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Archive for the ‘Internet Marketing’ Category

Still Marketing The Old Way?

posted by admin 11:43 AM
Wednesday, March 21, 2018

If you see that your business is falling behind, it could just be that you’re marketing the “old way.”

And by “old way,” I mean that you continue to promote your business in a haphazard method, without a structured plan in mind, and are just guessing at what might be of interest to your customers. But it doesn’t have to be like this.

Why risk your time, money and energy marketing your service or product if you don’t know there is a crowd of hungry and willing buyers wanting to pay for it? With the virtual mountain of data available through internet market research, the “new” way will take the guesswork out of your marketing campaigns. You’ll be able to craft your ads, emails, social media posts and messaging with laser focus and have your customers beating a path to your door.

Market research can do that.Market Research To Grow Your Business

Imagine knowing who your market actually is, where they hang out online, and what they buy. Wouldn’t that be a huge advantage when communicating with your potential customer?

Through market research you’ll find out who your biggest competitors are, what they are selling, and if their marketing campaigns are successful. You’ll discover which keywords they use for their marketing and which ones are most profitable.

See the ads they write, the graphics and text they use for display ads, and most importantly, you can visit their landing pages where you’ll learn what their offer is, what language/copy they use, and perhaps even discover what they’re charging. Wouldn’t that be a game-changer? It’s almost like spying.

Using market research and your email database, you could discover 35 data points about your people, including household income, what kinds of things they’re interested in such as arts & and crafts, or health and wellness.

You’ll also discover what they purchased recently, including, but not limited to: automotive, home improvement, luxury goods, travel, and technology. Market research will tell you if they’re a high-end brand buyer, a discount shopper, and if they’ve donated to a charity. Just imagine the possibilities of connecting with those people! You could pinpoint exactly WHAT you want to exactly WHO you want.

Proper market research is the cornerstone of every successful business and will show you exactly what your customers want to buy from you. Our proprietary Can You Find Me Now Market Research Dossier can provide you with all the data mentioned which will virtually guarantee your “success” before you ever create another marketing message. To talk about how to get your customized Dossier, schedule a call by clicking the button below.

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Marketing Plan Check-up For New Product or Service

posted by Frank Buddenbrock 10:29 PM
Wednesday, January 31, 2018

The marketing plan you’re developing for a new product or service should be designed to achieve certain objectives. Your plan’s success will depend on determining if those objectives are indeed the “correct” ones, and if the plan is properly implemented. By answering the following questions, you will ensure that your marketing plan is moving in the right direction. Download your printable version of this worksheet.


1. Who are you trying to reach? Can you succinctly describe your ideal buyer? This helps tremendously when formulating your offer. How have you determined that this is the correct target?

EXAMPLE IDEAL BUYER: Angelica- a 28-year-old single Caucasian woman. College graduate. Loves to travel and frequently eats out at posh restaurants with her girl friends. Drives a 5-year-old Japanese SUV. Loves the outdoors. Owns a labradoodle. Is not planning on getting married. Is a work-a-holic. Owns a Samsung smart phone. Eschews social media. Is an Amazon Prime member.




2. Where can you reach your most likely prospects? Are they Online/offline? The description of the idea buyer above will help you decide the most likely places to reach her.



3. When is your message most likely to be well-received? Choose your timing carefully. Selling skis in August, or picnic baskets in January may not be the best-timed events. Make sure your promotion isn’t overshadowed by another anticipated event. Think Super Bowl.



4. Have you determined how many prospects you have to reach to make this viable? How did you arrive at that number? If you can’t economically reach your prospect, you may have to re-think your plan. Don’t spend so little that you remain “invisible.”



5. How frequently will you present your offer to your market? Does your budget take multiple touches into account? A new product/service will need lots of help to just get on your market’s radar. Will this campaign’s budget survive the long haul?



6. What can you do to make your message/promotion stand out from the noise and clutter? Can you select the most effective media that will enhance your message?



7. Think Different. Have you looked at this from multiple angles? Have you had other members of your team analyze your plan? Do you need to consider alternative approaches?



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Marketing A New Service Or Product?

posted by admin 11:40 AM
Wednesday, January 24, 2018

Every year, businesses introduce thousands of new products or services. It could be to garner a larger share of a particular audience, it could be the latest and greatest invention since sliced bread (or the iPhone), or it could be just the latest fad. Unfortunately, only a fraction of them will be successful. Even the biggest companies (remember New Coke) have had their failures. This checklist will help you to evaluate whether or not to consider bringing a new service or product to market. (I’m going to use “product” to represent both service and product.) Download your pdf copy of this checklist.


Check out some of my other Work ON It Wednesday checklists/worksheets.

10 Business Development Ideas That’ll Grow Your Business
15 Ways to Drive More Visitors To Your Website

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Glyphix Launches New Website for Telplex

posted by admin 1:55 PM
Tuesday, December 1, 2015

NEWS RELEASE

December 1, 2015

For more information contact:

Larry Cohen

cohen@glyphix.com

818.704.3994 (Office)

 

For Immediate Release

 

Woodland Hills, CA (December 1, 2015) – Glyphix Advertising is pleased to announce it has developed and launched a new website for Telplex Communications, a newly branded local and long-distance phone services provider, with headquarters in Encino, CA.

Larry Cohen, President of Glyphix commented, “We’re very excited to launch the new Telplex site and to introduce the small business marketplace to the truly helpful telecom programs and potential Telplex brings to the table. They offer local and long-distance phone service, business internet connectivity, and mobile hotspot hardware. They are an innovative, growth-oriented company that brings the experience, products and services to really impact their clients in a positive way. Communications is at the heart of every company and managing that effectively, as Telplex can, frees up the owners to go out and grow their business. In addition, we constantly hear from our clients about how confusing and expensive phones services have become. Now we’re able to provide expert solutions to a client to help eliminate that pain.”

Glyphix created the name and identity for the company.

According to Telplex Executive Vice President, Keith Nussbaum, “we decided to work with Glyphix because of their extensive experience in creating brands from the ground up. They collaborated with our in-house team on everything from how to position the company and segmenting our client’s base to creating all of the collateral materials we need to go to market”.

 

For more information visit glyphix.com.

About Glyphix:

Glyphix has been providing effective and affordable brand strategy, development and design and advertising services to hundreds of clients throughout Southern California for the past 21 years.

For more information visit glyphix.com.

About Telplex

Telplex Communications is committed to provide outstanding, customized telecommunications service to small and medium size business in numerous states throughout the US. Services include local and long-distance phone service, business internet connectivity, and mobile hotspot hardware. Run by veterans with decades of phone company experience, Telplex helps companies manage their phone needs so they can get back to the important work of running and growing their companies.

For more information visit telplex.com

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We Are Now Google AdWords Certified Specialists

posted by Frank Buddenbrock 4:01 PM
Thursday, September 24, 2015

It’s official!

Google AdWords Certified SpecialistWhile we’ve been working with clients for many years as their AdWords (PPC) specialists, we are now officially Google AdWords CERTIFIED Specialists. This means we manage ads visible on Google search results pages, display ads, remarketing ads, and video (YouTube) and mobile ads.

From Google:

“The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an online advertising professional.”

Plus, if our AdWords clients spend more than $10,000 on AdWords campaigns in 90 days, we will obtain the highest award/acknowledgement from Google- that of Google AdWords PARTNER.

To earn the Partner badge, agencies need to have at least one of their affiliated members AdWords certified, in addition to business cards and marketing materials, which shows our agency is recognized as a trusted business partner by Google and by clients.

If you are looking for assistance in managing your current Google AdWords campaign, or are considering starting a new one, please give Frank a call at (818) 991-7135.

 

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