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5 Tips for an International Digital Marketing Strategy

posted by admin 12:31 PM
Friday, August 23, 2019

Digital marketing refers to the promotion of products with the aid of digital technologies, primarily through the internet. It entails the production of digital marketing materials to be distributed across multiple online channels including email, websites, blogs, social media and games, as well as audio and video streaming. It is inherently already an international advertising strategy since there are hardly any restrictions in distributing digital marketing content to audiences worldwide.

Here are the important points every business owner or manager must be aware of in pursuing an international digital marketing campaign. While it is possible to immediately use online ads or social media to reach out to prospective customers in other countries, the results may not be optimized without taking into account the following points.

Finding the right methods to use

The first step is to choose the most appropriate digital marketing strategies for your needs. There are many ways to do international digital marketing, and each method’s effectiveness depends on what you are trying to achieve. However, there are methods that are considered fundamental, meaning they should always be employed regardless of the kind of business you are running. These are search engine optimization and social media marketing.

Search engine optimization (SEO) is a must for all businesses that seek to establish an online presence. It’s not just about topping the rankings for search engine results. It’s essentially about putting up the right information about your business online to inform both search engines and human viewers about what you are offering. On the other hand, social media marketing is also considered fundamental, given the role it plays in the consumer market. Almost every potential customer has a social media account, so it makes to take advantage of it as a platform for delivering your marketing message.

Here are other digital marketing strategies and their applicability:

  • Content marketing. This is about publishing content that promotes brand awareness and supports search engine optimization and social media marketing. The content can be articles, videos, memes or images that may be shared by Internet users to voluntarily or unwittingly publicize a product. This method is ideal for businesses that aim to build a positive reputation online. It takes time to get results out of it, though, so it is not applicable for those that seek quick outcomes and don’t have ample resources to sustain the production of high-quality content.

  • Email marketing. This is the sending of marketing materials through email. Email marketing should only be used by those who have expertise and experience in doing it, as improper or ineffective use of email marketing is just a waste of resources. Worse, it can result in a brand or product getting associated with spam.

  • Site, video and game advertising. These are the ads you see on web pages, blogs, video sharing sites like YouTube and games, including mobile apps. You need ample resources to support this type of digital marketing. It’s a safe advertising method for any kind of business but may not be cost-efficient.

  • Paid reviews or articles and hiring influencers. These are aggressive digital marketing tactics. Often, they are used to introduce a brand or product when cheaper options such as social media and email marketing don’t seem to yield the desired outcomes. Businesses involved in consumer items are the most common users of these methods.

For the full article click here: https://www.business.com/articles/international-digital-marketing/

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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Digital marketing and SEO is a marathon, not a sprint

posted by admin 10:17 AM
Wednesday, August 21, 2019

‘There are a lot of SEO experts and social media management gurus out there to help mom-and-pop business owners.’

If there’s one thing I hear all the time while I’m out in the field talking to business owners, it’s this: “I don’t know how to improve my online presence, appear higher in Google or handle social media.”

If this sounds like you, rest assured you are not the only one struggling to create and manage a digital brand.

I’m a millennial, which, in part, means I grew up in a generation that pioneered the latest technology trends. My cohorts and I were guinea pigs for Apple, Microsoft, Google and many others to roll out and test their devices.

But, guess what? I am still no expert when it comes to social media management, online marketing or web development. That’s why when I heard the owners of Monarch Marketing — a new startup out of Sandpoint, Idaho — speak at a Portland-area chamber event a couple of months ago, I knew their wealth of information had to be shared. I’d be remiss if I didn’t pass on some of the highlights they shared to help bolster the pro tips Better Business Bureau Northwest + Pacific already has to offer our accredited businesses.

First — did you know that in late 2018, Google made major changes to its algorithm, altering the way it crawls and ranks websites? Google makes hundreds of algorithmic changes per year, but this one changed the game significantly.

This is especially important for small business owners whose websites are out of date. Things on the website such as broken back links, buttons that don’t work, maps issues and lack of tagged keywords or keyphrases will result in lower ranking on Google’s search. So, if you’re a small business owner with a loyal customer base and good reviews, but your website isn’t strong, you’re going to be pushed toward the bottom of Google’s search results.

To address this, the guys at Monarch suggested working with a third-party firm to do a website audit. This is a sort of “health check” for small business owners and their online presence before they can move on to social media marketing.

Also important to your search engine optimization is website originality and consistency. Creating your own brand as a business owner includes populating your website with your own content that fits your image. Yes, this means getting rid of all those stock photos. Taking original pictures helps your ranking, and Google tracks it.

It’s also critical to have a company-wide agreement on the tone and language your business will use across all mediums — your website, your social media and your advertising. This will make up your business’ “personality.”

Another quick tip: Your profile image should match across all mediums and platforms. So, if that’s your company logo, make sure it’s the same one on Facebook, Twitter and Instagram, as well as Yelp and, of course, BBB.

And, as you would assume, the presenters discussed having mobile-friendly websites, noting the importance of mirroring all the same tactics from your desktop. Ease-of-use on mobile cannot be overstated.

For business owners who feel their website is ready to go, social media management might be the hurdle. How do you get noticed? How do you keep up? One easy trick to help improve marketing efforts on Facebook and Instagram: Always respond to comments, and respond fast. Even if you set up automated responses, this is still better than leaving a comment unanswered.

Not surprisingly, this also matters in your Google ranking. Today’s algorithms look at whether you’re being responsive on social media and how long it takes you to get back to your customers. For example, if you post a picture to the company Instagram and get comments and questions — the faster you respond, the more likely that photo is to make it on Instagram’s Explore page, thus increasing visibility and adding exposure.

I know, it’s a lot. And that’s just a quick overview. But luckily, there are a lot of SEO experts and social media management gurus out there to help mom-and-pop business owners. I’d encourage you, small business owner, to head to bbb.org and start to dig around for pre-vetted, highly rated firms that might work for your business.

For the original article click here: https://pamplinmedia.com/fgnt/37-opinion/436366-347119-kane-digital-marketing-and-seo-is-a-marathon-not-a-sprint

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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3 Effective Strategies to Generate Traffic in 2019

posted by admin 1:02 PM
Monday, August 19, 2019

Want to increase your traffic on a low (or non-existent) budget?

This isn’t a post where you’ll be recommended solo ads, Fiverr gigs, or any other low quality traffic generation strategies. And because of this, you’ll have to put in a lot of work to make these strategies deliver the results that you want.

But if you’re willing to put in the time needed, your website can become a customer acquisition machine.

Here are 3 cost effective methods to increase your site’s traffic:

#1. Promote Word of Mouth

If you already have an existing audience, the easiest and most cost effective way to get relevant traffic is by using worth of mouth. In the modern day and age, you can leverage ‘word of mouth’ through email and social media for immediate results.

In addition, customer acquisition costs are lower when a customer is referred. They are also more likely to turn into loyal customers that can promote your business for you.

For example, you could email your customers who have had a positive experience and ask for a referral. If you provided them with an exceptional product or service, they would be doing their friends a favor by referring you to them. It’s a win-win!

Best of all, this strategy is completely free.

#2. Leverage other people’s audience

Would you say no to free?

People love getting stuff sent to them, including the influencers in your niche. Why not create a mutually beneficial arrangement where you send them a sample of your product in exchange for a shout out?

There are a lot of options out there:

  • Instagram influencers
  • Reaching out to bloggers
  • YouTube channels
  • And so many more…

These people have an existing audience that would be time consuming for you to create.

Reach out to these people and see if they’d be willing to reach a mutually beneficial arrangement.And on top of being a quick way to generate extra traffic, 71% of marketers have found influencer marketing to deliver higher quality customer and traffic, when compared to other channels. This means every dollar you spend on influencer marketing will have a higher ROI compared to other channels.

#3. Search Engine Optimization

When you start ranking for keywords that convert visitors into customers, you have money flowing in on auto-pilot. Almost.

But before you get to this stage, you need to actually start ranking. And you also need to find the keywords that convert.

You could pay a specialist or agency to do this. However costs vary greatly, with the average cost of an SEO professional running at $75-$200 per hour. While SEO is a constantly evolving and broad topic, the key areas you should focus on as a beginner are:

  • On-page SEO (meta-tags, keywords, content quality)
  • Technical SEO (crawl errors, sitemaps, broken links)
  • Off-page SEO (backlinks, social signals, authority)

For the original article click here: https://www.business2community.com/digital-marketing/3-cost-effective-strategies-to-generate-traffic-in-2019-02230762

Are you ready to explode your site traffic?

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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What Is Ethical SEO? (Search Engine Optimization)

posted by admin 12:05 PM
Friday, August 16, 2019

What Is Ethical SEO?

Humans crave ethics. Ethically-sourced. Ethically-raised. We’re drawn to the idea of ethics because it gives us a framework to understand the impact of our existence.

Humans study moral philosophy whether they intend to or not. We use our judgments about the rightness or wrongness of actions as a foundation for making our own decisions.

The ethics we adopt help define us personally and as a society.

Faced with our limited imprint on time and vastness of existence, let’s do what everyone does.

Let’s Google it.

Hey Google, What’s the Definition of Ethics in SEO?

What Is Ethical SEO?“Ethical SEO can be defined as search engine marketing using only techniques and strategies that search engines consider to be acceptable.”

If we expand out on this thought, there are some interesting nuisances.

  • Ethics are defined whether a search engine finds the technique or strategy acceptable.
  • The companies that build search engines.
  • Ethics are limited to techniques and strategies.
  • Ethics are relative to each search engines.

Bots aren’t “moral” devices. Neither are websites.

Each search engine has its own version of what is acceptable. Two search engines could have acceptable strategies or techniques that directly conflict. You only have one site.

Ethical SEO for one search engine would be unethical for the other.

This is where real-life humans come in.

Whatever decisions are made, the code will inherit their stands of good as bad. It will carry their blind spots and biases.

Every digital asset inherits the ethics and power of the business they represent, the individuals contributing code and commentary, as well as behavior patterns of their users.

This ethical imprint is in how we differentiate optimization from manipulation. Does this engine accept the practice?

Both involve research and code changes.

Structured data markup is a fancy tech term for slipping a search engine a cheat sheet. That cheat sheet would be approved by some search engines and not others.

Does structured data have moral value? It is an action and it has a consequence.

For the original article click here: https://www.searchenginejournal.com/what-is-ethical-seo/318483/

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

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The Top 10 Digital Marketing Tools For 2020

posted by admin 11:03 AM
Wednesday, August 14, 2019

With over 4.4 billion people online daily, the internet has to be the most effective medium to reach any audience through digital marketing. Digital marketing includes all marketing efforts that use electronic devices or the internet. It has many components such as social media, content, SEO, emailing, websites, search engines etc. that businesses can leverage to connect with current and prospective customers. It is budget friendly, versatile and traceable so an enterprise can find out fast which ad, blog or post brought prospects who became clients. Here are the digital marketing tools that can improve a brand’s marketing from good to great.

Social Media Marketing Tools

Social media provide social networks that brands can tap into to make their presence known and convert people that they interact with into customers. Here are the tools that brands can use to do this.

1. SnatchBot

SnatchBot is one of the best chatbot platforms available. It allows users to communicate with customers through a wide variety of interactions to deliver unique and relevant content, answer FAQs and send out breaking-news updates. It can build bots for Facebook Messenger, Slack, SMS, Telegram, Line, Skype, Webchat, and others. No programming is required to use its functions and built-in features such as action buttons, translations, payment processing, and email extractions. The CTO, Avi Benezra provides frequent news updates about artificial intelligence.

2. Famoid

Famoid is one of the best social media management tools that help brands to get real organic growth. It promotes brands on all social media including Twitter, Instagram, Facebook, and YouTube. Brands who buy Famoid services get real active followers on whatever social media platform they choose within a few minutes of ordering.

2. Famoid

Famoid is one of the best social media management tools that help brands to get real organic growth. It promotes brands on all social media including Twitter, Instagram, Facebook, and YouTube. Brands who buy Famoid services get real active followers on whatever social media platform they choose within a few minutes of ordering.

3. Hootsuite

Hootsuite is a user-friendly, and versatile social media management tool that helps users to schedule social messages in advance so that the brand is online 24/7 interacting with consumers.

4. Social Report

Social Report helps brands to manage and monitor their social media accounts. Brands can easily find out if their activity is making sense and whether investing time on social media is worth it. They can also track the performance of their paid ad.

SEO Marketing Tools

Search engine optimization helps websites to rank high. The higher a website ranks, the more visibility a brand gets. Here are the tools that can help brands to increase their ranking. If you use a content management system like WordPress, then check out Yoast.

5. Ahrefs

Ahrefs is a SEO tool that helps users to figure out keywords and the number of backlinks required to reach page 1 on Google using those keywords. It also shares competitors’ information and sends alerts each time a website ranks for a particular keyword.

Email Marketing Tools

If email marketing is done well, it can generate a large number of qualified leads by tapping into a database of people who are already familiar with an enterprise’s products. There are digital tools that brands can use to optimize emails.

6. MailChimp

MailChimp helps brands to build lists to which they can send out campaigns. It is super-intuitive and easy to use. It also integrates with Salesforce and provides a variety of useful statistics for performance analysis and tracking progress. MailChimp is free for small lists.

7. GetResponse

GetResponse takes email automation to another level. Users can customize auto-responders, analyze what content works for different market segments, set up webinars, communicate with participants, and do so much more.

Tools for SEO Optimization

Brands need to know whether their websites are working, whether they are getting leads and whether their target audience is responding well to content. There are tools that can help them with this information.

8. Google Analytics

Google Analytics is a free one-on-one digital marketing tool which tells a brand what is working for it and what is not. For example, the report will say which pages are doing well, which content is popular with the audience, which AdWords campaigns are doing well, etc. and breaks it down by country, campaign, etc. Every brand needs it.

9. Hotjar

Hotjar provides heat maps about visitors’ behavior on a website. Brands can learn which part of their website users spend most time on and which content is not performing well. Then they can make changes to make sure they have information that resonates with their customers.

10. Kissmetrics

Kissmetrics is an analytical tool that provides a comprehensive viewpoint of a brand’s website, particularly the customers’ entire journey through the sales funnel. This helps brands to understand which market segments respond to their content and why.

Conclusion

No brand can rely on only one tool. Its needs will determine which set of tools to use in order to automate and optimize its digital marketing efforts.

For the original article click here: https://www.besttechie.com/top-10-digital-marketing-tools-2020/

We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.

Frank Buddenbrock-Search Engine Optimization Expert; Author: The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank Buddenbrock
Founder
“The Einstein of AdWords”

Author- “The 7 Most Costly Mistakes Lawyers Make Advertising With Google AdWords

Frank has consulted with numerous legal and professional firms, online retailers, and service providers.

He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.

Contact Us:

CAN YOU FIND ME NOW?
28191 Laura La Plante Drive
Agoura Hills, CA  91301
email: frank(at)canyoufindmenow.com

Comments Off on The Top 10 Digital Marketing Tools For 2020
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