fbpx

Archive for the ‘News’ Category

Digital Marketing Mistakes That Can Derail Your Business

posted by admin 11:57 AM
Friday, September 13, 2019
In this online-consumer age, it can make or break growth and survival.

Don't Let Digital Marketing Mistakes Derail Your Business

Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or break a business. Without it, any company is as good as dead in the water.

This necessitates not only the implementation of savvy tactics, but a knowledge of what pitfalls to avoid ahead of time. Here’s how to avoid the kinds of digital marketing mistakes that can derail your brand faster than a mouse click.

You’ll Never Reach Your Goals You Don’t Set

This might seem obvious, but it’s amazing how many brands out there look at digital marketing as something to just dip their toes into. Setting up a bunch of social media accounts and throwing a few hashtags out there with the hopes they’ll catch fire won’t provide much benefit if there’s not a clearly defined goal behind it.

Maybe that goal is increased traffic to the brand’s website or generating more potential leads through mobile. Whatever the case may be, measurable goals will help to establish a common connection with your audience and drive all future strategy.

Understand Your Audience’s Needs

It goes without saying that your customers are the lifeblood of your business, so failing to understand what they want will make any digital marketing efforts pointless. Even the most well-thought out and catchy campaign will fall flat if it doesn’t resonate with the intended consumer, or worse, misses the target audience altogether. Everything from use of language in content to assessing how the hypothetical customer uses digital media should factor into your brand’s marketing approach. Take the time to dig into your audience analysis and find out what motivates them.

Churn Out Content With a Purpose

Internet users are constantly eating up content, but the content that gets shared and earns rankings love from Google has a real identity. Search-engine algorithms are constantly evolving, and it’s imperative that content be distinctive if it’s going to benefit a brand’s digital marketing efforts. Well-crafted content should say something that touches on your goals and offers something valuable to your intended audience.

Staying on top of trends and the competition is equally vital. Ask yourself, “Is now the right time to use this tactic to connect with my audience?” The answer may not always be yes. Keeping all this in mind as you craft content will result in more lead conversions, rather than it falling flat.

Track the ROI of Your Marketing Efforts

What your digital marketing ROI looks like is going to be different from other brands. What all businesses have in common, though, is the need to track their efforts to maximize yield. Refining your SEO approach and using utilizing an AdWords strategy similar to PPC Pro may translate to actual leads, but understanding the data is key to maintaining that success.

What you don’t want to do is apply a “set it and forget it” approach to your digital campaigns. This doesn’t mean that everything must be checked and monitored every hour of the day, but regular observation and maintenance is necessary. There’s no shortage of analytics tools out their to help, so don’t be scared to try different ones and determine what helps your business accrue maximum ROI.

For the original article click here: https://www.entrepreneur.com/article/338384

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

Comments Off on Digital Marketing Mistakes That Can Derail Your Business

Are you planning your marketing strategy for the year ahead? Want to better understand how and why video should form a big part of your efforts?

The listing highlights a range of key considerations for video content, including Facebook video viewing habits, Instagram video engagement, and more.

Check out the infographic below for more detail.

Infographic outlines a range of key video consumption stats

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

Comments Off on Top 12 Video Statistics to Boost Your 2020 Online Marketing Strategy

8 Steps to a Kick Ass Social Media Marketing Strategy

posted by admin 10:05 AM
Wednesday, September 4, 2019

If you don’t have a social media marketing strategy in place by now, you need to rectify that. While “posting and praying” may see you get some results, it won’t enable you to derive the full capability of social media platforms for brand promotion, and maximize your performance.

In order to get the most out of your efforts, you need a plan. This overview from the team at StatusBrew provides a good rundown of the key fundamentals that will establish a stable foundation for your ongoing social media marketing activities.

These are the basic building blocks for your process – take a look at the infographic below and start thinking about their application for your business.

Infographic provides an overview of social media strategy essentials
Comments Off on 8 Steps to a Kick Ass Social Media Marketing Strategy

How Should I Hire an SEO Company ?

posted by admin 11:55 AM
Tuesday, September 3, 2019

https://www.studio98.com/wp-content/uploads/2018/03/studio98-actual-site-do-not-use-as-a-test-site-Professional-SEO-Service.jpg
How exactly does Google go about figuring out where to rank your posts? One thing to always keep in mind- to what degree are your posts (and your website where such posts appear) managing to ‘best’ meet internet browser search queries? And of course what do we mean by ‘best’?

Figuring SEO strategy and overall digital marketing strategy (which also includes social media strategy) can be a daunting and expensive task and very time consuming – which leads to most webmasters asking themselves: Do it yourself SEO or should I hire an SEO company? 

Should I hire an SEO firm?

Hiring an SEO marketing firm should be an adjunct to a webmaster’s own ongoing efforts. A webmaster is ill advised (again speaking from personal experience) to solely trust the onsite optimization of their website property to outside agents without first having an overall understanding of how the ‘ship sails’.

Such knowledge goes a long way in webmasters devising strategy along SEO marketing firms who often supplement and augment a vendor’s own efforts while often spearheading taxing and time consuming tasks especially for larger websites and those sites dealing with a myriad of complexities. Which is another way of saying, while most of us know enough of how to take care of our general health, most of us lack the skillset and case studies experience to resolve ‘tricky’ issues that come along. And like an athlete who can train on their own merits, the skills, guidance of an astute trainer and coach goes a long way in furthering an athlete’s performance and achieving improved performance.

That said, you will need to keep your eyes on the SEO firm or specialist you might be looking to hire, whether they use ‘white hat’ strategies (as opposed to shady, ‘black hat’ techniques that may (likely) hurt your traffic)- and the process of vetting.

Being proficient in general all round SEO will help you the webmaster (and I am talking from painful experience) figure out where ‘under the hood of the car’ to begin to look for issues that might affect your site’s performance- and where to improve.

While Google may come up with up as many 3234 algorithm changes in 2018 alone, which most of us can not hope to keep up with, there are some consistent rules and basics that webmasters will want to comply with and utilize. 

For the original article click here: https://scallywagandvagabond.com/2019/09/do-it-yourself-seo-hire-seo-company/

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

Comments Off on How Should I Hire an SEO Company ?
To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.'” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes observations on how consumer behaviors are shifting and how that shift will affect digital marketing and advertising in the future.

Here are three digital marketing trends that Meeker highlighted, and my advice on how you can take advantage of these trends to get closer to your customers and increase your marketing campaigns’ chances of success.

1. People Love Visuals, Videos And Voice

According to Meeker’s report, Americans spent 6.3 hours a day using digital media in 2018, an increase of 7% from 2017. People are getting their information from many sources as well, which in my experience can make it harder to capture the average consumer’s attention — but here’s how to do it.

Images: As Recode states in its summary of Meeker’s report, “images are increasingly the means by which people communicate, as technology developments like faster wifi and better phone cameras have encouraged a surge in image taking. More than 50 percent of Twitter impressions now involve posts with images, video or other media.”

Take the time to ensure that your visuals accurately represent your brand image. Choose fonts, photos, graphics and logos that reflect your brand. Make sure they’re all consistent. Then, use social media to get those images in front of your customers.

Video: According to Meeker’s report, Americans spent 28% of their daily video watching time on digital video in 2018, compared to 25% in 2017. And the consumption of video is expected to keep growing.

To make video work for you, start by producing multiple versions of each of your video ads and tailoring them for different platforms. Some videos may be longer depending on the outlet; for example, most Facebook users are probably not signing onto the platform specifically to watch videos, so shorter ads that are only a few seconds long might be more suited to the site. Conversely, YouTube users are actively looking for video content and may be more amenable to watching longer videos.

Voice: Voice-based technology is growing, and its importance is only beginning to be realized. Meeker states that the installed base for Amazon Echo is up to 47 million units.

Voice search is already beginning to make inroads into traditional search engine marketing, so make sure you’re prepared. Begin by optimizing your content for voice, not just traditional SEO. The main guiding principle of SEO applies: Provide users with the most helpful and relevant experience. Start by determining what questions your target audience is likely to ask, and then add content to your website that answers those questions. Answer them directly and in a conversational tone, keeping in mind that the content could be read out loud by a voice assistant.

Also make it easy for search engines to discover and process the content by developing an FAQ page that uses structured data, which as defined by Google, “is a standardized format for providing information about a page and classifying the page content.” In short, structured data helps search engines understand what a page is about.

2. Programmatic Ads Are Big

Programmatic advertising — the use of software to buy digital advertising — is growing rapidly. According to Meeker, programmatic ads now make up 62% of all digital display ad buying.

Forrester predicts that digital marketing spending will reach $146 billion by 2023. In another report, Forrester predicts that there will be “a new emphasis on quality over quantity, a dynamic that will reintroduce human intervention into programmatic ad buying.” This change will likely reward those who have built their solutions sets and bolstered their team for that market growth.

Ensure that your teams understand the capabilities of programmatic advertising and all of the platforms and solutions that support these efforts. The main advertising platforms (Google Ads, Facebook, YouTube, Twitter, etc.) already have built-in programmatic elements like dynamic bidding that advertisers can take advantage of right away.

Meeker notes that time spent on computers is on the decline and that most of the growth in time spent with digital media comes from mobile and other devices. Therefore, make sure your programmatic ad campaigns are mobile-friendly and optimized for on-the-go users.

When formulating a programmatic strategy, first think about who your audience is and how they use their mobile devices. Are they consuming content in apps or in a mobile browser? What type of content do they consume — video, audio, news?

Then, use creative that breaks through the clutter and distractions that exist on mobile devices. A variety of ad formats can be tested programmatically — from traditional banner ads and video to audio and native ads. Remember to optimize ads for the mobile experience: Ensure that the message is legible with a strong and clear call-to-action.

3. Customer Data Reigns Supreme

Meeker’s report highlights the importance of “data plumbing” and how it can help marketers better understand their customers. Indeed, all digital marketing — including mobile, social, email, video and SEM and SEO — should be data-driven. Raw data that’s collected and analyzed can be turned into actionable insights that you can use to tailor your campaigns to meet customers’ needs. Over time, you can use artificial intelligence and machine learning tools to make campaigns “smarter” and more responsive to evolving trends and customer purchasing patterns.

Start by using Google Analytics to measure page views, bounce rates and more. Link Google Analytics to your Google Ads accounts so you can see how paid search clicks translate to website activity. Eventually, you’ll be able to start applying historical data to help you better understand what has worked best in the past so you can optimize your campaigns for future success.

For the original article click here: https://www.forbes.com/sites/forbesagencycouncil/2019/08/21/three-digital-marketing-trends-that-can-bring-you-closer-to-your-customers/#2ab94ca74966

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

Comments Off on 3 Digital Marketing Trends That Can Bring You Closer To Your Customers
SOCIAL MEDIA MARKETING EXPERTS | TOP 10 PROFESSIONAL SEO COMPANIES IN LOS ANGELES
SEARCH ENGINE OPTIMIZATION | INTERNET MARKETING STRATEGIES COMPANIES
SEO CONSULTANT SERVICES | PAY PER CLICK | PPC MANAGEMENT

818.991.7135

Privacy Policy | Terms Of Use | Sitemap
Entries (RSS) | Login