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Archive for the ‘Video Marketing’ Category

The Top 10 Digital Marketing Tools For 2020

posted by admin 11:03 AM
Wednesday, August 14, 2019

With over 4.4 billion people online daily, the internet has to be the most effective medium to reach any audience through digital marketing. Digital marketing includes all marketing efforts that use electronic devices or the internet. It has many components such as social media, content, SEO, emailing, websites, search engines etc. that businesses can leverage to connect with current and prospective customers. It is budget friendly, versatile and traceable so an enterprise can find out fast which ad, blog or post brought prospects who became clients. Here are the digital marketing tools that can improve a brand’s marketing from good to great.

Social Media Marketing Tools

Social media provide social networks that brands can tap into to make their presence known and convert people that they interact with into customers. Here are the tools that brands can use to do this.

1. SnatchBot

SnatchBot is one of the best chatbot platforms available. It allows users to communicate with customers through a wide variety of interactions to deliver unique and relevant content, answer FAQs and send out breaking-news updates. It can build bots for Facebook Messenger, Slack, SMS, Telegram, Line, Skype, Webchat, and others. No programming is required to use its functions and built-in features such as action buttons, translations, payment processing, and email extractions. The CTO, Avi Benezra provides frequent news updates about artificial intelligence.

2. Famoid

Famoid is one of the best social media management tools that help brands to get real organic growth. It promotes brands on all social media including Twitter, Instagram, Facebook, and YouTube. Brands who buy Famoid services get real active followers on whatever social media platform they choose within a few minutes of ordering.

2. Famoid

Famoid is one of the best social media management tools that help brands to get real organic growth. It promotes brands on all social media including Twitter, Instagram, Facebook, and YouTube. Brands who buy Famoid services get real active followers on whatever social media platform they choose within a few minutes of ordering.

3. Hootsuite

Hootsuite is a user-friendly, and versatile social media management tool that helps users to schedule social messages in advance so that the brand is online 24/7 interacting with consumers.

4. Social Report

Social Report helps brands to manage and monitor their social media accounts. Brands can easily find out if their activity is making sense and whether investing time on social media is worth it. They can also track the performance of their paid ad.

SEO Marketing Tools

Search engine optimization helps websites to rank high. The higher a website ranks, the more visibility a brand gets. Here are the tools that can help brands to increase their ranking. If you use a content management system like WordPress, then check out Yoast.

5. Ahrefs

Ahrefs is a SEO tool that helps users to figure out keywords and the number of backlinks required to reach page 1 on Google using those keywords. It also shares competitors’ information and sends alerts each time a website ranks for a particular keyword.

Email Marketing Tools

If email marketing is done well, it can generate a large number of qualified leads by tapping into a database of people who are already familiar with an enterprise’s products. There are digital tools that brands can use to optimize emails.

6. MailChimp

MailChimp helps brands to build lists to which they can send out campaigns. It is super-intuitive and easy to use. It also integrates with Salesforce and provides a variety of useful statistics for performance analysis and tracking progress. MailChimp is free for small lists.

7. GetResponse

GetResponse takes email automation to another level. Users can customize auto-responders, analyze what content works for different market segments, set up webinars, communicate with participants, and do so much more.

Tools for SEO Optimization

Brands need to know whether their websites are working, whether they are getting leads and whether their target audience is responding well to content. There are tools that can help them with this information.

8. Google Analytics

Google Analytics is a free one-on-one digital marketing tool which tells a brand what is working for it and what is not. For example, the report will say which pages are doing well, which content is popular with the audience, which AdWords campaigns are doing well, etc. and breaks it down by country, campaign, etc. Every brand needs it.

9. Hotjar

Hotjar provides heat maps about visitors’ behavior on a website. Brands can learn which part of their website users spend most time on and which content is not performing well. Then they can make changes to make sure they have information that resonates with their customers.

10. Kissmetrics

Kissmetrics is an analytical tool that provides a comprehensive viewpoint of a brand’s website, particularly the customers’ entire journey through the sales funnel. This helps brands to understand which market segments respond to their content and why.

Conclusion

No brand can rely on only one tool. Its needs will determine which set of tools to use in order to automate and optimize its digital marketing efforts.

For the original article click here: https://www.besttechie.com/top-10-digital-marketing-tools-2020/

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Web Design Practices That Frustrate SEO Pros

posted by admin 1:05 PM
Friday, July 12, 2019

Web Design Practices That Frustrate SEO ProsWhat web design practices interfere with SEO?

Do web developers and digital marketers clash over webpage design decisions?

What issues face today’s website management teams?

If you have ever wondered if online marketers care about webpage design, the answer is yes, they do.

It can take years of work experience to truly understand how changes in web design practices affect search engine marketing strategies.

Someone who is just learning search engine optimization starts with the basics of learning how search engines rank webpages and deliver search query results.

There is a great deal to learn. It isn’t easy.

While the underlying foundation of SEO hasn’t changed much in 20 years, the technical parts did.

Websites can be mammoth-sized, with thousands of pages. The complicated information architecture creates navigation hurdles, with link logic to hammer out and instructions for search engine bots on what to do with them.

That is the back end.

The front end, which human users see and use, factors into the planning, too.

Without an understanding of why this is important, problems appear that clients are unhappy with. Website owners want their websites to be first and the best.

Large corporations hire senior level search engine marketers with both the technical SEO experience and an understanding of the importance of usability.

Small and medium-sized businesses may not be aware of the competitive nature of search engines and how web design plays a part in online marketing.

Budget restraints limit their chances to compete. Less experienced website owners become frustrated quickly because they are unaware of all the pieces of the puzzle.

One of the top lessons we have learned in the last two decades is that it takes a skilled team to build a successful website. And, they need to work together.

For the original article click here: https://www.searchenginejournal.com/web-design-practices-that-frustrate-seo-pros/315671/#close

IS YOUR BUSINESS, SERVICE OR PRODUCT EASY TO FIND ONLINE?

DOES YOUR BUSINESS, SERVICE OR PRODUCT HAVE AN ONLINE PRESENCE IN ALL, OR MOST, OF THE PLACES YOUR POTENTIAL CUSTOMERS VISIT?

If the answer to either question (or both) is NO, we’re here to help you develop a powerful online presence by designing the best, effective Internet Marketing strategy that fits your business.

You can stop your competition from taking all your customers by implementing a number of very effective Internet Marketing strategies.

For a free consultation and to get a comprehensive quote for your Internet Marketing and Publicity campaign, call us at (818) 991-7135.

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Digital Marketing 101 for Entrepreneurs

posted by admin 2:41 PM
Friday, July 5, 2019

Digital Marketing 101 for Entrepreneurs

In today’s times, Digital Marketing tools like Google Analytics enable us to trace the rate of conversion on each page of the website. There are also platforms like Google AdWords and Facebook Ads enable us to bid for the sales and leads. Hence, many a time, the importance and value of branding are overlooked or forgotten by marketers.

A powerful brand image can prove to be a powerful weapon to utilize in the battle of Digital Disruption. No number of persuasive ads or promotions can take the place of the effect that a well-established brand image has on the audience. It is the often-ignored side of digital marketing despite being a strategy which produces the actual results over the duration of months, years and decades. It forms the entire identity of any business. It’s a time-taking, traditional and long-term process which makes it a digital outlier.

Branding may not produce the instantaneous results of a PPC campaign but, it is one of the most valuable assets of marketing. A trusted and established brand attracts new consumers in large numbers which can propel the business to the top of the industry.

In a technology-driven era, each passing day the number of consumers that are getting on the internet, for various reasons, is rapidly increasing. In such a scenario, leveraging the strategies and services of digital marketing becomes almost mandatory in order to reach the modern audience in the right way.

In the Indian context, there has been a huge shift in the world of advertising and marketing. In the past decade, it has transitioned from analogue to digital. Around 34 per cent of India’s population uses the internet, according to the statistics presented by the World Bank.

An ICUBE 2018 report suggests that the amount of Indian internet users is expected to reach around 627 Million in 2019. It projects a double-digit growth from the earlier estimation of 566 million of December 2018.

With such staggering numbers of Internet users growing across the country, any brand can strike gold with the right digital marketing.

Why Digital Marketing?

  • It is More Cost-effective Than Traditional Marketing

Most small businesses struggle with capitalisation and resources. Hence, Digital Marketing proves to be a better and more cost-effective channel of marketing that ensures delivery of results. According to a Digital Marketing Spend Report, up to about 40% of the respondents claimed to have saved considerably in marketing due to the utilisation of digital marketing methods for promoting their products and services.

  • It Caters to the Mobile Consumer

Without a doubt, the newest trend of communication and information dissemination is the mobile internet. This wave has been brought about by the quick proliferation of tablets, smartphones and many other devices that run the internet.

Therefore, this is the best time to run digital marketing campaigns that are directed towards the consumers on mobile. It paves the path for them towards the achievement of quick and better growth along with rapid expansion. A report by eMarketer states that mobile phones have evolved from being alternative gadgets for personal computers and laptops. They have transformed into influencers of purchasing decisions.

  • It Builds Brand Reputation

Attracting targeted traffic is the forte of Digital Marketing. There are different types of audience that are ready to know more about the brand, products and/or services. They may also be interested to purchase the offering. Once the consumers are delivered what they were promised, a better relationship will develop with the targeted audience. It enables them to transition into paying customers who will interact with the site on a regular basis.

This proves to be beneficial for the brand’s reputation because happy customers are likely to share their experience (of the brand, service or product) with other people. Hence, as expected,  the brand’s stature goes viral which further opens doors of opportunity to reach larger markets and grow the business.

How Digital Marketing Boosts your Brand?

  • Go Viral!

The concept of going viral has been ingrained in the world of the Internet. It has grown too large to describe in a single phrase.

There’s so much content on the internet today- memes, trending posts, buzz, hashtags, click-baits and more.

The major goal is to spread out content rapidly right through the Internet world by making it shareable. The concept is the key that represents the brand online.

In the world of the Internet, a large number of consumers will come in contact with the brand through its most shared and popular content. It makes digital marketing the ground zero to seek new leads and attract them to the business.

  • Profile Power

This may come as a surprise to some but, another key aspect of digital marketing is the business profile.

It is integral to the brand because while making purchase decisions it is the content that is judged by the consumers. This especially holds true in current times, when Google is delivering the local business profile at the top of its SERPs.

Furthermore, all the information related to the profiles, straight from Google to Facebook, are being tapped in to impact the SEO and page rankings.

Based on the brand profile, customers make quick decisions. They judge based on the information and connected reviews and will see the profile more often based on what they search.

  • Content Spread Out

Many time marketers think that their brand identity is the total content that has been produced and published. But, it is important to understand that the marketers are actually the only one seeing all the content.

Consumers come across the available content only in bits and pieces on their preferred channels and base their brand decisions on them. For the brand, this means that a multi-channel content approach along with consistency is important.

For the original article click here: https://www.entrepreneur.com/article/336317

IS YOUR BUSINESS, SERVICE OR PRODUCT EASY TO FIND ONLINE?

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If the answer to either question (or both) is NO, we’re here to help you develop a powerful online presence by designing the best, effective Internet Marketing strategy that fits your business.

You can stop your competition from taking all your customers by implementing a number of very effective Internet Marketing strategies.

For a free consultation and to get a comprehensive quote for your Internet Marketing and Publicity campaign, call us at (818) 991-7135.

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6 SEO Tips to Boost Your Law Firm’s Traffic

posted by admin 12:13 PM
Tuesday, June 25, 2019
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Tackling the world of search engine optimization and organic traffic may seem overwhelming. Here are some techniques that law firms can use to effectively boost their organic search rankings.

1. Identify And Target Specific Keywords

Using a tool like Google Analytics, review your site’s organic traffic sources and the keywords that are driving the most traffic to your website. From this list, cross-reference what keywords have high search impressions. Now you have a list of great terms to target.

We typically target primary keyword and secondary keyword phrases. Primary keyword phrases are phrases that page content focuses on specifically, such as “DWI lawyer New Orleans.” Primary keyword phrases will drive the bulk of your content. Secondary keyword phrases, such as “DWI penalties in Louisiana,” relate to primary phrases. They may be more niche, but they provide traffic too. Targeting high-competition primary keyword phrases may pay off in the long term, but in the short term, they may not help you rank well, which is why it’s beneficial to create a plan for targeting both types of keywords.

Here are a few ways you can effectively incorporate keywords into your website:

• Write content that naturally includes primary and secondary keyword phrases. Mention your primary keyword phrases at least once on each page, but also make sure to incorporate alternatives.

• Add internal links that specifically target your keywords into the content on related pages.

• Use your keyword phrases in hashtags on your firm’s social media pages.

2. Achieve Perfect On-Page Optimization

Check your current page content to make sure it’s up-to-date and includes the following:

• An SEO-friendly URL: Use short keyword phrases in your page URLs (e.g., DUI or DUI lawyer).

• Authoritative outbound links: Include in your page content links to articles on authoritative sites, and avoid linking to competitors. For example, law firms can link to court cases, court websites, local authorities, etc.

• Keywords in your page title: Include keyword phrases in your page title in addition to your unique selling proposition or tagline.

• H1 and H2 tags: Organize your content using headers, and make sure that H2 tags have an H1 tag that they support.

• Social media sharing buttons: Include buttons that allow visitors to easily share your content on social media.

• A call to action in your meta description: Write compelling, action-oriented copy for your meta description to encourage people to visit your website.

• Alt text for images: To ensure compliance with the Americans with Disabilities Act and other guidelines, make sure that alt text (alternative text) is thorough and descriptive. (Learn more about ADA compliance in one of my previous articles.)

3. Build A Content Strategy

A content strategy helps you create sustainable website content that’s engaging, meaningful, cohesive and ultimately appealing to readers. Blogs are one of the most popular ways to build your site’s content. Posting weekly is a good way to maintain fresh content on your site and keep it attractive to Google, and sending newsletters that highlight the latest posts to subscribers can help ensure that your site stays on their minds.

Current content strategy for many law firms includes creating long-form posts that contain 2,000 to more than 2,500 words. Many law firms find that their long-form posts are among their most successful and positively influence their ratings.

4. Attract High-Quality Links

Getting links to your site on other high-quality sites can significantly improve your SEO. A great way to do this is to participate in guest blogging on other sites. You could pair up with other industry leaders or even volunteer for advice columns where your attorneys participate in “ask a lawyer” posts.

Infographics are another great way to attract links and can help break down complicated information, making it more digestible for audiences. If you create and design an infographic, you can request that other companies embed it on their site with a link to your site. The general idea behind this type of sharing is that people will find the visual information useful and share it with friends and family or on their social media sites.

5. Monitor Site Performance And Update

Regularly monitoring your site’s performance and continuing to optimize it is critical. Websites require frequent updates to make sure that they’re running at peak performance levels.

Here are some helpful tips to ensure that your site maintains peak performance.

• Stay up-to-date on analytics. Your site’s analytics provide valuable insight into your bounce and conversion rates. If you see that some pages have low engagement and high bounce rates, work to improve the content on these pages by incorporating videos (more on this below) and more valuable information.

• Fix 404 pages. If your site has several 404 pages, find the errors on these pages and correct them.

6. Use Videos

Videos can help your website rank higher. Place videos at the top of the page, which can increase the length of time visitors spend on your page, decrease your bounce rate and further engage your audience.

Here are several great ways for law firms to use videos:

• How-to and advice videos: Create how-to videos or videos where attorneys share advice so your clients can gain a better understanding of your firm’s attorneys and practice areas.

• Q&A videos: Have an attorney answer commonly asked questions on video.

• YouTube videos: Upload your videos to YouTube, and link them back to your site.

In conclusion, if you’re looking for more ways to boost traffic to your law firm’s website, start with researching keyword phrases, optimizing your webpages, building a content strategy, attracting high-quality links, monitoring your site’s performance and using video.

IS YOUR BUSINESS, SERVICE OR PRODUCT EASY TO FIND ONLINE?

DOES YOUR BUSINESS, SERVICE OR PRODUCT HAVE AN ONLINE PRESENCE IN ALL, OR MOST, OF THE PLACES YOUR POTENTIAL CUSTOMERS VISIT?

If the answer to either question (or both) is NO, we’re here to help you develop a powerful online presence by designing the best, effective Internet Marketing strategy that fits your business.

You can stop your competition from taking all your customers by implementing a number of very effective Internet Marketing strategies.

For a free consultation and to get a comprehensive quote for your Internet Marketing and Publicity campaign, call us at (818) 991-7135.

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Now that most of us have our footing back after Penguin 2.0, what’s ahead for SEO and social media marketing in the year to come? It’s clear that Google’s focus is on eliminating spam and enhancing the user experience through better content. Evidence has shown that both site quality and link relevancy are going to be big players in the next twelve months. But comments from Google and forecasting from a number of different SEO experts suggest that other changes are on the horizon.

Here’s my best guess of where we can expect SEO to go for the rest of 2013 and throughout 2014 – and my top tips on how to prepare. Just to add a standard disclaimer: prediction posts are at best guesses. I’ll be updating this post periodically as more information becomes available, and look forward to your thoughts and insights as well.

1. Content continues to be important, but requires more depth and detail

The days when you could publish 500-word pieces on your blog a couple times a week and achieve authority status are fading away. While high quality, shorter pieces still have value, I predict we’ll see a migration toward “super articles.” Longer pieces that are a minimum of 1,000 words and more likely upwards of 2,000 will become increasingly valuable.

It’s what Neil Patel has called “epic content.” There’s several ways to approach this. If the best articles in your niche offer 50 ideas, your round-ups could offer 100. You could get access to experts, develop detailed tutorials, or supplement your content with high quality videos or images. The key is going to be to follow an approach that sets you apart from the most basic content in your space, and grabs people’s interest for the long-term. The focus is on depth, quality, and ultimate value to the reader.

2. Different kinds of content help you get traction

Whether you’re looking at creating video, developing infographics, or launching interactive quizzes, thinking beyond blog posts and free reports will give you a distinct advantage. As buzzwords like guest posting and content strategy become more and more ubiquitous, it’s important that you do whatever you can to rise above the noise. In addition to committing to do what it takes to write sticky, authoritative content, another strategy will be diversifying the type of content that you publish.

Of course, this connects to your ability to disseminate content in creative ways. There’s only so many ways to share a blog post. But a video can be syndicated to dozens of different sites, added to a branded channel on YouTube, embedded on Pinterest, and more.

Another important factor is your ability to appear in different verticals of search — for example, videos or images — as overall search architecture moves in that direction. A more diverse content base will help you rank more effectively for your target terms.

3. Author authority matters

It’s not just the quality of a single piece of content that matters, but rather your entire body of work. By using Google Authorship and other behind-the-scenes techniques, Google is developing better mechanisms for learning about everything you write. This develops an overall picture of what you’ve accomplished, and what subjects you’re qualified to speak on.

The overall number of social signals your content is generating, how frequently you’re posting, and the quality of sites you’re connected to, this will impact the rankings of the content that you post going forward. To establish your authority, make sure you’re leveraging Google Authorship not only with your regular core content, but also with guest posts that you contribute to other sites in your industry.

4. Links remain critical, but the bar for quality keeps going up

In a video in May, Matt Cutts suggested that Google’s continuing to develop more sophisticated adjustments to the algorithm to measure link quality and thwart link spammers. This evokes the idea of link wheels – creating networks of hub and spoke sites, along with many levels of intermediary sites, in order to build links. The idea is that if they’re dispersed and deep enough, that the connections between them will be masked. It a nutshell, these approaches aren’t effective anymore and will become less so moving forward.

While Google’s already focused on this, ever more sophisticated versions of this approach – from paid advertorials to private blog networks – will continue to be important targets in the war of spam. Not only will we all be taking a retrospective look at our link profiles, but strategizing how to build links in the future will require more ingenuity and planning. Link building is moving in the direction of a relationship-based process.

5. Diversifying link text is ongoing

One of the areas t hit by Penguin 2.0 was sites where anchor text was too optimized. Experts estimated that if more than 30% of your anchor text was identical, it was easy to see that you were actively building links in a way that might be manipulative. Instead, now and going forward, it’s more important to think about linking from an organic perspective.

For example, say your site is currently focused on the topic of Twitter marketing. People discussing your site and linking to it are likely to use a variety of terms: Twitter marketing, marketing on Twitter, Twitter for business, social media marketing on Twitter, and more. There are a number of terms that are all within the realm of a reasonable anchor text choice.

It’s important to develop campaigns that help you post links with a range of different anchor text. Diversifying your link text takes time, especially if you have a significant body of links to your site. I anticipate that we’ll see many website owners working on this in the year ahead.  For an overview on proper anchor text strategy in a post-Penguin 2.0 environment, see my article “How to Properly Include Links and Penguin-Safe Anchor Text in Your Guest Blogs.”

6. Great design matters

Great design is a key piece of the user experience. Top-quality design helps overcome the trust barrier that comes up when people first visit your site. If your site looks professional, they’re more likely to believe that your business is legitimate and give you the time and money you’re working hard to earn. Another key factor is driving conversions. Good design helps drive users in whatever direction you want them to go – signing up for your email list, buying your products, or reading and sharing your content.

Design is also a very effective tool for helping build both your authority and your epic content backlog. Is your picture on your website? Do people associate your name and face with high quality content? If so, you’re on the right track. Is design supporting the quality of your tutorials? You can instantly upgrade people’s perceptions of your work by integrating screen shots, videos, and more. It’s a simple way to increase the value of your content.

7. Guest posting comes under increasing scrutiny

One of the most popular means of building links right now is guest posting. It’s a great way to build links, cultivate relationships with other thinkers in your field, and get your material in front of new audiences. The challenge with guest posting is when it’s treated as the “new method of article marketing.” I think we can expect increasing scrutiny from Google on guest posts.

What this means for writers and website owners is that it’s important to pay attention to the quality of the sites where you post. PageRank and Domain authority are two metrics to measure quality. Another is to look and see if these sites have the kind of human signals that make a reputable site – an engaged audience, social shares, and links from other high quality sites. When you do guest post, it’ll be important to put an extra emphasis on developing valuable contributions that really resonate with the target audience.

8. Social continues to exert a powerful influence

Social media isn’t going anywhere. In fact, it’s gaining a great deal of traction. With the introduction of Google Plus two years ago, it was easy to see that social signals were becoming more important to search. As one expert said, “human rank is hard to game.” By increasing the influence of social media signals, the search engines are essentially outsourcing the manual evaluation process of content to a large extent.

For companies working to rank their content, it’ll be important to ensure they have branded accounts for their sites. Plugins or other mechanisms need to be used in order to make content easily sharable, and to measure social shares. Social media promotion needs to be a front-line priority in your individual content promotion plans, and overall innovative approaches (for example, experimenting with exclusive social content or competitions) used to increase your social reach and influence.

9. Mobile performance and compatibility matter

During an interview with Search Engine Journal, Matt Cutts noted the importance of having a lean mobile site that loaded quickly. Building on that, mobile is no longer optional. Half of all people in the U.S. own a smartphone; one third of internet users own a tablet. Soon, more people will routinely access the Internet via a mobile device than the number of people who do so via a desktop computer.

Having a mobile compatible site is the new minimum threshold. Important aspects include cross-device compatibility and optimizing your designs for mobile conversions. Thinking about mobile productively requires a mindset shift. Mobile isn’t just about making sales. Instead, it’s about a broader set of potential conversions – visits, gathering information for in-store visits, signing up for more information – that require you to focus on the mobile channel.

Besides mobile-ready design, website speed is becoming more important. As the average internet user expects faster speeds, they have less patience. Frustration over slow-loading websites leads to a poorer user experience, which is why website load speed is one of the growing factors in Google’s ranking algorithm. Cloud CDN (content delivery network) hosting solutions are seeing a rise in popularity due to this trend, and for good reason.

10. SEO is less tactics, more strategy

It’s fair to say that this has been the direction of SEO for a long time now, but it’s becoming increasingly true. Tactics – specific ways to build links or to write code – are becoming less and less valuable. Instead, the focus is shifting to your long-term strategy. What’s your content strategy? What’s your link building strategy? What’s your authority strategy? What’s your social strategy? These individual pieces all link together to create the foundation a successful site presence is built on.

It doesn’t mean that tactics don’t matter. After all, tactical moves are how you implement a strategy. Your choices between different kinds of tactics, such as white hat link building or black hat link building, can make all the difference. But if tactics aren’t driven by an overall strategy that’s implementing multiple approaches at the same time, they’re less likely to work. Approaches to SEO need to be cohesive.

Conclusion

I’m sure that there are critical trends that I’ve missed. I’d love to hear from you. What’s working for you right now, and where are you focusing your efforts in the next year? Let me know in the comments below!

by 

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For the original article click here: http://www.searchenginejournal.com/10-seo-industry-trends-a-look-at-whats-ahead-for-seo-in-2013-2014/65157/

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