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From startups to large firms–everyone is opting for AI-powered digital marketing tools to enhance campaign planning & decision making
How Artificial Intelligence is Changing the Landscape of Digital Marketing

Artificial Intelligence (AI) is no longer the next big thing, it is now a big thing now in digital marketing. All digital marketing operations are now affected by AI-powered tools. From startups to large firms are opting for AI-powered digital marketing tools to enhance campaign planning & decision making.

AI-based tools are now a flourishing market, with a drastic change in demand. According to most of the digital marketers AI enhancing all the areas where the predictive analysis, decision making & automation efforts required.

Artificial intelligence in Digital marketing

How AI is adding value to digital marketer’s life?

Digital marketers are trying hard to leverage AI for strategic planning and campaign decision making. Most of them found AI helpful and enhancing their productivity and reducing their efforts. AI-powered analytics tools provide better insights for campaign management, budget planning, & ROI analysis. AI can gather the insights from a truckload of unstructured and structured data sources in a fraction of sec.

All the human interactions with a business affect the digital marketing strategy and business revenue.

Reportedly, “brands who have recently adopted AI for marketing strategy, predict a 37 percent reduction in costs along with a 39 percent increase in revenue figures on an average by the end of 2020 alone.”

AI-powered Recommendation Engine to Understand the Customers 

Artificial intelligence tools help digital marketers to understand customer behavior and make the right recommendations at the right time. A tool with the millions of predefined conditions knows how customers react to a particular situation, ad copy, videos or any other touchpoint. While humans can’t assess the large set of data better than a machine in a limited timeframe.

You can collect the insights on your fingertips with the help of AI. Where to find an audience? how to interact with them? What to send them? How to send them? What is the right time to connect? When to send a follow-up? All these answers lie in the AI-powered digital marketing platforms.

With a smart analysis pattern AI, tools can make better suggestions and help in decision making. A personalized content recommendation to the right audience at the right time guarantees the success of any campaign.

Digital marketers are really getting pushed harder to demonstrate the success of content and campaigns. With AI tools utilization of potential data is very easy and effective.

According to a 2019 study by Forrester and Albert, only 26% of marketers are making use of autonomous AI, while 74% take a more manual approach with assistance from AI.

AI technology evolving every aspect of digital marketing to name a few audience targeting, audience interest analysis, web optimization, smart content writing and recommendation, advanced tracking and reporting and more.

How AI will play major roles in digital marketing solutions:

  • Customer data management
  • Customer behavior analysis and customer experience analysis
  • Predictive analysis
  • Trend analysis for campaign planning
  • Smart pattern analysis
  • Marketing automation
  • Real-time data analysis and decision making
  • Content marketing
  • Voice search technology
  • Programmatic advertising
  • Native advertising

“AI in digital marketing is poised to reach a global market of USD 21 billion by 2023, growing at a steady Compound Annual Growth Rate (CAGR) of 26%.”

How to prepare for AI-based platforms? How to include them in your digital marketing strategy?

For the full article click here: https://www.entrepreneur.com/article/339837

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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Law Firm SEO: Six Tactics Attorneys Can Use To Start Seeing Results

posted by admin 10:57 AM
Monday, September 16, 2019

Lawyers in private practice face an extremely competitive environment in Google search. These challenges are compounded by the fact that there is an overwhelming amount of information about SEO on the internet, and very little of it is tailored specifically to law firms.

Search can be complicated, and like any modern technology, it’s always changing. This post boils down some of the most basic law firm SEO tactics — specifically those that are most likely to generate results for attorneys.

Perform An SEO Audit

An SEO audit is an in-depth analysis of a site, done before any optimization. It will show you the areas that need the most improvement, which means you won’t waste your time working on things that are already working.

Software designed for SEO auditing can give you specific recommendations to focus on. We use SEMRush to get suggestions on which pages have issues, but some other popular optimization tools include Screaming Frog (for on-site optimization) and Ahrefs (for finding and evaluating link opportunities).

Prioritize Content

One of Google’s top three ranking factors is content. With the staggering volume of articles published online every day, Google works hard to find the most relevant and comprehensive content on a topic.

When optimizing for search, attorneys need to focus on being the authority in a topic area. Any content should be created with the goal of being the most authoritative of its kind on the internet. It sounds simplistic, but a good way to do this is to see what types of pages are already ranking for a keyword phrase and make content that’s better (e.g., more in-depth, more explanatory or simply more readable) than those pages.

Ideally, content should be written in your own voice. There are many pages on the web for law firms, but only yours has your point of view.

One really effective way of generating long-form, valuable content is to do a roundup that answers a common question from your target audience. For example, get multiple non-competing law firms to offer their advice on when to hire a car accident lawyer, and then compile their answers into a single post.

When optimizing for search, attorneys need to focus on being the authority in a topic area. Any content should be created with the goal of being the most authoritative of its kind on the internet. It sounds simplistic, but a good way to do this is to see what types of pages are already ranking for a keyword phrase and make content that’s better (e.g., more in-depth, more explanatory or simply more readable) than those pages.

Ideally, content should be written in your own voice. There are many pages on the web for law firms, but only yours has your point of view.

One really effective way of generating long-form, valuable content is to do a roundup that answers a common question from your target audience. For example, get multiple non-competing law firms to offer their advice on when to hire a car accident lawyer, and then compile their answers into a single post.

Claim And Optimize Your Google My Business Profile

Google My Business (GMB) profiles are some of the most prominent directory listings online, so optimizing them is important. With so many people using Google search and related search services, it’s crucial to show up in the top three of GMB listing results.

Here are some priority optimization tips for lawyers on their GMB profiles:

• Choose an accurate category (e.g., “personal injury attorney” instead of just “attorney”).

• Gather as many positive reviews as you can (as long as your state bar regulations allow this).

• Leverage service descriptions and posts to rank for target keyword phrases.

• Add as many images and videos as possible (and at least more than your competition).

• Link your profile to a relevant location page instead of just your homepage.

Get Reviews

A 2016 study showed that two-thirds of consumers surveyed were more likely to hire a lawyer with online reviews. The percentage of millennials relying on reviews to evaluate potential attorneys was even higher: an overwhelming 81%.

As part of an SEO campaign (assuming your state bar permits the practice), attorneys should focus on getting as many reviews as they can on leading platforms like Google, Facebook and Yelp, as well as leading industry directories.

Reviews provide a form of social proof that is hard to match. They help establish trust with consumers.

Prioritize Links

Backlinks are arguably one of the most important ranking factors in search. Focus on links your competitors are not able to match. For example, sites where you have a personal relationship with the site owner, where membership is exclusive, or for organizations like universities or professional/trade associations.

Another good strategy is to see what links your competitors already have and match them. Look for competition that is outranking you in search, and then use a tool like Ahrefs or Moz’s link explorer to see what links they have in their profile.

As a rule of thumb, always incorporate links into your content that add value to users and enhance the content. Avoid linking to service pages, and instead link to content such as blogs or articles. You can always funnel that link equity to your service pages later on with internal linking practices.

Dominate Legal Directories

Legal directories are websites that list legal professionals and their contact information.

Attorneys should join leading directories and remain active on them by responding to questions, getting reviews and submitting content (if possible). Many of these directories are already ranking on the first page of Google search, so lawyers can piggyback on that authority simply by building out a profile on select sites.

Always check to see if you can add a link to your site in the description sections of profiles. Not all directories allow this, but for the ones that do, it’s a nice opportunity to choose your anchor text.

Conclusion

Law firm SEO can be tricky and uber-competitive, but if the right tactics are used consistently and aggressively, attorneys can claim dominance in the search results.

Essentially, you need to evaluate your sites for weaknesses, optimize your overall web presence through high-quality content and link acquisition, and ensure your online reputation is top-notch. Doing all these things can create barriers to entry for your competition and ideally secure first-page rankings for your firm.

For the original article click here: https://www.forbes.com/sites/forbesagencycouncil/2019/03/19/law-firm-seo-six-tactics-attorneys-can-use-to-start-seeing-results/#22a6943a7081

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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Digital Marketing Mistakes That Can Derail Your Business

posted by admin 11:57 AM
Friday, September 13, 2019
In this online-consumer age, it can make or break growth and survival.

Don't Let Digital Marketing Mistakes Derail Your Business

Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or break a business. Without it, any company is as good as dead in the water.

This necessitates not only the implementation of savvy tactics, but a knowledge of what pitfalls to avoid ahead of time. Here’s how to avoid the kinds of digital marketing mistakes that can derail your brand faster than a mouse click.

You’ll Never Reach Your Goals You Don’t Set

This might seem obvious, but it’s amazing how many brands out there look at digital marketing as something to just dip their toes into. Setting up a bunch of social media accounts and throwing a few hashtags out there with the hopes they’ll catch fire won’t provide much benefit if there’s not a clearly defined goal behind it.

Maybe that goal is increased traffic to the brand’s website or generating more potential leads through mobile. Whatever the case may be, measurable goals will help to establish a common connection with your audience and drive all future strategy.

Understand Your Audience’s Needs

It goes without saying that your customers are the lifeblood of your business, so failing to understand what they want will make any digital marketing efforts pointless. Even the most well-thought out and catchy campaign will fall flat if it doesn’t resonate with the intended consumer, or worse, misses the target audience altogether. Everything from use of language in content to assessing how the hypothetical customer uses digital media should factor into your brand’s marketing approach. Take the time to dig into your audience analysis and find out what motivates them.

Churn Out Content With a Purpose

Internet users are constantly eating up content, but the content that gets shared and earns rankings love from Google has a real identity. Search-engine algorithms are constantly evolving, and it’s imperative that content be distinctive if it’s going to benefit a brand’s digital marketing efforts. Well-crafted content should say something that touches on your goals and offers something valuable to your intended audience.

Staying on top of trends and the competition is equally vital. Ask yourself, “Is now the right time to use this tactic to connect with my audience?” The answer may not always be yes. Keeping all this in mind as you craft content will result in more lead conversions, rather than it falling flat.

Track the ROI of Your Marketing Efforts

What your digital marketing ROI looks like is going to be different from other brands. What all businesses have in common, though, is the need to track their efforts to maximize yield. Refining your SEO approach and using utilizing an AdWords strategy similar to PPC Pro may translate to actual leads, but understanding the data is key to maintaining that success.

What you don’t want to do is apply a “set it and forget it” approach to your digital campaigns. This doesn’t mean that everything must be checked and monitored every hour of the day, but regular observation and maintenance is necessary. There’s no shortage of analytics tools out their to help, so don’t be scared to try different ones and determine what helps your business accrue maximum ROI.

For the original article click here: https://www.entrepreneur.com/article/338384

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

Comments Off on Digital Marketing Mistakes That Can Derail Your Business

Are you planning your marketing strategy for the year ahead? Want to better understand how and why video should form a big part of your efforts?

The listing highlights a range of key considerations for video content, including Facebook video viewing habits, Instagram video engagement, and more.

Check out the infographic below for more detail.

Infographic outlines a range of key video consumption stats

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

Comments Off on Top 12 Video Statistics to Boost Your 2020 Online Marketing Strategy

8 Steps to a Kick Ass Social Media Marketing Strategy

posted by admin 10:05 AM
Wednesday, September 4, 2019

If you don’t have a social media marketing strategy in place by now, you need to rectify that. While “posting and praying” may see you get some results, it won’t enable you to derive the full capability of social media platforms for brand promotion, and maximize your performance.

In order to get the most out of your efforts, you need a plan. This overview from the team at StatusBrew provides a good rundown of the key fundamentals that will establish a stable foundation for your ongoing social media marketing activities.

These are the basic building blocks for your process – take a look at the infographic below and start thinking about their application for your business.

Infographic provides an overview of social media strategy essentials
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