Marketing A New Service Or Product?

Every year, businesses introduce thousands of new products or services. It could be to garner a larger share of a particular audience, it could be the latest and greatest invention since sliced bread (or the iPhone), or it could be just the latest fad. Unfortunately, only a fraction of them will be successful. Even the biggest companies (remember New Coke) have had their failures. This checklist will help you to evaluate whether or not to consider bringing a new service or product to market. (I’m going to use “product” to represent both service and product.) Download your pdf copy of this checklist.


Check out some of my other Work ON It Wednesday checklists/worksheets.

10 Business Development Ideas That’ll Grow Your Business
15 Ways to Drive More Visitors To Your Website

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