fbpx

Digital Marketing 101 for Entrepreneurs

posted by admin 2:41 PM
Friday, July 5, 2019

Digital Marketing 101 for Entrepreneurs

In today’s times, Digital Marketing tools like Google Analytics enable us to trace the rate of conversion on each page of the website. There are also platforms like Google AdWords and Facebook Ads enable us to bid for the sales and leads. Hence, many a time, the importance and value of branding are overlooked or forgotten by marketers.

A powerful brand image can prove to be a powerful weapon to utilize in the battle of Digital Disruption. No number of persuasive ads or promotions can take the place of the effect that a well-established brand image has on the audience. It is the often-ignored side of digital marketing despite being a strategy which produces the actual results over the duration of months, years and decades. It forms the entire identity of any business. It’s a time-taking, traditional and long-term process which makes it a digital outlier.

Branding may not produce the instantaneous results of a PPC campaign but, it is one of the most valuable assets of marketing. A trusted and established brand attracts new consumers in large numbers which can propel the business to the top of the industry.

In a technology-driven era, each passing day the number of consumers that are getting on the internet, for various reasons, is rapidly increasing. In such a scenario, leveraging the strategies and services of digital marketing becomes almost mandatory in order to reach the modern audience in the right way.

In the Indian context, there has been a huge shift in the world of advertising and marketing. In the past decade, it has transitioned from analogue to digital. Around 34 per cent of India’s population uses the internet, according to the statistics presented by the World Bank.

An ICUBE 2018 report suggests that the amount of Indian internet users is expected to reach around 627 Million in 2019. It projects a double-digit growth from the earlier estimation of 566 million of December 2018.

With such staggering numbers of Internet users growing across the country, any brand can strike gold with the right digital marketing.

Why Digital Marketing?

  • It is More Cost-effective Than Traditional Marketing

Most small businesses struggle with capitalisation and resources. Hence, Digital Marketing proves to be a better and more cost-effective channel of marketing that ensures delivery of results. According to a Digital Marketing Spend Report, up to about 40% of the respondents claimed to have saved considerably in marketing due to the utilisation of digital marketing methods for promoting their products and services.

  • It Caters to the Mobile Consumer

Without a doubt, the newest trend of communication and information dissemination is the mobile internet. This wave has been brought about by the quick proliferation of tablets, smartphones and many other devices that run the internet.

Therefore, this is the best time to run digital marketing campaigns that are directed towards the consumers on mobile. It paves the path for them towards the achievement of quick and better growth along with rapid expansion. A report by eMarketer states that mobile phones have evolved from being alternative gadgets for personal computers and laptops. They have transformed into influencers of purchasing decisions.

  • It Builds Brand Reputation

Attracting targeted traffic is the forte of Digital Marketing. There are different types of audience that are ready to know more about the brand, products and/or services. They may also be interested to purchase the offering. Once the consumers are delivered what they were promised, a better relationship will develop with the targeted audience. It enables them to transition into paying customers who will interact with the site on a regular basis.

This proves to be beneficial for the brand’s reputation because happy customers are likely to share their experience (of the brand, service or product) with other people. Hence, as expected,  the brand’s stature goes viral which further opens doors of opportunity to reach larger markets and grow the business.

How Digital Marketing Boosts your Brand?

  • Go Viral!

The concept of going viral has been ingrained in the world of the Internet. It has grown too large to describe in a single phrase.

There’s so much content on the internet today- memes, trending posts, buzz, hashtags, click-baits and more.

The major goal is to spread out content rapidly right through the Internet world by making it shareable. The concept is the key that represents the brand online.

In the world of the Internet, a large number of consumers will come in contact with the brand through its most shared and popular content. It makes digital marketing the ground zero to seek new leads and attract them to the business.

  • Profile Power

This may come as a surprise to some but, another key aspect of digital marketing is the business profile.

It is integral to the brand because while making purchase decisions it is the content that is judged by the consumers. This especially holds true in current times, when Google is delivering the local business profile at the top of its SERPs.

Furthermore, all the information related to the profiles, straight from Google to Facebook, are being tapped in to impact the SEO and page rankings.

Based on the brand profile, customers make quick decisions. They judge based on the information and connected reviews and will see the profile more often based on what they search.

  • Content Spread Out

Many time marketers think that their brand identity is the total content that has been produced and published. But, it is important to understand that the marketers are actually the only one seeing all the content.

Consumers come across the available content only in bits and pieces on their preferred channels and base their brand decisions on them. For the brand, this means that a multi-channel content approach along with consistency is important.

For the original article click here: https://www.entrepreneur.com/article/336317

IS YOUR BUSINESS, SERVICE OR PRODUCT EASY TO FIND ONLINE?

DOES YOUR BUSINESS, SERVICE OR PRODUCT HAVE AN ONLINE PRESENCE IN ALL, OR MOST, OF THE PLACES YOUR POTENTIAL CUSTOMERS VISIT?

If the answer to either question (or both) is NO, we’re here to help you develop a powerful online presence by designing the best, effective Internet Marketing strategy that fits your business.

You can stop your competition from taking all your customers by implementing a number of very effective Internet Marketing strategies.

For a free consultation and to get a comprehensive quote for your Internet Marketing and Publicity campaign, call us at (818) 991-7135.

Comments Off on Digital Marketing 101 for Entrepreneurs

Financial Advisors Hiring Coaches For Internet Marketing and SEO

posted by admin 12:22 PM
Wednesday, July 3, 2019

-Having the right help to get you on the right track can be hugely beneficial. As a financial advisor, there are great opportunities to build substantial income and net worth.

-Make sure you hire a marketing coach who specializes in the financial services industry, as it can be a complicated field, and making an uneducated move can harm you more.

-What can a marketing coach do? A marketing coach should start with a marketing review.  Sadly, many financial advisors don’t have one at all!

If someone is trying to lose weight, they often hire a workout coach. Looking for a job? People turn to a career coach. Trying to better their life overall? Many people seek the help of a life coach. So, why, when it comes to successful Internet marketing for financial advisors, wouldn’t you turn to a marketing coach for help? Having the right help to get you on the right track can be hugely beneficial.

As a financial advisor, there are great opportunities to build substantial income and net worth. If your current business growth and lead generation are not meeting expectations, perhaps the strategy you are using to add new clients needs a refresh.

A coach can help put you on the right track. But just like with any coach, make sure you hire the right one. If you’re looking for a yoga instructor, you wouldn’t hire a coach who specializes in cross-fit. In other words, as a financial advisor, make sure you hire a marketing coach who specializes in the financial services industry, as it can be a complicated field, and making an uneducated move can harm you more than help you.

Some marketing firms offer consulting services that can help you develop a successful strategy that is based on the best practices of hundreds of financial advisory firms.

What Can A Marketing Coach Do?

A marketing coach should start with a marketing review. This should include reviewing your current website, any free offers and the lead-nurturing campaign you currently have in place – sadly, many financial advisors don’t have one at all!

The right coach should then create a custom program for you that focuses on your ideal clients and services. Marketing strategies are not a one-size-fits-all process. A good program should be tailored around your skill set, resources, market, strengths, budget and goals.

If something is working, it shouldn’t be changed. The focus should be on what is not working.

Marketing Challenges

There are two big marketing challenges that we see:

  1. Financial advisors do not have enough new prospects to talk to each month.
  2. Financial advisors have a tough time differentiating their firm from others, which makes it difficult to stand out in a crowded field.

With the right experience, a marketing firm can address both.

The financial services industry is a field that’s rich with information and relies on the written word for marketing and client communications.

The written word is needed for:

  • Website content
  • White papers and eBooks
  • Blogging
  • Drip emails
  • Performance reports
  • Market outlooks

Someone has to write, edit and optimize this content so it earns the highest ranks in a Google search, attracts your ideal clients and then provides them with the information they’re looking for. Content also needs to be shared by the right people and on the right platforms to resonate with your clients.

Should the person who oversees all of these details really be you?

Best Use Of Your Time

As a financial advisor, the best use of your time is connecting with clients once they come in the door; not marketing to get them to the door! Your time should be spent on activities that make you the most money.

  • Producing financial plans
  • Investing client assets
  • Meeting with current clients

Your time should not be spent:

  • Writing various types of content
  • Updating your website
  • Emailing leads who are not yet ready to use your services but will be in the next five to 10 years

In our experience, there are 4 primary types of written communications for Internet marketing for financial advisors:

  1. Information about financial topics
  2. Information about financial advisors in general
  3. Information about a financial advisory firm
  4. Information about a specific financial advisor

These are questions most investors have, so it’s crucial that a financial advisor offers all four types of information – digitally! Investors are turning to the Internet to find, research and eventually hire a financial advisor, so Internet marketing for financial advisors is a must.

Savvy investors trust what they see more than what they hear. This is why they are turning to the Internet to see for themselves the claims that advisors may make over the phone.

For the original article click here: https://seekingalpha.com/article/4273050-comes-internet-marketing-financial-advisors-consider-coach

IS YOUR BUSINESS, SERVICE OR PRODUCT EASY TO FIND ONLINE?

DOES YOUR BUSINESS, SERVICE OR PRODUCT HAVE AN ONLINE PRESENCE IN ALL, OR MOST, OF THE PLACES YOUR POTENTIAL CUSTOMERS VISIT?

If the answer to either question (or both) is NO, we’re here to help you develop a powerful online presence by designing the best, effective Internet Marketing strategy that fits your business.

You can stop your competition from taking all your customers by implementing a number of very effective Internet Marketing strategies.

For a free consultation and to get a comprehensive quote for your Internet Marketing and Publicity campaign, call us at (818) 991-7135.

Comments Off on Financial Advisors Hiring Coaches For Internet Marketing and SEO

The Top 5 SEO Mistakes Made by Marketing Agencies

posted by admin 11:58 AM
Monday, July 1, 2019

Reboot Online audited the top 30 ranking marketing agencies including itself, to discover the marketing and SEO mistakes being made.

The 5 most common SEO issues found were:

  • 70% of agencies had a poor page speed- the average score given was 41
  • 63% of agencies had a lack of internal linking
  • 57% of agencies had undesirable pages indexed by Google.
  • 52% of agencies had pages containing thin content.
  • 47% of agencies had pages poorly optimized for keywords

Other honorable mentions, so to speak, include:

  • 33% of agencies have a poor backlink profile.
  • 27% of the firms were revealed to have copied content from other parts of the web.
  • 20% of digital marketing agencies had poor meta titles (especially for service landing pages).
  • 20% of agencies hadn’t updated their blog in over 6 months.
  • 17% of agencies had no ‘about us’ page.

For the full audit click here: https://www.rebootonline.com/blog/seo-audits-30-top-marketing-companies/

IS YOUR BUSINESS, SERVICE OR PRODUCT EASY TO FIND ONLINE?

DOES YOUR BUSINESS, SERVICE OR PRODUCT HAVE AN ONLINE PRESENCE IN ALL, OR MOST, OF THE PLACES YOUR POTENTIAL CUSTOMERS VISIT?

If the answer to either question (or both) is NO, we’re here to help you develop a powerful online presence by designing the best, effective Internet Marketing strategy that fits your business.

You can stop your competition from taking all your customers by implementing a number of very effective Internet Marketing strategies.

For a free consultation and to get a comprehensive quote for your Internet Marketing and Publicity campaign, call us at (818) 991-7135.

Comments Off on The Top 5 SEO Mistakes Made by Marketing Agencies

In too many law firms, marketing and business development strategies are almost non-­existent, or are gathering dust on the credenza.

Often, the responsibility may be handed off to an intern, first-­year law student, paralegal, or the spouse of one of the law firm’s partners, and not given the importance it should. Marketing for the firm online is not something they’re trained for, but they’re caught-­‐ who else is left to do it?

I’ve catalogued here that cause hard-fought money to be wasted, these top three are those we find have the most impact on a law firm’s black American Express card.

1: Keywords/Phrases Too Broad

The foundation of an effective online marketing campaign is targeting those keywords and phrases your prospective client types into the search bar. It doesn’t matter what is technically, legally, or even grammatically correct- it only matters what THEY searched for. Because what they type into the search bar is what Google’s algorithm is going to use to trigger your ad and display it, assuming of course, that your Ad Rank is sufficient for the ad to be displayed, and displayed high on the first page. We want first page exposure because recent studies show that 92 out of 100 people will never get to page two.

The foundation of an effective online marketing campaign is targeting those keywords and phrases your prospective client types into the search bar. It doesn’t matter what is technically, legally, or even grammatically correct- it only matters what THEY searched for.

 

Because what they type into the search bar is what Google’s algorithm is going to use to trigger your ad and display it, assuming of course, that your Ad Rank is sufficient for the ad to be displayed, and displayed high on the first page. We want first page exposure because recent studies show that 92 out of 100 people will never get to page two.

Here is a list of some legal phrases and their
corresponding daily cost-per-click.

(as of June 2019)

Estimated Daily Cost-Per-Click

Keyword/Phrase:
Personal injury attorney $ 91.29

Brain injury attorney $ 31.71

Commercial litigation attorney $ 19.95

Intellectual properties attorney $ 14.37

IP attorney $ 10.76

Lemon law lawyer $ 25.07

Medical malpractice attorney $ 29.48

Real estate litigation attorney $ 12.93

Mesothelioma attorney $ 121.29

2: Poorly Written Ads

Dull, boring, flat and ineffective ads everywhere stand lifeless and useless on Google Search Results pages. But it doesn’t have to be that way. Sure, it’s not easy. Especially when you have to get your point across with only 25 characters in your headline, and inject some flair, emotion and a call-to-action in two 35-character lines. But it can be done. Effective, creatively written ads can even save you money and time by discouraging the “wrong prospects” from clicking on your ad.

An ad has only one job – to get a click. That’s it! You don’t need to do all the selling in the ad- that’s the job of the landing page, which I’ll discuss later.

Effective, clickable ads have five main properties:

1: The ad’s language (keywords) match the searcher’s query as closely as possible.

2: It speaks the same language your searcher speaks.

3. The ad resonates with the prospect on an
emotional level and triggers a response.

4: Appeals to your target prospect with catchphrases and brand awareness through intelligent copywriting, but also discourages the wrong prospects.

5: Compels the prospect to perform an action because you asked/told them to.

Most ads rarely contain even two of these properties. No wonder so much money is being wasted needlessly. When crafting your ads, work to match at least one word to the searched keyword. But don’t try to copy everyone else by running a generic ad for your main keyword. Mix it up a little, make sure your ad’s title stands out from the crowd.

3: Not Using The Best Keyword Match

Broad Math, Modified Broad Match, Phrase Match, Exact Match,

When we investigate and audit campaigns that are underperforming, we discover the advertiser wasn’t aware that the default setting of Ads keyword matching is “BROAD MATCH.” By not having a clear understanding of how the keyword matching choices work, advertisers waste a significant amount of money by casting too wide a net, and not capturing the targeted visitors they want.

Let’s examine how each of the four available match types would handle the keyword phrase ‘tennis shoes.’ Each keyword match type, which is specified by a special symbol, triggers your ad to show for a visitor’s search in different ways.

The chart on the next page will give you an introduction to the different match types, ordered from broad to narrow. Then I’ll provide additional information on each option.

If you wished, you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers.

Generally, the broader the keyword matching option, the more traffic potential that keyword has, though it is less targeted.


To get the full in-depth details about these mistakes and learn our other 5 top mistakes lawyers make in PPC Marketing. Click here for our free E-Book now: The 7 Mistakes Lawyers Make Advertising With Google AdWords

Comments Off on The Top 3 Pay-Per-Click Mistakes Law Firms Make That Lose Money

6 SEO Tips to Boost Your Law Firm’s Traffic

posted by admin 12:13 PM
Tuesday, June 25, 2019
uncaptioned

Tackling the world of search engine optimization and organic traffic may seem overwhelming. Here are some techniques that law firms can use to effectively boost their organic search rankings.

1. Identify And Target Specific Keywords

Using a tool like Google Analytics, review your site’s organic traffic sources and the keywords that are driving the most traffic to your website. From this list, cross-reference what keywords have high search impressions. Now you have a list of great terms to target.

We typically target primary keyword and secondary keyword phrases. Primary keyword phrases are phrases that page content focuses on specifically, such as “DWI lawyer New Orleans.” Primary keyword phrases will drive the bulk of your content. Secondary keyword phrases, such as “DWI penalties in Louisiana,” relate to primary phrases. They may be more niche, but they provide traffic too. Targeting high-competition primary keyword phrases may pay off in the long term, but in the short term, they may not help you rank well, which is why it’s beneficial to create a plan for targeting both types of keywords.

Here are a few ways you can effectively incorporate keywords into your website:

• Write content that naturally includes primary and secondary keyword phrases. Mention your primary keyword phrases at least once on each page, but also make sure to incorporate alternatives.

• Add internal links that specifically target your keywords into the content on related pages.

• Use your keyword phrases in hashtags on your firm’s social media pages.

2. Achieve Perfect On-Page Optimization

Check your current page content to make sure it’s up-to-date and includes the following:

• An SEO-friendly URL: Use short keyword phrases in your page URLs (e.g., DUI or DUI lawyer).

• Authoritative outbound links: Include in your page content links to articles on authoritative sites, and avoid linking to competitors. For example, law firms can link to court cases, court websites, local authorities, etc.

• Keywords in your page title: Include keyword phrases in your page title in addition to your unique selling proposition or tagline.

• H1 and H2 tags: Organize your content using headers, and make sure that H2 tags have an H1 tag that they support.

• Social media sharing buttons: Include buttons that allow visitors to easily share your content on social media.

• A call to action in your meta description: Write compelling, action-oriented copy for your meta description to encourage people to visit your website.

• Alt text for images: To ensure compliance with the Americans with Disabilities Act and other guidelines, make sure that alt text (alternative text) is thorough and descriptive. (Learn more about ADA compliance in one of my previous articles.)

3. Build A Content Strategy

A content strategy helps you create sustainable website content that’s engaging, meaningful, cohesive and ultimately appealing to readers. Blogs are one of the most popular ways to build your site’s content. Posting weekly is a good way to maintain fresh content on your site and keep it attractive to Google, and sending newsletters that highlight the latest posts to subscribers can help ensure that your site stays on their minds.

Current content strategy for many law firms includes creating long-form posts that contain 2,000 to more than 2,500 words. Many law firms find that their long-form posts are among their most successful and positively influence their ratings.

4. Attract High-Quality Links

Getting links to your site on other high-quality sites can significantly improve your SEO. A great way to do this is to participate in guest blogging on other sites. You could pair up with other industry leaders or even volunteer for advice columns where your attorneys participate in “ask a lawyer” posts.

Infographics are another great way to attract links and can help break down complicated information, making it more digestible for audiences. If you create and design an infographic, you can request that other companies embed it on their site with a link to your site. The general idea behind this type of sharing is that people will find the visual information useful and share it with friends and family or on their social media sites.

5. Monitor Site Performance And Update

Regularly monitoring your site’s performance and continuing to optimize it is critical. Websites require frequent updates to make sure that they’re running at peak performance levels.

Here are some helpful tips to ensure that your site maintains peak performance.

• Stay up-to-date on analytics. Your site’s analytics provide valuable insight into your bounce and conversion rates. If you see that some pages have low engagement and high bounce rates, work to improve the content on these pages by incorporating videos (more on this below) and more valuable information.

• Fix 404 pages. If your site has several 404 pages, find the errors on these pages and correct them.

6. Use Videos

Videos can help your website rank higher. Place videos at the top of the page, which can increase the length of time visitors spend on your page, decrease your bounce rate and further engage your audience.

Here are several great ways for law firms to use videos:

• How-to and advice videos: Create how-to videos or videos where attorneys share advice so your clients can gain a better understanding of your firm’s attorneys and practice areas.

• Q&A videos: Have an attorney answer commonly asked questions on video.

• YouTube videos: Upload your videos to YouTube, and link them back to your site.

In conclusion, if you’re looking for more ways to boost traffic to your law firm’s website, start with researching keyword phrases, optimizing your webpages, building a content strategy, attracting high-quality links, monitoring your site’s performance and using video.

IS YOUR BUSINESS, SERVICE OR PRODUCT EASY TO FIND ONLINE?

DOES YOUR BUSINESS, SERVICE OR PRODUCT HAVE AN ONLINE PRESENCE IN ALL, OR MOST, OF THE PLACES YOUR POTENTIAL CUSTOMERS VISIT?

If the answer to either question (or both) is NO, we’re here to help you develop a powerful online presence by designing the best, effective Internet Marketing strategy that fits your business.

You can stop your competition from taking all your customers by implementing a number of very effective Internet Marketing strategies.

For a free consultation and to get a comprehensive quote for your Internet Marketing and Publicity campaign, call us at (818) 991-7135.

Comments Off on 6 SEO Tips to Boost Your Law Firm’s Traffic
SOCIAL MEDIA MARKETING EXPERTS | TOP 10 PROFESSIONAL SEO COMPANIES IN LOS ANGELES
SEARCH ENGINE OPTIMIZATION | INTERNET MARKETING STRATEGIES COMPANIES
SEO CONSULTANT SERVICES | PAY PER CLICK | PPC MANAGEMENT

818.991.7135

Privacy Policy | Terms Of Use | Sitemap
Entries (RSS) | Login