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Archive for the ‘Work ON It’ Category

Marketing A New Service Or Product?

posted by admin 11:40 AM
Wednesday, January 24, 2018

Every year, businesses introduce thousands of new products or services. It could be to garner a larger share of a particular audience, it could be the latest and greatest invention since sliced bread (or the iPhone), or it could be just the latest fad. Unfortunately, only a fraction of them will be successful. Even the biggest companies (remember New Coke) have had their failures. This checklist will help you to evaluate whether or not to consider bringing a new service or product to market. (I’m going to use “product” to represent both service and product.) Download your pdf copy of this checklist.


Check out some of my other Work ON It Wednesday checklists/worksheets.

10 Business Development Ideas That’ll Grow Your Business
15 Ways to Drive More Visitors To Your Website

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15 Ways To Drive Traffic To Your Website

posted by Frank Buddenbrock 11:07 PM
Tuesday, January 16, 2018

Work ON It Wednesday- 15 Ways To Drive Traffic To Your WebsiteThe World is on the Internet- you MUST be, too. That’s where they spend huge amounts of time communicating, entertaining, and searching. Take advantage of this checklist of 15 ideas to drive them to your website. Download your pdf of this checklist and keep it handy to keep you on track as you Work ON your business.

1. ADVERTISE!
Optimize your Paid search, social media advertising, and display advertising opportunities. Research to find which platform works best for your particular business/offer/niche. For some, Google AdWords is  best, for others, Facebook Ads drive the most targeted traffic. Ensure your website’s url is on EVERYTHING- from bus benches to matchbook covers to your company vehicles and all collateral materials.

2. USE SOCIAL MEDIA
Promote content through social media channels. Twitter, Facebook, Google+, LinkedIn. And be social. Here is where you build relationships and friendships and increase your engagement. Be sure to respond to and acknowledge comments and likes. Get the conversation going, and keep it going.

3. WRITE INTERESTING, COMPELLING HEADLINES/SUBJECT LINES
Without a compelling headline or email subject line, your content will never get read. Write several (10-20) headlines to find the most compelling. The only responsibility of a subject line is to get the recipient to open the email. Then it’s up to the email’s interesting copy and call to action to engage the visitor.

4. USE LONG-TAIL KEYWORD PHRASES
Long-tail keyword phrases make up the majority of web searches. These are THE terms your potential customer/client is actually typing into a search bar. Target those phrases in ALL your marketing materials. And positively make use of these phrases in your SEO (search engine optimization) efforts.

5. GUEST BLOGGING
Becoming an expert guest blogger on an authority website will boost your brand. Approach blog owners and offer to share your expertise with their tribe. This will not only build your celebrity, but will also improve your SEO efforts by increasing your internet footprint and providing valuable relevant back links.

6. INVITE OTHER EXPERTS TO GUEST BLOG ON YOUR WEBSITE
Your guest blogger will provide content for your website (that’s one less thing you’ll have to produce), and most likely promote their content on their own website, which could drive additional visitors to YOUR website. It’ll also increase your credibility and notoriety as you associate with a well-known expert.

7. POST CONTENT TO LINKEDIN
Posting content on LinkedIn will boost traffic to your site as well as improve your profile in your industry. Provide and/or share educational and interesting articles to build a growing list of interested readers.

8. INTERVIEW INDUSTRY THOUGHT LEADERS
You’ll be pleasantly surprised how many people are willing to be interviewed- many of them will be flattered that you recognize their expertise. Publish the interview on your website/blog/social media property. Consider recording an audio version and making it a podcast in addition to the written version. Be sure to offer this content to your interviewee for their own distribution.

9. EMAIL MARKETING
Email marketing is still one of the most powerful methods to drive traffic to your website. And it’s one of the most economical- the ROI on a great email campaign could be HUGE. Be sure to develop an ongoing campaign- one-offs rarely have the impact necessary and will cause you to erroneously believe that email doesn’t work.

10. BUILD A COMMUNITY
People love to weigh in on subjects their feel strongly about. Building a community into your website is a great way to begin the conversation. Develop a Facebook group, a LinkedIn group, a monthly MeetUp or create a forum on your own website where discussions can take place. Again, ensure a constant flow of content and conversation.

11. JOIN THE CONVERSATION
Posting comments on relevant websites, forums, groups, etc. can help you make a name for yourself. Post relevant and quality comments. No selling here- use this opportunity to share your expertise.

12. SUBMIT YOUR CONTENT TO AGGREGATOR SITES
Distribute your content to aggregator websites (Reddit, Digg, Delicious, StumbleUpon, Tumblr) to increase your web footprint. Turns out, this is also a valuable SEO backlinking strategy.

13. PRODUCE QUALITY/RELEVANT VIDEO CONTENT
Video content is quickly, if it hasn’t already, becoming the king of content. Video has high retention and is an excellent way to grab your audience’s attention. You get to set the pace and the order in which the content is delivered so you have a lot of power here. When displayed on your website (often on your home page), not only is this a fantastic opportunity to describe your products and services, it’ll also increase the time your visitor stays on your site which is another factor Google considers in search engine rankings.

14. HOST YOUR OWN WEBINARS
Webinars are extremely effective vehicles to impart your wisdom to an eagerly waiting audience. Archive the webinar for future viewing, and promote it heavily to your email list, social media followers, blog readers, etc.

15. SPEAK AT CONFERENCES/WORKSHOPS
Speaking at conferences is an excellent way to establish yourself as a thought leader and to gain significant exposure for your website. Find out from the event producer how they are marketing and promoting the event- discover how you can help. Produce something of value and let attendees know that they can obtain it by visiting your website. Develop a method to capture the email addresses of attendees and market to them post-event.


 

To be sure, there are many more methods to drive traffic to your website, but this list should help to get your creative marketing juices flowing. Here’s to wishing you tons of traffic.

Download your pdf of this checklist and keep it handy to keep you on track as you Work ON your business.

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As business owners, we are intimately involved in the day-to-day machinations of our businesses, those things that make the business go. This makes perfect sense.

You may be a fantastic accountant, lawyer, plumber (fill-in-the-blank) who spends their day accounting, plumbing and lawyering, but if you (or someone you delegate) don’t make the time to grow your business, it will wither and die. To be sure, things change EVERY day. You may be working at capacity today, but you can be sure that will change. Without a plan to continue to grow your business, you may be caught off-guard with dire consequences.


I’ve put together a checklist of 10 ideas to help you grow your business. It it not an exhaustive list but it hits some major areas I believe need to be addressed if you plan to continue with your business.

Please download a pdf copy of this list and print it out. Keep a copy of it visible in your office to remind how important business development is to the longevity of your business.

1. Ensure that you do some Business Development EVERY DAY. Make NO excuses, NO exceptions- EVER!

2. Develop the mindset that Business Development is as important as any fee-earning or income-earning work or activity.
3. Create a plan. Determine what you want your future business to look like- and WHY. Do you want to dominate the field? The goal is to KNOW where you want to go, and then make a plan to get there.

4. Business Development is hard work. Explore techniques/methodologies that will help you keep your momentum. Consider working with an accountability partner- a friend or buddy to whom you communicate your progress.

5. Make more phone calls. Talk with clients- be sure to LISTEN. Email and text less.

6. Ensure that your communication with clients adds value and are not simply chasing business.

7. Work diligently to delight clients at every point of contact- never give them a reason to look elsewhere.

8. When cold calling, never be pushy or come across as desperate- believe in the value you bring to the relationship. Remain relaxed, calm, and be the expert.

9. Make sure that new customers/clients can find you. Much of future business is going to be found online. If you’re not there, that new business is going to find it elsewhere.

10. Your ultimate goal should be to build a business that can run without you. Learn to train and delegate. You DON’T really have to do it all. If you can’t take time off without fear that your business will fail, you own a job, not a business.


Download a pdf copy of my 10 Business Development Ideas checklist, print it out and keep a copy of it visible in your office.

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