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SEO Is Not Dead And Will Never Die [Infographic]
Neal Cabage is only the most recent writer to use the words “SEO is dead” in a headline. His article joins a long line of other articles and even a tongue-in-cheek website dedicated to the topic; see here, here, here, and here. There are also many well-worded refutations of the idea that SEO is dead, of which Danny Sullivan’s 2009 post is a prime example. Most articles with that headline or a variation thereof are actually writers trying to stir up some controversy so they can then explain why SEO in fact is not dead. Whatever the reason, the phrase has become cliché and tired, and I say that with this post, let us never see the words “SEO” and “dead” in a headline ever again. Let’s move on. But first, this final explanation of why SEO is not dead, and will never die.
SEO, an acronym for search engine optimization, is broadly defined as including any activity or set of activities designed to get business from the organic or natural search results in a search engine. If you change the title tag on your homepage in the hope it will cause your website to rank better on Google, you’re doing SEO. If you add a blog to your website because you heard Google likes content, and you blog every week because you hope this will get your website ranking higher for more terms, you’re doing SEO. If you convince a friend who works at a reputable online publication to write an article about your company and link to your company’s website, you’re doing SEO.
There are ways to get business from search engines that are not generally defined as having anything to do with SEO. Google and other search engines sell ad space alongside their organic search results, and buying these ads is not SEO, although the information gained from running these ad campaigns can often be beneficial to one’s SEO efforts.
What could kill SEO?
SEO will die only as soon as the search engine dies. As long as there are search engines people will figure out how search engines work in order to get business from them. We might talk about the end of search as we know it, or how content marketing is changing what SEO is, that SEO and public relations are merging, or that use of the acronym SEO will die out and instead we’ll make those activities formally known as SEO part of a larger group of activities that we’ll call “online marketing” or “web marketing” or something fancier sounding. The fact remains we’ll still be performing activities designed to get business from the natural search results in search engines, and therefore SEO will be alive and kickin’.
Why claim SEO is dead?
If SEO will never die, then why do people claim it’s dead, or even bring up the matter in the first place? As they say, follow the money. Sure, go ahead, lump me in the group of those trolling for traffic by using the phrase. But somebody’s got to put an end to this, and I can’t very well do that without mentioning what I’m trying to put an end to.
Perhaps nothing will do as good a job of putting a final nail in the coffin of the “SEO is dead” mantra as spreading the painfully accurate “Death of SEO” infographic provided by SEO Book (see below). And now, let us never speak of this again.
Written by Joshua Steimle
For the original article click here: http://www.forbes.com/sites/joshsteimle/2013/07/15/seo-is-not-dead-and-will-never-die-infographic/