictions in distributing digital marketing content to audiences worldwide.

Here are the important points every business owner or manager must be aware of in pursuing an international digital marketing campaign. While it is possible to immediately use online ads or social media to reach out to prospective customers in other countries, the results may not be optimized without taking into account the following points.

Finding the right methods to use

The first step is to choose the most appropriate digital marketing strategies for your needs. There are many ways to do international digital marketing, and each method’s effectiveness depends on what you are trying to achieve. However, there are methods that are considered fundamental, meaning they should always be employed regardless of the kind of business you are running. These are search engine optimization and social media marketing.

Search engine optimization (SEO) is a must for all businesses that seek to establish an online presence. It’s not just about topping the rankings for search engine results. It’s essentially about putting up the right information about your business online to inform both search engines and human viewers about what you are offering. On the other hand, social media marketing is also considered fundamental, given the role it plays in the consumer market. Almost every potential customer has a social media account, so it makes to take advantage of it as a platform for delivering your marketing message.

Here are other digital marketing strategies and their applicability:

  • Content marketing. This is about publishing content that promotes brand awareness and supports search engine optimization and social media marketing. The content can be articles, videos, memes or images that may be shared by Internet users to voluntarily or unwittingly publicize a product. This method is ideal for businesses that aim to build a positive reputation online. It takes time to get results out of it, though, so it is not applicable for those that seek quick outcomes and don’t have ample resources to sustain the production of high-quality content.

  • Email marketing. This is the sending of marketing materials through email. Email marketing should only be used by those who have expertise and experience in doing it, as improper or ineffective use of email marketing is just a waste of resources. Worse, it can result in a brand or product getting associated with spam.

  • Site, video and game advertising. These are the ads you see on web pages, blogs, video sharing sites like YouTube and games, including mobile apps. You need ample resources to support this type of digital marketing. It’s a safe advertising method for any kind of business but may not be cost-efficient.

  • Paid reviews or articles and hiring influencers. These are aggressive digital marketing tactics. Often, they are used to introduce a brand or product when cheaper options such as social media and email marketing don’t seem to yield the desired outcomes. Businesses involved in consumer items are the most common users of these methods.

For the full article click here: https://www.business.com/articles/international-digital-marketing/

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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