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How Should I Hire an SEO Company ?

posted by admin 11:55 AM
Tuesday, September 3, 2019

https://www.studio98.com/wp-content/uploads/2018/03/studio98-actual-site-do-not-use-as-a-test-site-Professional-SEO-Service.jpg
How exactly does Google go about figuring out where to rank your posts? One thing to always keep in mind- to what degree are your posts (and your website where such posts appear) managing to ‘best’ meet internet browser search queries? And of course what do we mean by ‘best’?

Figuring SEO strategy and overall digital marketing strategy (which also includes social media strategy) can be a daunting and expensive task and very time consuming – which leads to most webmasters asking themselves: Do it yourself SEO or should I hire an SEO company? 

Should I hire an SEO firm?

Hiring an SEO marketing firm should be an adjunct to a webmaster’s own ongoing efforts. A webmaster is ill advised (again speaking from personal experience) to solely trust the onsite optimization of their website property to outside agents without first having an overall understanding of how the ‘ship sails’.

Such knowledge goes a long way in webmasters devising strategy along SEO marketing firms who often supplement and augment a vendor’s own efforts while often spearheading taxing and time consuming tasks especially for larger websites and those sites dealing with a myriad of complexities. Which is another way of saying, while most of us know enough of how to take care of our general health, most of us lack the skillset and case studies experience to resolve ‘tricky’ issues that come along. And like an athlete who can train on their own merits, the skills, guidance of an astute trainer and coach goes a long way in furthering an athlete’s performance and achieving improved performance.

That said, you will need to keep your eyes on the SEO firm or specialist you might be looking to hire, whether they use ‘white hat’ strategies (as opposed to shady, ‘black hat’ techniques that may (likely) hurt your traffic)- and the process of vetting.

Being proficient in general all round SEO will help you the webmaster (and I am talking from painful experience) figure out where ‘under the hood of the car’ to begin to look for issues that might affect your site’s performance- and where to improve.

While Google may come up with up as many 3234 algorithm changes in 2018 alone, which most of us can not hope to keep up with, there are some consistent rules and basics that webmasters will want to comply with and utilize. 

For the original article click here: https://scallywagandvagabond.com/2019/09/do-it-yourself-seo-hire-seo-company/

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.'” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes observations on how consumer behaviors are shifting and how that shift will affect digital marketing and advertising in the future.

Here are three digital marketing trends that Meeker highlighted, and my advice on how you can take advantage of these trends to get closer to your customers and increase your marketing campaigns’ chances of success.

1. People Love Visuals, Videos And Voice

According to Meeker’s report, Americans spent 6.3 hours a day using digital media in 2018, an increase of 7% from 2017. People are getting their information from many sources as well, which in my experience can make it harder to capture the average consumer’s attention — but here’s how to do it.

Images: As Recode states in its summary of Meeker’s report, “images are increasingly the means by which people communicate, as technology developments like faster wifi and better phone cameras have encouraged a surge in image taking. More than 50 percent of Twitter impressions now involve posts with images, video or other media.”

Take the time to ensure that your visuals accurately represent your brand image. Choose fonts, photos, graphics and logos that reflect your brand. Make sure they’re all consistent. Then, use social media to get those images in front of your customers.

Video: According to Meeker’s report, Americans spent 28% of their daily video watching time on digital video in 2018, compared to 25% in 2017. And the consumption of video is expected to keep growing.

To make video work for you, start by producing multiple versions of each of your video ads and tailoring them for different platforms. Some videos may be longer depending on the outlet; for example, most Facebook users are probably not signing onto the platform specifically to watch videos, so shorter ads that are only a few seconds long might be more suited to the site. Conversely, YouTube users are actively looking for video content and may be more amenable to watching longer videos.

Voice: Voice-based technology is growing, and its importance is only beginning to be realized. Meeker states that the installed base for Amazon Echo is up to 47 million units.

Voice search is already beginning to make inroads into traditional search engine marketing, so make sure you’re prepared. Begin by optimizing your content for voice, not just traditional SEO. The main guiding principle of SEO applies: Provide users with the most helpful and relevant experience. Start by determining what questions your target audience is likely to ask, and then add content to your website that answers those questions. Answer them directly and in a conversational tone, keeping in mind that the content could be read out loud by a voice assistant.

Also make it easy for search engines to discover and process the content by developing an FAQ page that uses structured data, which as defined by Google, “is a standardized format for providing information about a page and classifying the page content.” In short, structured data helps search engines understand what a page is about.

2. Programmatic Ads Are Big

Programmatic advertising — the use of software to buy digital advertising — is growing rapidly. According to Meeker, programmatic ads now make up 62% of all digital display ad buying.

Forrester predicts that digital marketing spending will reach $146 billion by 2023. In another report, Forrester predicts that there will be “a new emphasis on quality over quantity, a dynamic that will reintroduce human intervention into programmatic ad buying.” This change will likely reward those who have built their solutions sets and bolstered their team for that market growth.

Ensure that your teams understand the capabilities of programmatic advertising and all of the platforms and solutions that support these efforts. The main advertising platforms (Google Ads, Facebook, YouTube, Twitter, etc.) already have built-in programmatic elements like dynamic bidding that advertisers can take advantage of right away.

Meeker notes that time spent on computers is on the decline and that most of the growth in time spent with digital media comes from mobile and other devices. Therefore, make sure your programmatic ad campaigns are mobile-friendly and optimized for on-the-go users.

When formulating a programmatic strategy, first think about who your audience is and how they use their mobile devices. Are they consuming content in apps or in a mobile browser? What type of content do they consume — video, audio, news?

Then, use creative that breaks through the clutter and distractions that exist on mobile devices. A variety of ad formats can be tested programmatically — from traditional banner ads and video to audio and native ads. Remember to optimize ads for the mobile experience: Ensure that the message is legible with a strong and clear call-to-action.

3. Customer Data Reigns Supreme

Meeker’s report highlights the importance of “data plumbing” and how it can help marketers better understand their customers. Indeed, all digital marketing — including mobile, social, email, video and SEM and SEO — should be data-driven. Raw data that’s collected and analyzed can be turned into actionable insights that you can use to tailor your campaigns to meet customers’ needs. Over time, you can use artificial intelligence and machine learning tools to make campaigns “smarter” and more responsive to evolving trends and customer purchasing patterns.

Start by using Google Analytics to measure page views, bounce rates and more. Link Google Analytics to your Google Ads accounts so you can see how paid search clicks translate to website activity. Eventually, you’ll be able to start applying historical data to help you better understand what has worked best in the past so you can optimize your campaigns for future success.

For the original article click here: https://www.forbes.com/sites/forbesagencycouncil/2019/08/21/three-digital-marketing-trends-that-can-bring-you-closer-to-your-customers/#2ab94ca74966

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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How to Strategically Choose Your PPC Budget

posted by admin 10:53 AM
Wednesday, August 28, 2019

Thinking about starting a Google ads campaign? Great! Deciding on a budget that will move the needle and make a significant impact on your business is a critical step.

Paid search ads are a powerful way to position your business’ messaging at the top of Google’s Search Engine Results Page (SERP) to share valuable key differentiators and strong call-to-actions.
These steps help to drive conversions and increase website traffic. Because you’re paying every time a user clicks on your ad, it’s important to make sure your campaigns have enough budget to stay live for at least 65% of the day, particularly during peak hours. Here’s how you figure out what that magic number is.

First, start by making a list of the top searched keywords for your business from your perspective. Since you know your business well, you can likely put together at least 20-30 words/phrases on your own you think potential visitors would be searching for. Jot down the various terms and phrases you’ve searched.

From there, Google’s keyword planner can forecast performance and spend based on those terms for the next 30 days. It can also make suggestions for other keywords relevant to your business that users are searching for. Once you’ve nailed down your starting keyword list, add that back into the keyword planner to produce a budget estimate. Keep in mind, the average cost-per-click (CPC) can vary so this is truly only a ballpark.

Add 10-15% to that number to give yourself an extra cushion in your budget. Or, to reduce your budget, take away keywords with a high CPC so you don’t have to spend as much. If you want to limit the hours your ads show on Google, typically to save money, take your final number and multiply by .65 to .70 to produce a budget that will have ads showing 65% to 70% of the time.

Ideally, you’d want to start with at least $500/mo on Google Ads to make an impact. Some industries, like law or medicine, should have a starting point of $1000/mo since the competition is high. Again, this is where Google’s keyword planner can help guide you.

The best part about Google Ads advertising is that the budget can be adjusted by day, so it’s easy to raise the budget when you notice great results or lower the budget if you need to scale back temporarily.

Do your homework, decide on what budget you’re comfortable starting with, and continue to evaluate your budget as conversions come in.

For the original article click here: https://www.business2community.com/online-marketing/how-to-strategically-choose-your-ppc-budget-02230690

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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1. Home Page Text

In my opinion, text content on the home page is one of the most overlooked SEO tactics.

I mean, it’s been around forever, but plenty of sites ignore the home page and just use it as a pretty portal page.

If you’re a paid-ads focused brand, or in the fashion industry – I get it.

But for most sites that prioritize organic search, not enough are doing it.

Hotwire takes advantage of the power of their home page’s link equity, and juices it up with keyword-rich text:

hotwire homepage seoBecause of employing this tactic, it helps them rank on page one for keywords like “travel sites” and “hotel sites”.

Could you leverage this tactic for your website?

2. Home Page Internal Links

For most websites, the home page will be the single most-linked-to page on the site.

So with all of this link equity on the home page, are you helping it flow to your most important commercial pages?

Likely not.

Most websites – large and small – do have their most important pages in their main navigation, but they’re likely missing out on linking to some key pages because of limited space.

Travelocity has one of the most extensive home page internal link structures I’ve found in my research.

It’s quite aggressive:

travelocity internal links
You can certainly bet that they’ve hand-selected these bases on either pages that needed the biggest link boost, the most popular pages, or sections that need to earn more revenue.Your action item: go to your home page now and see if it’s worth adding some internal links to key pages on your site.

3. Internal Links in Footer

There are mixed messages given by commentators in the SEO industry about how optimized and ambitious you can get with footer links.

Some say they’re a good way to ensure your key pages are linked to and crawled.

Others fear that the links are either devalued, completely ignored by Google, or can send unwanted signals.

Hotels.com has no fear and goes straight for it with exact match anchor text:

hotels footer linksShould you do the same on your site?

It depends on the size of your site.

Typically, huge sites with lots of link equity can have massive footers linking internally and still do well.

Smaller sites would be better off adding a few links for crawlability and visibility, but you’re better off linking contextually.

4. Text on Every Important Page

Do these huge travel sites even have the ability to hand-write content for every page on their site?

It seems like a Sisyphean task – there are just too many pages.

Nevertheless, on critical pages that are extra valuable, yes these brands will custom-craft content to rank higher. On less important pages, database-generated content will fill in the gaps.

Kayak has taken the time to create text and faqs on their U.S. to Ireland flights page:

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kayak ireland us flights
Perhaps they’ve been feeling the heat from Google Flights?They’ve continued to march upward in traffic, so perhaps they’re onto something:

kayak traffic ahrefsThe takeaway for you?

If these sites with hundreds of thousands of pages can find a way to get keyword-rich content on their critical pages, you can too.

5. Landing Pages Built just for Organic Keywords

This strategy works oh-so-well. Perfectly pair up keywords with landing pages and scale it up.

This is SEO 101, but what makes companies like Enterprise experts as this is the pure volume of pages required to create and manage.

They nail it in this example and rank #1 for their Boston page:

enterprise boston car rentalThis works beautifully for them, and they have 7,000+ pages just like this, driving over 1.7 million in organic traffic visits a month:

enterprise seo landing pagesCreating a huge amount of landing pages for SEO is typically reserved for large brands.

But those of us running smaller sites can remember the importance of matching keywords to landing pages that serve the user intent.

Even a dozen service or product pages can deliver targeted organic traffic for smaller sites.

For the original article click here: https://www.searchenginejournal.com/basic-seo-best-practices-huge-travel-brands/321433/#close

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

Comments Off on 5 Basic SEO Best Practices You Can Learn from Major Travel Companies

5 Tips for an International Digital Marketing Strategy

posted by admin 12:31 PM
Friday, August 23, 2019

Digital marketing refers to the promotion of products with the aid of digital technologies, primarily through the internet. It entails the production of digital marketing materials to be distributed across multiple online channels including email, websites, blogs, social media and games, as well as audio and video streaming. It is inherently already an international advertising strategy since there are hardly any restrictions in distributing digital marketing content to audiences worldwide.

Here are the important points every business owner or manager must be aware of in pursuing an international digital marketing campaign. While it is possible to immediately use online ads or social media to reach out to prospective customers in other countries, the results may not be optimized without taking into account the following points.

Finding the right methods to use

The first step is to choose the most appropriate digital marketing strategies for your needs. There are many ways to do international digital marketing, and each method’s effectiveness depends on what you are trying to achieve. However, there are methods that are considered fundamental, meaning they should always be employed regardless of the kind of business you are running. These are search engine optimization and social media marketing.

Search engine optimization (SEO) is a must for all businesses that seek to establish an online presence. It’s not just about topping the rankings for search engine results. It’s essentially about putting up the right information about your business online to inform both search engines and human viewers about what you are offering. On the other hand, social media marketing is also considered fundamental, given the role it plays in the consumer market. Almost every potential customer has a social media account, so it makes to take advantage of it as a platform for delivering your marketing message.

Here are other digital marketing strategies and their applicability:

  • Content marketing. This is about publishing content that promotes brand awareness and supports search engine optimization and social media marketing. The content can be articles, videos, memes or images that may be shared by Internet users to voluntarily or unwittingly publicize a product. This method is ideal for businesses that aim to build a positive reputation online. It takes time to get results out of it, though, so it is not applicable for those that seek quick outcomes and don’t have ample resources to sustain the production of high-quality content.

  • Email marketing. This is the sending of marketing materials through email. Email marketing should only be used by those who have expertise and experience in doing it, as improper or ineffective use of email marketing is just a waste of resources. Worse, it can result in a brand or product getting associated with spam.

  • Site, video and game advertising. These are the ads you see on web pages, blogs, video sharing sites like YouTube and games, including mobile apps. You need ample resources to support this type of digital marketing. It’s a safe advertising method for any kind of business but may not be cost-efficient.

  • Paid reviews or articles and hiring influencers. These are aggressive digital marketing tactics. Often, they are used to introduce a brand or product when cheaper options such as social media and email marketing don’t seem to yield the desired outcomes. Businesses involved in consumer items are the most common users of these methods.

For the full article click here: https://www.business.com/articles/international-digital-marketing/

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

Comments Off on 5 Tips for an International Digital Marketing Strategy
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